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#passivetalent | talent.linkedin.com
Your 3-Step Recruiting Team Makeover
How to transform from Reactive to Proactive Recruiting
Originally aired on July 9th - access recording at
lnkd.in/recruiting-culture
Leela
Srinivasan
Group Marketing
Manager, LinkedIn
Talent Solutions
Mike
Ganiere
Strategic Sourcing
Leader, Johnson
Controls
Please tweet questions and comments
using the hashtag #passivetalent
Meet your presenters
#passivetalent | talent.linkedin.com
Why we’re here
#passivetalent | talent.linkedin.com
60%
of recruiting leaders today say
their teams focus on
recruiting passive talent
…but it takes a completely different mindset, skills and approach
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
STEP 1
Build the Business
Case
#passivetalent | talent.linkedin.com
• Audited recent hires
• Found 95% of US hires
& 75% of international
hires already on
LinkedIn
“We can find quality
people ourselves”
“We need engineers &
they’re not coming to us”
• X product launches
delayed due to talent
shortage
• Y engineers in our area
are identifiable today
4 out of 5 working professionals are
passive candidates
Passive
>80%
Active
<20%
#passivetalent | talent.linkedin.com
Source: Lou Adler/
LinkedIn study, 2011
Read more:
lnkd.in/louadler
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
STEP 1
Build the Business
Case
#passivetalent | talent.linkedin.com
Read more: lnkd.in/casestudies
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
STEP 1
Build the Business
Case
#passivetalent | talent.linkedin.com
Source: Johnson Controls
What are you REALLY spending?
Why an internal sourcing team?
• Average
Agency
Fee =
• $23,000
Average
Sourcer Salary =
$50k - $75k
#passivetalent | talent.linkedin.com
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable
skill each
month
STEP 1
Build the Business
Case
STEP 2
Invest in your people
#passivetalent | talent.linkedin.com
Sample skills to develop on your team
Writing a killer inMail
Leveraging data
How to give a great elevator pitch
Social media 101 (or 601?!)
#passivetalent | talent.linkedin.com
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable skill
each month
• Carve out time
to work on
passive talent
STEP 1
Build the Business
Case
STEP 2
Invest in your people
#passivetalent | talent.linkedin.com
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable skill
each month
• Carve out time
to work on
passive talent
• Use incentives
STEP 1
Build the Business
Case
STEP 2
Invest in your people
#passivetalent | talent.linkedin.com
Source
Employee referrals
Hires
Retention
Business objectives
#passivetalent | talent.linkedin.com
Hear more: lnkd.in/talentscout
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable skill
each month
• Carve out time
to work on
passive talent
• Use incentives
• Partner with
your hiring
managers
STEP 1
Build the Business
Case
STEP 2
Invest in your people
#passivetalent | talent.linkedin.com
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable skill
each month
• Carve out time
to work on
passive talent
• Use incentives
• Partner with
your hiring
managers
• Praise team
triumphs
STEP 1
Build the Business
Case
STEP 2
Invest in your people
STEP 3
Monitor and
Communicate Progress
#passivetalent | talent.linkedin.com
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable skill
each month
• Carve out time
to work on
passive talent
• Use incentives
• Partner with
your hiring
managers
• Praise team
triumphs
• Know your
numbers
STEP 1
Build the Business
Case
STEP 2
Invest in your people
STEP 3
Monitor and
Communicate Progress
#talentbrand | talent.linkedin.com
“If you don’t
measure
it you can’t
manage
it”
#passivetalent | talent.linkedin.com
Quality of Pipeline
# Ads to Pipeline
# Connects / Leads
# Interviews
# Submittals
Submittal Lifecycle
# People Sourced / Req
# Calls
Customer Survey
Time to Submittal
# Submittals / Week
# Reqs w/ Target
Companies
# Reqs Engaged /
Sourcer
# Submittals / Month
InMail Response Rate
# Responded vs.
# Sourced
# Open Reqs in CRM
Reqs Engaged vs.
Reqs Open
# Target Companies
/ Req
# Process
Improvements
# Screens / Sourcer# Logins to
Source Tools
% Shared vs. Hired
% Shared vs. Accepted
# Logins to Taleo # Records Updated w/
Proper Source
# Invites to Connect
% Shared vs. Rejected
# Logins to CRM
% Shared vs. Offered
Time from Engagement
to Disengagement Time from Engagement
to Research Complete
# Screened vs. #
Targeted
# Screened vs.
# Sourced
Call Length
SLA Execution
Number of qualified
candidates submitted per
requisition / pipeline
Building An Internal Sourcing Team -
What should be measured?
#passivetalent | talent.linkedin.comSource: Johnson Controls
3 Steps to a Recruiting Culture Makeover
• Use Cold Hard
Facts
• Highlight the
competition
• Find out what
you’re (really)
spending
• Focus on one
actionable skill
each month
• Carve out time
to work on
passive talent
recruiting
• Use incentives
• Partner with
your hiring
managers
• Praise team
triumphs
• Know your
numbers
• Don’t be shy!
STEP 1
Build the Business
Case
STEP 2
Invest in your people
STEP 3
Monitor and
Communicate Progress
#passivetalent | talent.linkedin.com
Download the tip sheet!
http://lnkd.in/go-proactive
Questions?
#passivetalent | talent.linkedin.com
Resources
• Tip sheet from today’s
webinar http://lnkd.in/go-proactive
• Lou Adler passive
talent survey lnkd.in/louadler
• How other companies
have done it lnkd.in/casestudies
• Rapid7 on building a
team of talent scouts lnkd.in/talentscout
• Future webinars &
greatest hits lnkd.in/webinars
• All the latest industry
trends & insights lnkd.in/talent-blog
• Our favorite
presentations lnkd.in/LTS-SS
• Follow us!
