1. Growth Through Partnership
Dedicated Global Offering for
External Asset Managers (EAM)
November 2011
EXTERNAL ASSET MANAGER
June 2009 Slide 1

2. Slide 2

3. CS Private Banking: A Global Franchise
London
Guernsey Luxembourg
Frankfurt
Paris Vienna
Lisbon Zurich
Milan St. Petersburg
Monaco
San Francisco Madrid Moscow
Chicago Boston
Gibraltar Beijing
Los Angeles New York Istanbul
Dallas
Atlanta Baltimore Athens
Beirut Shanghai
Miami Cairo Doha Dubai
Nassau Guangzhou Taipei
Abu Dhabi Hong Kong
Mexico
Mumbai Bangkok
Caracas
Bogotá Kuala Lumpur
Singapore
Lima Jakarta
Rio de Janeiro
São Paulo Johannesburg
Santiago Montevideo Sydney
Buenos Aires Cape Town
Melbourne
Service locations
Slide 3

4. Private Banking at Credit Suisse – Awards
We don't like talking about ourselves, but the pundits
do
Private Banking at Credit Suisse is one of the top names when it comes to putting your assets
in the right hands. This is confirmed also by the experts, as shown by the various awards we
have received.
Awards at a glance
Best Global Wealth Management House 2011 (Euromoney)
Best private bank globally 2011 (Euromoney)
Best Bank in Switzerland 2011 (Euromoney)
Best Global Bank 2010 (Euromoney)
Best Bank in Switzerland 2010 (Euromoney)
Best Private Banking Services Overall Global Award 2010 (Euromoney)
Best Private Banking Services Overall in Switzerland 2010 (Euromoney)
The 2010 asset management elite: magna cum laude (Handelsblatt Elite Report)
Best Bank in Switzerland 2009 (Global Finance)
Best Private Banking Services Overall in Switzerland 2009 (Euromoney)
Best Wealth Management House 2009 (Euromoney)
The 2009 asset management elite: summa cum laude (Handelsblatt Elite Report)
World's Best Developed Market Banks Awards 2009: Best bank in Switzerland (Global Finance)
Slide 4

5. Why Switzerland ?
Slide 5

6. Rising National Debt Worldwide, Lower Levels in
Switzerland
Slide 6

7. Write-Downs and Capital Increases in Financial
Sector
Slide 7

8. Credit Suisse EAM department
EAM business operates on
Unmatched experience Dedicated team and staff
award winning CS PB platform
in servicing EAM globally supporting EAM requirements
and technology
Dedicated unit specialising in provision of services to EAM's for more than 10 years
Segregated and ring fenced organisation embedded within the global Private Bank division
Global presence via dedicated booking centers and staff, operating on CS PB platforms
Servicing more than 1'000 EAM's worldwide
250 dedicated staff globally
Approximately 55 bn CHF Assets under Management in EAM business
Slide 8

9. Credit Suisse EAM "Triangle Setup"
Full licensed Asset
Management
Documentation of "know your
Mandate
customer" and "flow of funds" (discretionary
due to regulatory duties and co-
or advisory)
operation with Credit Suisse
Limited
EAM1 Power of Your Client
External Asset Manager attorney
Co-operation Delegation Dedicated
agreement (EAM of client Delivery of
EAM services banking products
contract) identification
(e.g. Custody,
Brokerage)
Note 1: EAM = Credit Suisse term for wealth & asset managers, family offices, fund providers and financial advisors.
Slide 9

10. A flexible approach for you
We jointly develop your very own tailored solution
Every EAM is different
Size, structure, lifecycle and clients
Indivdidual needs vary
Long term strategic partners
Flexible approach
We try and listen
We understand EAM‘s Businesses
A focus on understanding your long term goals and objectives
We tailor
Solutions according to your specific business needs
Services to support your future growth
Credit Suisse has a flexible approach based on an open platform where we customize and tailor solutions based on your
business needs
Slide 10

11. Credit Suisse – delivers unrivalled service
Continuously assisting you through a unified team
Your dedicated team
Relationship Manager (RM) Investment Advisor (IA)
Manages your partnership across Credit Suisse Offers EAM specific investment solutions
Co-ordinates access to all the business services of the bank Devises innovative investment and trading ideas
Designs your own tailor-made solution Provides "best in class" transaction services
Help and support with day-to-day business needs Advises on market news and trends
Provides access to the whole bank
Credit Suisse has a dedicated team of experienced managers that will assist you in developing the appropriate strategy for
your business through a well versed methodology
Slide 11

12. Credit Suisse offers a "One Stop Shop"
Specialist supported with state-of-the-art product architecture
External Asset
Manager
EAM Relationship Manager / Investment Advisor
Products & Services for External Asset Manager
Basic eTools Investment Tailor-made Other
Products & Services Products & Solutions Solutions Services
Relationship Manager Tool Coach Investment Advisor IB, Solution Partners, Various specialists
PLF team etc. (legal, tax etc.)
Allround coordinator EAM Net Home Brokerage and
Account setup / EAM Net execution Labelled Fund Succession Planning for
Framework Advanced Reporting Fund Lab Solutions EAM
Custody Portfolio Net Structured Investment Foundations & Trusts EAM Events & trainings
Execution Private Swift Network Products Direct Access Trading Investment Banking
Reporting (AIS/IPC) Forex Trading Alternative Investments Direct Order Solutions
Finance and Leverage Formalities Tool Primary- & Secondary Agreements Pension Fund Solutions
Credit Cards Secure Mail Research Customised SIP Retrocession reporting
Payments PM tool coordination Solutions Relocation Services
Day to day trouble Global Custody Cash Pooling Solutions
shooting Life Portfolio Market Data Providers
Report consulting
Slide 12

