The Bernard Group, Graphics, Fixtures, & Displays For Retail

INSPIRED MERCHANDISING SOLUTIONS

is a visual communications firm specializing in print and
merchandising solutions for the retail industry.

From concept and design, to planning and engineering, through printing and fabrication, our
dedicated team of experts serve each client’s unique needs.

Using the latest technologies, we work with you to deliver the highest quality outputs for
any size print project, offering advanced large-format and small-format printing options.

On-site printing capabilities enhance our custom-designed solutions for merchandising
fixtures and displays, providing you with everything you need, from start to finish, all in
one location.

We’re not just about the display; we’re about understanding your needs, building
relationships, creating great things, and providing exceptional customer service.

©2011. Documents may not be used or copied without the express written permission of The Bernard Group.

FIXTURE & DISPLAY FABRICATION

SEPHORA EYE DO DISPLAY – Concept, design, engineering and production

• Acrylic • Computerized • Overseas Direct
Routing Sourcing
• Metal
• Heat Forming • Assembly
• Wood
• Die Cutting • Installation
• Vacuum Forming
• Lazer Cutting

Craig Omdal • 612.803.9145
©2011. Documents may not be used or copied without the express written permission of The Bernard Group. www.thebernardgroup.com

PRINTING
• Large Format
Direct-to-Substrate
UV Printing

• Small Format
I-GEN 4

• Screen Printing

• G-7 Certified
Color Management

WINDOW & DISPLAY GRAPHICS – Concept, design, engineering and production

Craig Omdal • 612.803.9145

CASE STUDY

SONY STYLE STORES
CHALLENGE:
Produce nationwide rollout of window displays and
graphics to promote their Make-Believe concept.
All printing would require critical color matching over
multiple substrates and materials. All elements to be
delivered and installed within 10 days of receipt of
art files.

SOLUTION:
TBG’s graphic/display package included
multiple size acrylic pedestals, window
clings & wraps, cut vinyl and all in-store
signage. UV Hexachrome color presses
were used to achieve perfect color
consistency over multiple substrates.
Pedestals were produced using 1/4” white
acrylic, mitered corners, LED lighting and
clear 1” thick acrylic tops printed to match
colors of campaign. 0% shipping damage.

• Large Format Printing
• Window Graphics
• Backlit Graphics
• Acrylic Fabrication
• Installation
Craig Omdal • 612.803.9145

CASE STUDY

L’ORÉAL FLOWERBOMB
DISPLAY
CHALLENGE:
To stop traffic and invite customers to test product
with an impactful merchandising display.

SOLUTION:
TBG designed and executed a functional,
innovative display and signage to enhance
existing retail space.

• Concepts
• 3D Renderings
• Prototyping
• Vacuum Forming
• Brand Management
• Kitting
• Reporting

Craig Omdal • 612.803.9145

CASE STUDY

VITA COCO
CHALLENGE:
Create a display that captures the essence
of this unique brand and stands out in the
crowd, while meeting low budget requirements
of a young company.

SOLUTION:
TBG designed a display that emulates the fruit
crates that the coconuts are naturally packed
and shipped in. We used natural wood which
is authentic, and environmentally responsible.
Using a simple design and efficient construction
methods we were able to meet the budget.

• Concept & Design
• Engineering
• Prototyping
• Fabrication
• Fulfillment
Craig Omdal • 612.803.9145

CASE STUDY

CLINIQUE DISPLAY
CHALLENGE:
Estee Lauder was looking to gain retail floor space
for a new product launch with Macy’s. Macy’s was tiring
of their ‘old’ fixtures but lacking the budget to replace
them in a difficult economy.

SOLUTION:
TBG transformed Macy’s old fixtures by
designing a “components and graphics
re-cladding package” transforming them
into fresh, clean, new presentations. TBG
partnered with Estee Lauder from initial
presentation of the idea to Macy’s, through
design, engineering and seamless integration
of the program, to accommodate different
fixtures across 750 stores, including the rollout
of the product launch.

• Creative Design
• Engineering
• Large & Small Format Printing
• Acrylic Sign Holders
• Custom Fixture Hardware
• Kitting
Craig Omdal • 612.803.9145

CASE STUDY

Bumble and bumble
Bb SALONS
CHALLENGE:
Create informative, branded environment
through innovative design.

SOLUTION:
Partnering with visual merchandising TBG created 3D logo to
enhance product branding
team, TBG developed new fixtures and
in various salon locations.
graphics to spotlight their brand.

• 3D Rendering
• Engineering
• Large & Small Format Printing
• Fabrication TBG developed trunks and
drawer units for salons, providing
• Computerized Routing space saving portability and
easy-of-use.
• Kitting
• Distribution & Rollout

Craig Omdal • 612.803.9145

CASE STUDY

FOOTLOCKER
CHALLENGE:
Client requested a cost effective way to display
featured shoes in their promotional window
program. High impact and cost effective solution
was needed to accommodate a 1,200 store
roll-out, with only a few days for design and
production.

SOLUTION:
TBG designed a very simple and attractive shelf
system attached to a printed window banner
allowing display of shoes. System was cost
effective, and kits were shipped in less than
48 hours. Initial rollout was very successful. The
shelf program has been repeated for several
subsequent promotions.