#passivetalent | talent.linkedin.com
@hireonlinkedin
Hear this 30-minute webinar
recording at:
lnkd.in/recruiting-culture

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3 Step Recruiting Makeover

  • 1. #passivetalent | talent.linkedin.com Your 3-Step Recruiting Team Makeover How to transform from Reactive to Proactive Recruiting Originally aired on July 9th - access recording at lnkd.in/recruiting-culture
  • 2. Leela Srinivasan Group Marketing Manager, LinkedIn Talent Solutions Mike Ganiere Strategic Sourcing Leader, Johnson Controls Please tweet questions and comments using the hashtag #passivetalent Meet your presenters #passivetalent | talent.linkedin.com
  • 3. Why we’re here #passivetalent | talent.linkedin.com 60% of recruiting leaders today say their teams focus on recruiting passive talent …but it takes a completely different mindset, skills and approach
  • 4. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts STEP 1 Build the Business Case #passivetalent | talent.linkedin.com • Audited recent hires • Found 95% of US hires & 75% of international hires already on LinkedIn “We can find quality people ourselves” “We need engineers & they’re not coming to us” • X product launches delayed due to talent shortage • Y engineers in our area are identifiable today
  • 5. 4 out of 5 working professionals are passive candidates Passive >80% Active <20% #passivetalent | talent.linkedin.com Source: Lou Adler/ LinkedIn study, 2011 Read more: lnkd.in/louadler
  • 6. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition STEP 1 Build the Business Case #passivetalent | talent.linkedin.com Read more: lnkd.in/casestudies
  • 7. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending STEP 1 Build the Business Case #passivetalent | talent.linkedin.com
  • 8. Source: Johnson Controls What are you REALLY spending? Why an internal sourcing team? • Average Agency Fee = • $23,000 Average Sourcer Salary = $50k - $75k #passivetalent | talent.linkedin.com
  • 9. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month STEP 1 Build the Business Case STEP 2 Invest in your people #passivetalent | talent.linkedin.com
  • 10. Sample skills to develop on your team Writing a killer inMail Leveraging data How to give a great elevator pitch Social media 101 (or 601?!) #passivetalent | talent.linkedin.com
  • 11. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month • Carve out time to work on passive talent STEP 1 Build the Business Case STEP 2 Invest in your people #passivetalent | talent.linkedin.com
  • 12. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month • Carve out time to work on passive talent • Use incentives STEP 1 Build the Business Case STEP 2 Invest in your people #passivetalent | talent.linkedin.com
  • 13. Source Employee referrals Hires Retention Business objectives #passivetalent | talent.linkedin.com Hear more: lnkd.in/talentscout
  • 14. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month • Carve out time to work on passive talent • Use incentives • Partner with your hiring managers STEP 1 Build the Business Case STEP 2 Invest in your people #passivetalent | talent.linkedin.com
  • 15. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month • Carve out time to work on passive talent • Use incentives • Partner with your hiring managers • Praise team triumphs STEP 1 Build the Business Case STEP 2 Invest in your people STEP 3 Monitor and Communicate Progress #passivetalent | talent.linkedin.com
  • 16. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month • Carve out time to work on passive talent • Use incentives • Partner with your hiring managers • Praise team triumphs • Know your numbers STEP 1 Build the Business Case STEP 2 Invest in your people STEP 3 Monitor and Communicate Progress #talentbrand | talent.linkedin.com
  • 17. “If you don’t measure it you can’t manage it” #passivetalent | talent.linkedin.com
  • 18. Quality of Pipeline # Ads to Pipeline # Connects / Leads # Interviews # Submittals Submittal Lifecycle # People Sourced / Req # Calls Customer Survey Time to Submittal # Submittals / Week # Reqs w/ Target Companies # Reqs Engaged / Sourcer # Submittals / Month InMail Response Rate # Responded vs. # Sourced # Open Reqs in CRM Reqs Engaged vs. Reqs Open # Target Companies / Req # Process Improvements # Screens / Sourcer# Logins to Source Tools % Shared vs. Hired % Shared vs. Accepted # Logins to Taleo # Records Updated w/ Proper Source # Invites to Connect % Shared vs. Rejected # Logins to CRM % Shared vs. Offered Time from Engagement to Disengagement Time from Engagement to Research Complete # Screened vs. # Targeted # Screened vs. # Sourced Call Length SLA Execution Number of qualified candidates submitted per requisition / pipeline Building An Internal Sourcing Team - What should be measured? #passivetalent | talent.linkedin.comSource: Johnson Controls
  • 19. 3 Steps to a Recruiting Culture Makeover • Use Cold Hard Facts • Highlight the competition • Find out what you’re (really) spending • Focus on one actionable skill each month • Carve out time to work on passive talent recruiting • Use incentives • Partner with your hiring managers • Praise team triumphs • Know your numbers • Don’t be shy! STEP 1 Build the Business Case STEP 2 Invest in your people STEP 3 Monitor and Communicate Progress #passivetalent | talent.linkedin.com
  • 20. Download the tip sheet! http://lnkd.in/go-proactive Questions? #passivetalent | talent.linkedin.com
  • 21. Resources • Tip sheet from today’s webinar http://lnkd.in/go-proactive • Lou Adler passive talent survey lnkd.in/louadler • How other companies have done it lnkd.in/casestudies • Rapid7 on building a team of talent scouts lnkd.in/talentscout • Future webinars & greatest hits lnkd.in/webinars • All the latest industry trends & insights lnkd.in/talent-blog • Our favorite presentations lnkd.in/LTS-SS • Follow us! #passivetalent | talent.linkedin.com @hireonlinkedin Hear this 30-minute webinar recording at: lnkd.in/recruiting-culture