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Government 2.0
in Australia
             Craig Thomler
                 April 2013
Who am I?
Name this network…

    Allowed near-instantaneous transmission of news
    and information around the world

    Connected people globally, allowing them to maintain
    distant social relationships as never before

    People met, fell in love and got married using it

    It was used to catch murderers and command armies

    Conmen used it to solicit money and run scams

    It destroyed many industries, and created new ones
Electric Telegraph (1838)




     (http://en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg)
Use by government
First used to catch a murderer in the UK, 1837:
 A MURDER HAS GUST BEEN COMMITTED AT
 SALT HILL AND THE SUSPECTED MURDERER
 WAS SEEN TO TAKE A FIRST CLASS TICKET TO
 LONDON BY THE TRAIN WHICH LEFT SLOUGH
 AT 742 PM HE IS IN THE GARB OF A KWAKER
 WITH A GREAT COAT ON WHICH REACHES
 NEARLY DOWN TO HIS FEET HE IS IN THE LAST
 COMPARTMENT OF THE SECOND CLASS
 COMPARTMENT
Use by government

    Brigham Young, governor of Utah, sent the
    following in 1861 as the first message on the
    newly established North American
    transcontinental telegraph system (in relation
    to the American Civil War):


    "Utah has not seceded but is firm for the
    Constitution and the laws of our once happy
    country.”
By 1891 a global network




     (http://en.wikipedia.org/wiki/File:1891_Telegraph_Lines.jpg)
Gov 1.0 to 2.0




Magna Carta – 1215 AD   Internet – 2010 AD
Government 2.0
(in my humble opinion)

represents a fundamental shift
in the relationship between
citizens and governments,
to the benefit of both.
Government 2.0 includes...
Using tools and techniques enabled by digital
 technologies to bring citizens 'inside the tent'.
Empowering citizens to be active participants in
 government decision-making processes and
 supporting them to do for themselves.
Opening up public data for public reuse to inform
 and enable new insights, better decisions and
 more effective policy.
Initiatives from individuals and non-government
 organisations as well as government.
Australia’s internet use




                      Source: Sensis Social Media Report May 2012
Australia’s social media use




                     Source: Sensis Social Media Report May 2012
Australia’s social media use




                     Source: Sensis Social Media Report May 2012
What about
Australian
governments?
The social media majority

 In mid-2012:


 73%
 of Australian Government agencies
 reported using social media for
 official purposes
What the Australian Government is
using social media for..
Answer choice                                                     Response   Share
For stakeholder engagement or collaboration                          32      54.24%
Operating an information campaign                                    25      42.37%
Responding to customer enquiries/comments/complaints                 25      42.37%
For engaging with journalists and media outlets                      24      40.68%
For engagement or collaboration with other government                24      40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and            17      28.81%
activities
For a public consultation process                                    16      27.12%
For a stakeholder or other restricted access consultation            13      22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff)      11      18.64%
For policy or services co-design                                     7       11.86%
All levels of Aus government

 Over 1,000 online consultations in last four years
 Over 860 Departmental Twitter accounts
 Over 120 agency blogs
 Over 250 Facebook pages
 Over 300 agency mobile apps
 Over 200 agency YouTube channels
 At least 9 data competitions
Growth in Twitter use
Twitter use by state
Government as media
Government as convenor
Government as platform
Crowdsourcing
Gov 2.0 & social media caveats
 • Doesn't replace existing approaches...
   it can supplement and amplify them

 • Doesn't work for all audiences or
   issues...
   but does work for some that are
   otherwise unreachable/intractible

 • Gov 2.0 doesn't solve problems...
   people do
Managing risks




   We’ve considered every potential risk
   except the risks of avoiding all risks.”
100% correct information
delivered too late or in the
wrong context is worthless
(and causes more issues!)
Questions?

                     Craig Thomler
                    craig@delib.net
                    @CraigThomler
        http://eGovAU.blogspot.com

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Government 2.0 - #socadl

  • 1. Government 2.0 in Australia Craig Thomler April 2013
  • 3. Name this network…  Allowed near-instantaneous transmission of news and information around the world  Connected people globally, allowing them to maintain distant social relationships as never before  People met, fell in love and got married using it  It was used to catch murderers and command armies  Conmen used it to solicit money and run scams  It destroyed many industries, and created new ones
  • 4. Electric Telegraph (1838) (http://en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg)
  • 5. Use by government First used to catch a murderer in the UK, 1837: A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT
  • 6. Use by government  Brigham Young, governor of Utah, sent the following in 1861 as the first message on the newly established North American transcontinental telegraph system (in relation to the American Civil War):  "Utah has not seceded but is firm for the Constitution and the laws of our once happy country.”
  • 7. By 1891 a global network (http://en.wikipedia.org/wiki/File:1891_Telegraph_Lines.jpg)
  • 8. Gov 1.0 to 2.0 Magna Carta – 1215 AD Internet – 2010 AD
  • 9. Government 2.0 (in my humble opinion) represents a fundamental shift in the relationship between citizens and governments, to the benefit of both.
  • 10. Government 2.0 includes... Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent'. Empowering citizens to be active participants in government decision-making processes and supporting them to do for themselves. Opening up public data for public reuse to inform and enable new insights, better decisions and more effective policy. Initiatives from individuals and non-government organisations as well as government.
  • 11. Australia’s internet use Source: Sensis Social Media Report May 2012
  • 12. Australia’s social media use Source: Sensis Social Media Report May 2012
  • 13. Australia’s social media use Source: Sensis Social Media Report May 2012
  • 14.
  • 16. The social media majority In mid-2012: 73% of Australian Government agencies reported using social media for official purposes
  • 17. What the Australian Government is using social media for.. Answer choice Response Share For stakeholder engagement or collaboration 32 54.24% Operating an information campaign 25 42.37% Responding to customer enquiries/comments/complaints 25 42.37% For engaging with journalists and media outlets 24 40.68% For engagement or collaboration with other government 24 40.68% agencies Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81% activities For a public consultation process 16 27.12% For a stakeholder or other restricted access consultation 13 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64% For policy or services co-design 7 11.86%
  • 18. All levels of Aus government Over 1,000 online consultations in last four years Over 860 Departmental Twitter accounts Over 120 agency blogs Over 250 Facebook pages Over 300 agency mobile apps Over 200 agency YouTube channels At least 9 data competitions
  • 20. Twitter use by state
  • 25. Gov 2.0 & social media caveats • Doesn't replace existing approaches... it can supplement and amplify them • Doesn't work for all audiences or issues... but does work for some that are otherwise unreachable/intractible • Gov 2.0 doesn't solve problems... people do
  • 26. Managing risks We’ve considered every potential risk except the risks of avoiding all risks.”
  • 27. 100% correct information delivered too late or in the wrong context is worthless (and causes more issues!)
  • 28. Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com