1. MOBILE MARKETING:
SO MANY POSSIBILITIES
An exploration of all the possibilities to reach customers via
mobile
Wei-Hai Chu
whc@crazytomato.com

2. Posledných 5 rokov otriaslo základmi médií, prístupom k
informáciám, k zábave a v mnohých oh adochľ
aj spôsobom našeho správania. Táto zmena so
sebou potencionál-nym zákazníkom priniesla obrovské
marke-tingové príležitosti a možnosti cielenia.

3. Mobile Marketing before smart phones and Tablets
SMS, that obscure little extra data channel….still very effective
7.5
TRILLION
$130 BILLION
1BILLION

5. 20%OF YOUNG ADULTS
LOOKED AT
THEIR SMARTPHONES DURING SEX
Smartphones

6. 1.5 Billion
57 % will not recommend a business with
a poorly designed mobile site
Adults spend more media time on mobile than newspapers and magazines combined
12 % of Americans’ media consumption
34 % have made a purchase using their mobile phone
40 % will go to a competitor’s site after a bad mobile experience
June 29, 2007, Apple launches the iPhone
Smartphones

7. April 30th
2010 Apple launches the
11 % of USA adult s own a t ablet
54 % users send email on their
tablet daily.
59 % the tablet replaces a print
newspaper or magazine
57 % takes the place of television
news
85 % talked with someone
about an article they read
41 % share news through
email or social networking
Tablets

8. What’s hot now

10. One size fits all

11. Loyalty in your pocket

12. All Inventory at hand

13. Instant showroom

14. TaylorMade Golf of America
Product launch

15. Almost 5000 subscribers in one
month
57% redeemed the text message
offer
$196,101.87 in new revenue
during the first month.
average spend 500% more than
customers that didn't receive the
offer.
SMS is still alive

16. The future of Mobile Marketing
“1984”…times 100!
Ultra
Targeting!

18. Resistance is
Futile