Integrated digital agency Crafted shares 16 thoughts on Content Marketing from the Content Marketing Show.

1. 16 THOUGHTS ON
CONTENT MARKETING
Takeaways from the Content Marketing Show
Every marketing campaign will have failures.
Learn from your msitakes mistakes
What would you do if Do not tell people
you were not afraid? events; give them a story.
Make your content but always provide your narrative in a
SURPRISING,
format that people are already comfortable
with. Look for the middle-ground between
your brand’s story and your customer’s
‘the stream’; i
as become t is con g at yo
u.
he internet h around emotio tinuous d comin
T It revolves nal co , ever-changing an
nnectio
ns and social networks
Surprise , emotional reaction and a little bit of happiness
make people share content
USE
TELL BIG DATA TO
STORIES Traditional
Sit your data analysts marketing Identify exactly ‘when’
matters
and your editorial team in the day your audience
next to each other is most active online
We are not thinking machines that feel.
We are feeling machines that think
Narrative implies structure. Online or offline your narrative always needs a
beginning middle and end
Ask all of your colleagues to provide you with content ideas.
Janet from accounts could be sitting on some useful data
The key to content Make your content
marketing success
is being human honest & authentic
Find the key blogger
in your marketplace and set out to influence
.
them. If your industry does not have one,
es
ik
you should become the blogger
sp
al
ur
s over t ts that
t
Trac io n ven
na
k yo t ime cau
ur men and lag e se
un
f
This will help you identify what went well and what did not
crafted.co.uk
Credits
1, 3, 4, 11, Ian Humphreys from Caliber. 5, 6, 10, Tom Ewing from Brainjuicer. 7, Anthony Mansfield from Brilliant Noise. 8, Jamila MacLean Homburg. 2, Stephen Pavlovich from Wish.co.uk. 12,
Chelsea Blaker from Blueglass. 14, Steve Leighton. 9, 16, Andy Keetch from Brandwatch. 15 Simon Penson from Zazzle Media. 13, Matt Roberts from Linkdex