6. Level of social media usage Source: Sensis Social Media Report May 2011
7. Australians and social media Nielsen's Social Media Report for Q3 2011 stated that Australians spent 7 hours and 17 minutes per month visiting social networks and blogs. Melanie Ingrey, Research Director for Nielsen’s online business said in 2010: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” [over official sources] Source: Nielsen - 2010-11
23. Build infrastructure Your website Engagement hub Monitoring suite Forums Outreach activities Groups Social media publishing URL shortener File transfer Survey Email Blogs Blogs Forums Idea market Polls Groups Web reporting Social media monitoring Archiving Enabling services Mapping Apps Email Social media presence Storage (image, video, docs) Facebook Twitter YouTube LinkedIn Foursquare Yammer Groups Forums