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Crafted Media,[object Object],Briefing: local search engine marketing.,[object Object],6 steps to get you to the top of Google’s local listings.,[object Object]
Hello,[object Object],Crafted Media,[object Object],[object Object]
E-commerce
Design
Development
Search engine marketing
Social media
Copywriting
Mobile sites & apps,[object Object]
Of mobile traffic, upwards of 50% of searches have local intent
23% of time spent accessing internet is on a mobile device
More than 4 million business listings on Google have	been claimed by business owners,[object Object]
What is local?,[object Object]
What is local?,[object Object],Where we refer to ‘local’, these are listings not generated by Google’s algorithm but those associated with a map.,[object Object]
‘Place’ pages are integrated listings with mixed natural and Local listings. These come from searches with a local intent ‘Accountants Colchester’,[object Object]
Google’s assumptive location results: ,[object Object],better user experience when searching generic term,[object Object]
What is local?,[object Object],Location-aware mobiles lead to local listings.,[object Object]
1) A sense of placement,[object Object],List every business location, the more you list the better coverage you can have – think creatively!,[object Object],Fill out everything:,[object Object],[object Object]
detailed description
10 photos (even if it’s your logo and the front of your building)
Links to 5 YouTube videos
you can also be listed in up to 5 categories including custom ones.,[object Object]

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