Business Art Strategies

The Business Art
CREATE BRAND MARKET
www.creatingdemand.org Copyright 2013-2014 Presentation by: Sachin Bansal
Effective War Strategies
&
Principles

Strategic Thinking
Strategic Thinking
An Air Strike force with the “V” formation is more powerful than
the flight set singly.
The leading aircraft creates a pull action followed by the next two
and so on.
The lift created is 60 percent higher.
Fuel consumption reduces as air resistance decreases.
Attack power increases.

Win all without fighting
Working Strategies
& Principles
www.creatingdemand.org
Working Strategies & Principles Avoid Strength,Attack
Weakness
Avoid Strength,
Attack Weakness
Deception and fore
knowledge
Speed and preparation
Shape your opponent
Character based leadership
Copyright 2013-2014 Presentation by: Sachin Bansal

WHY . . ?
“One who is CONFUSED in purpose cannot
RESPONDto his enemy.”
You can STUDY from a LIVE market which exists
not the DEAD one.
Win all without Fighting Study and Capture
CAPTURE the market place without
DESTROYING it . . .
STUDYthe market and the
competition
The market size reflects your position.
Win all without Fighting

IMAGIN
E
your
VICTOR
Y
Win all without Fighting
SHAPEand
PERFORM
to result.
Win all without Fighting Study and Capture

Numbers alone do not confer victories. Strategy Does . . . !
! !
ATTAC
K
Avoid Visualize beyond sight.
AVOID
Weakness
Strength
Visualize beyond sight.

“Troops thrown against the well forted enemy as grindstone
against eggs is an example of a solid acting upon a void.”
ATTAC
K
AVOID
Weakness
Strength
Use the most solid to attack the most empty

Worst policy is to attack his cities
ATTAC
K
AVOID
Weakness
Strength
Attack the enemy’s plans
Disrupt his alliancesAnger his generals
Confuse them to commit a mistake

Deception & Foreknowledge
KNOW
YOU
R
COMPETITOR
COMPANY
MARKET PLACE

Obtain Foreknowledge of enemy’s situation.
Prepare alliance with the local market, as it is easier to kill the
enemy with his immediate neighbor!
Maximize the power of market information.

Agitate him and learn his patterns, strengths and
deficiencies
Assess the enemy and prepare for appropriate measures.
Your competitor is the enemy.

Speed surprises and shocks the competition.
Speed & Preparation
Speed & Preparation Change with pace
CHANGE with pace is the nature of
business competition; to be slow is to be
EXTINCT.

“ In attacking a great state , if you can divide your
enemy’s forces your strength will be more than
sufficient”
- Mei Yao-ch’en (strategist)
Speed & Preparation
Planned attack is three fourth the victory.
Speed & Preparation Change with pace

Shape your Opponent
Proper usage of alliances
Limit your competitor’s moves
Take advantage of their executives’
emotions.
Do with blinding speed:
Appear at places to which he
must hasten; move swiftly where
he does not expect you
Shape your Opponent

Conceal the normal, strike with
the extraordinary.
Hold strategic positions.
Never allow your enemies to get
together.
Seek a strategic alliance to break
the deal.
Don’t repeat your success tactics
in the next battles.
Shape your Opponent
Shape your Opponent

Character Based Leadership
Always LEAD by
example
• Build your character, not just your image.
• Lead with actions, not just words.
• Share employee’s trials, not just their triumphs.
• Motivate emotionally, not just materially.
• Assign clearly defined missions to all
• Make your strategy drive your organization, not the
reverse.

1. Recklessness
2. Cowardly
3. Quick tempered
4. Too delicate a sense of honor
5. Compassionate nature
qualities which are dangerous
in the character of the general.
5

Implement the business art into practice
• Prioritize markets and determine competitor
focus.
• Develop attacks against competitor’s
weakness.
• Deploy war game and plan for surprise.
• Integrate best attacks to unbalance your
competition
• Carve your attacks and bombard them
• Reinforce success, starve failure.
Implement the business art into practice

Reputation to overall gains
Strategically connected with clients, engaging and
involving them:
•How to get closer to customers?
•To build brand awareness and enhance loyalty?
•To position new products and services for the effective
market penetration?
•To fulfill what customers really desire?
Specialties
Brand Strategy, business entry & planning, product
development, internet marketing, trade distribution,
public private partnerships, sustainable tourism
management and investment promotion.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin Bansal
Enhancing business profitability

SACHIN BANSAL- Chief Explorer
INDIA : +91 97111 90192
sb@creatingdemand.org
facebook.com/creatingdemand
DELHI LONDON MELBOURNE NEW
YORK ITALY
Enhancing business profitability….

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