13. Unique global offering
We have a strong portfolio of products and services to meet your needs
Technology Execution Products
Comprehensive functionality Open product platform, covering all
supported by a powerful transaction Best execution capabilities asset classes
platform, state-of-the-art reporting, Comprehensive Multi-Asset Class Comprehensive product offering,
connectivity solutions and more
By E-Tool or Dealer delivering flexible solutions across
Simple to use, real time & flexible the whole value chain
Direct market access
Multi-national technology for all “One stop shop” encapsulating all
booking centers your investment needs
Location
Multi-booking center, providing
access to different market
jurisdictions
Slide 13

14. Technology
June 2009 Slide 14

15. EAM Technology
One platform for EAM consisting of several integrated modules
Competitive advantages
EAM Net Comprehensive functionality, from
Home a powerful transaction platform to
Global information high-end-client reporting
portal
Private swift Formalities
Network Application
Connectivity with
Easy-to-use applications (that are
portfolio management Relationship opening
systems used internally within Credit
EAM Net Suisse)
Positions, portfolio
&transaction
Portfolio FOREX
Net Trading Real-time connectivity, compatible
Reporting & performance
with many Portfolio Management
FX deals
calculation
Systems
INVESTNet
Technology Portfolio analysis &
investment proposals Multi-national technology approach
for all booking centers world-wide
Our easy to use technology will support you in meeting your business needs and addressing the
demands of your clients through a single dedicated platform
Slide 15

16. EAM Net
EAM Net Home
Home
Global information portal
Main access point
Access Booking Platforms Zurich,
Singapore and Germany
Access Credit Suisse Private
Banking Research. Subscribe to
publications
Create watchlists of investments
and virtual portfolios
Access forms online and other
information for our EAM partners
Secure messaging
Slide 16

17. EAM Net
Versatile tool for portfolio management & transactions
Realtime portfolio Archiving, portfolio analyses &
viewing and transaction platform
management & transaction
platform allowing access
from anywhere at anytime
Place securities orders
directly to stock exchanges
around the world, including
bulk orders
Trading
Online trading access Enabling you to obtain
investment statements &
Direct market access
performance calculations,
Equity, Bond, Derivative trading
also as PDF
Research & Market Data
Archive functionality stores
documents, e.g. statements
& legal forms
Slide 17

18. EAM Net EAM Net
Client Management
Clients
Overview of clients placed in your care,
with the option of displaying EAM-
specific client responsibility
Client search
Client Search by different criteria (e.g.
name, domicile, place)
Personal views
Selection and ability to draw up client
lists
Information of account-overdraft
Information of money-market-maturities
Settings
Option to define personalized default
values
Slide 18

19. EAM Net EAM Net
Reporting & transactions
Asset / Liability
Accounts - Real-time-information of
accounts and securities positions
Performance - Online-information of
perfomance as well as direct order
possibilities
Print outs - Overview of ordered /
generated investments- &
performance statements
Best Execution
Order Entry online
Overview of pending, settled,
and expired stock market
orders of the past 10 days
Corporate actions overview
Position movement detailed
information
Booking instructions per trade
Move cash between accounts
Slide 19

20. EAM Net
Portfolio rebalancing
1 Chose your 2 Define 3 Generate 4 Check
Investment Strategy Client Groups Group Orders Portfolio
3
Generate group orders in only 3 steps:
Define desired target investments
Check selected clients and
calculated amounts and adjust if
necessary
Confirm and submit group order
Recent enhancement to block order functionality, enables PM tool like functionality, efficient client management, time
savings for your business
Slide 20

21. Portfolio Net CS
High-end client reporting with a wide range of reporting functionalities
Performance Attribution
—Management Effekte
Detailed analysis nach Branchen 01.10.2005
- 31.12.2005
1.00%
0.80%
0.60%
Transactions 0.40%
0.20%
Holdings and asset allocation 0.00%
-0.20%
Risk -0.40%
Total
Financials
Cash
Energy
Telecomm
Industrials
Materials
Information
Consumer
Health Care
Utilities
Discretionary
Technology
Services
Consumer
Staples
Return details and return time series Marktselektion Titelselektion Interaktion
Portfolio vs. benchmark
Contribution/attribution
Reporting Individuality
Zerlegung Tracking Error
nach Faktoren 31.12.2005
Benchmarking & asset allocation
Customizable consolidations 70.00%
60.00%
Performance & risk figures Individual benchmarks
50.00%
40.00%
Consolidation & holdings
30.00%
20.00%
10.00%
Historical data Print and export 0.00%
Länder
Branchen
Titelspezifisches
systematische
Währungen
Faktoren
Übrige
Risiko
Sophisticated PDF reports by
mouse click
Simple data export to Excel
Portfolio Net CS is fully integrated in EAM Net Home and appropriate only for end clients with assets in
excess of $15m
Slide 21