• Acrylic Shelving
• Kitting

Craig Omdal • 612.803.9145

CASE STUDY

SEPHORA FRAGRANCE
Old existing display
CHALLENGE:
Completely overhaul the fragrance
area of the store to have a classic
and up-scale presence. New display
after redesign

SOLUTION:
TBG designed all components
and executed build outs to
create dimension and interest. The
new sleek and clean look, with
simple installation, increased sales
tremendously.

• Concepts
• Large Format
Printing
• Fabrication
• Brand
Management
• Kitting
• Installation
Craig Omdal • 612.803.9145

CASE STUDY

SELECT COMFORT
CHALLENGE:
Create a display that invites customer interaction
and educates the customer on the product. The
display was to be simple and clean in design.

SOLUTION:
TBG designed a display that allows the customer
to turn a dial that helps select the product that
best fits their needs. TBG engineered a product
sampling display on the rear of the display
providing additional opportunity for customer
Message
changes as
you go from
COMPARE THE one material
to other COMPARE THE
Message
changes

interaction. WITHOUT WHEELS
TEMPERATURE DIFFERENCE
The perfect temperature
TEMPERATURE DIFFERENCE
The perfect temperature
All night long.
W
All night long. non- treated
material
SLEEP. SOLVED.

0 60 7
TEMPERATURE

5

0
BALANCE WARMER
0 60 7
XVIVIXIV XIVIXXI XVIVIXIV XIVIXXI

5

0
COOLER XVIXVI XVIXV XI
XVVI XVVI
XVIXVI XVIXV XI
XVVI XVVI
IXVIXVV IXVIXVV
IXVIXV IXVIXV

XVIVIXIV XIVIXXI XVIVIXIV XIVIXXI

• 3D Renderings XVIXVI XVIXV XI
XVVI XVVI
IXVIXVV
XVIXVI XVIXV XI
XVVI XVVI
IXVIXVV 8” x 8” Swatch
Outlast material®

IXVIXV IXVIXV Turn Center Knob

• Engineering Outlast material®
20.75” dia

• Prototyping Select Comfort_Interactive Displays_5.6.10
Temperature Balance Interactive

• Fabrication
© 2010. Designs may not be used or copied without the express written permission of the Bernard Group

• Fulfillment
SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10 SELECT COMFORT_INTERACTIVE DISPLAYS_6.11.10
© 2010. Designs may not be used or copied without the express written permission of the Bernard Group Craig Omdal • 612.803.9145
© 2010. Designs may not be used or copied without the express written permission of the Bernard Group


CASE STUDY

JCPENNEY POV
CHALLENGE:
Create a uniform feel throughout a variety
of different store designs, with numerous
brands, various assortments and multiple
printed pieces. Managing the multitude of
elements and creating a comprehensive
rollout strategy to all stores was a major
concern.

SOLUTION:
The TBG IT Department developed
a unique system that merged all
the variables into a functional file
management system. This enabled
accurate and efficient production & kitting
for each individual store assortment, saving
time and reducing error during this large
scale project.

• Project • Large & Small • Kitting
Management Format Printing
• Implementation
• IT Research • Brand Management
& Development
Craig Omdal • 612.803.9145

CUSTOMIZED ONLINE TOOLS

TBG PrintStore SM

Our online tools give you
the easiest, most powerful
ON-DEMAND resource on
the internet, providing a
turn-key management
system for your marketing
communication materials
with just a click.

• Online fulfillment
• Live inventory counts
on stock items
• On-demand printing
with instant quotes
• Your custom pre-
designed documents
formatted for easy edits
and versioning
• Built-in approval process
• Incredibly simple and smart user interface

Craig Omdal • 612.803.9145

CLIENT SERVICES & CAPABILITIES

TEAMS CREATIVE PRODUCTION EXECUTION TECHNOLOGY

• ACCOUNT • FIXTURE DESIGN • FIXTURES • PROJECT • CUSTOMIZATION
MANAGERS & ENGINEERING • Acrylic MANAGEMENT
• BRAND
• Metal & Wood
• PROJECT • POP DISPLAYS MANAGEMENT
MANAGERS & GRAPHICS • Overseas Direct • FULFILLMENT
• Vacuum Forming • ONLINE
• 3D DESIGNERS • 3D COMPUTER • Computerized • KITTING FULFILLMENT
RENDERING Routing
• ENGINEERS • ONLINE ORDER
• RAPID • Heat Forming • DISTRIBUTION TRACKING
• FABRICATORS PROTOTYPING • Die Cutting
• Lazer Cutting • SHIPPING • RAPID
• GRAPHIC • BRANDING • Assembly
REPLACEMENT
DESIGNERS SOLUTIONS OF PARTS
• INSTALLATION
• COLOR • GRAPHIC • PRINT • On-location • REPORTING
TECHNICIANS DESIGN • Large Format
Installation
Direct-to- Substrate • Installation-ready • CUSTOMER
• PRINT UV Printing Kits Shipped To SUPPORT
Your Store
SPECIALISTS • Small Format I-GEN 4 • Illustrated
Assembly
• Screen Printing
• INSTALLERS Instructions
• G-7 Certified • Customer
• WAREHOUSE Color Management Support
TEAM

Craig Omdal • 612.803.9145

The Bernard Group, Graphics, Fixtures, & Displays For Retail

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