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2 tereza jankova-master_card mobile_sept03
1.
©2013 MasterCard. Proprietary and
Confidential Budoucnost je tu... MasterCard Mobile September 3, 2013 Tereza Jankova, Marketing dept.
2.
©2013 MasterCard. Proprietary and
Confidential 32 64 64 34 29 19 19 20 39 17 17 47 Ano, spíše ano Nevím Ne, spíše ne Češi chtějí mobilní platby Španělsko Německo Irsko ČR Q: Kdyby bylo možné nahradit Vaši platební kartu mobilním telefonem, měl/a byste o to zájem?
3.
©2013 MasterCard. Proprietary and
Confidential Mobilní NFC platby Mobilní vzdálené platby Dobíjení telefonů Placení faktur eShopy Mobilní P2P platby Rozdělení mobilních plateb
4.
©2013 MasterCard. Proprietary and
Confidential MasterCard Mobile
5.
©2013 MasterCard. Proprietary and
Confidential Pohodlí Jednoduchost Rychlost Bezpečnost Výhody MasterCard Mobile Uživatelé mohou nakupovat kdykoli a kdekoliv bez nutnosti nosit platební kartu. Všechny údaje k platbě jsou načteny z QR kódu u obchodníka přímo do mobilu. Platba je hotová během několika málo vteřin. Její průběh navíc lze sledovat v mobilním telefonu Není potřeba vypisovat údaje o kartě. V případě ztráty mobilního telefonu lze vstup zablokovat dálkově
6.
©2013 MasterCard. Proprietary and
Confidential August 28, 2013 Page 6 MasterCard Mobile Go to market January February March April May June July August September October November December Launch 31.1. 2013 Activation promo Activation promo PR Conferences+ +
7.
©2013 MasterCard. Proprietary and
Confidential August 28, 2013 Page 7 MasterCard Mobile 53% 18% 16% 4% 9% Typy obchodníků u nichž zákazníci platí pomocí MasterCard Mobile Doprava Electro Slevové portály Gambling Ostatní Aplikací MasterCard Mobile držitelé karet platí nejčastěji v dopravě a e-shopech s elektronikou. Průměrná výše transakce MasterCard Mobile je 326 Kč. Lidé platí aplikací i drobné částky. Top 3 MasterCard Mobile obchodníci: České dráhy, Comfor stores, Allegro group.
8.
©2013 MasterCard. Proprietary and
Confidential MasterPass & Shoppable from MasterCard iKiosk – newspapers and magazines apps (iOS, Android)
9.
©2013 MasterCard. Proprietary and
Confidential Februar 5th, 2013 9
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