With the pervasiveness of 3G/4G wireless networks, the machine-to-machine (M2M) market is growing rapidly, fueling innovation and improving performance in multiple industries that are harnessing the potential. Successful M2M operations will hinge on finding the right partnership, understanding the organization’s ROI, and speed to deployment. Solutions like kiosks, digital signage, point-of-sale systems, video surveillance, fleet management, and remote monitoring require the right network solutions to enable enterprises to improve operations, quality control, decision making, relationships with customers, and transactional opportunities.

1. Choosing the Right M2M Network Solution
One Size Does Not Fit All
June 26, 2012
Global Leader in 4G Network Solutions
Ken Hosac
VP Business Development
CradlePoint

2. Choosing the Right M2M Network Solution
Agenda
§ Market Overview
§ Device Considerations
– Make
vs.
Buy
Decisions
– Time-­‐to-­‐Market
Considera<ons
§ Network Considerations
– Connec<on
Technologies
&
Speeds
– Geographical
Footprint
§ Manageability Considerations
– Configura<on
– Firmware
Upgrades
§ Business Considerations
– PCI
Compliance
– Business
Con<nuity
§ CradlePoint Solution Portfolio
– M2M
Routers
– M2M
Management
PlaSorm
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3. M2M Market Overview
Choosing the Right M2M Network Solution
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4. Choosing the Right M2M Network Solution
CradlePoint Overview
Retail
POS
DSL CradlePoint Customers
Modem 4G/3G Bridge
Failover
Connect
for
Business
Con<nuity
Existing Router
Juniper, Cisco, etc
Wireless
4G/3G
Branch
Office
CradlePoint Customers
4G/3G Router
Primary
Connect
for
Cut-­‐the-­‐Cord
M2M
Connected
Devices
Customers
for
M2M
(Machine-­‐to-­‐Machine)
CradlePoint
M2M Router
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5. Choosing the Right M2M Network Solution
CradlePoint M2M Market Drivers
M2M Connectivity
Wireless
and
Wired
4G/3G
or
DSL/Cable
MARKET
DRIVER
MARKET
DRIVER
Wireless
4G
Nomadic
Devices
Nomadic
M2M
4G
provides
wireless
Wired
Wireless
devices
(kiosk,
ATM,
internet
access
at
World
World
signage)
require
wired
cost
&
wireless
internet
performance
access
MARKET
DRIVER
Cloud-­‐Based
Control
Cloud-­‐based
services
required
to
manage
and
control
M2M
devices
and
informa<on
(access,
control,
enterprise
integra<on)
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6. Choosing the Right M2M Network Solution
One Location, Multiple Devices
Each device has independent access to the mobile network
POS
Customer Inventory
WiFi
Security Network Failover
Recycling
WiFi-Soft Hart Systems
CheckVideo Waste Mgmt
Healthcare Lottery
StayHealthy
Blood Pressure GTECH
Kiosk ATM
Kiosk Kiosk
Kiosk
Rug Doctor ClearData Ntwks
Redbox Coinstar
Blue Rhino
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7. Choosing the Right M2M Network Solution
M2M Overview
§ Definition
– Technology
that
enables
communica<on
between
devices
without
human
interven<on.
§ Connectivity
– Phase
1:
Ini<ally
consisted
of
wired
networks
such
as
telephone
lines
– Phase
2:
Private
wireless
networks
(non-­‐cellular
RF).
– Phase
3:
Public
carrier
networks
(mobile
carriers)
§ Applications
Retail
-­‐
Kiosks,
Signage,
ATM,
POS
Terminals
Security/Public
Safety
-­‐
Video
Surveillance,
1st-­‐Responder
Vehicles,
Transporta<on
-­‐
Car,
Bus,
Train,
Ships,
Fleet
Mgmt,
Traffic
Systems
Industrial
-­‐
Control
Monitoring,
Factory
Mgmt,
Handhelds
Healthcare
-­‐
Medical
Equip,
Monitoring
Devices,
Automated
Kiosks
Consumer
-­‐
Appliances,
Monitoring
Devices,
PCs,
Tablets,
Games
Energy
-­‐
Control
Equip,
Monitoring
Devices,
Usage
Displays
Buildings
-­‐
HVAC
Control,
Access,
Video
Surveillance,
IT
&
Networks
-­‐
Routers
and
Bridges
Source:
Beecham
Research’s
“M2M
World
of
Connected
Services”
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8. Device Considerations
Choosing the Right M2M Network Solution
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9. M2M Device Considerations
Three Options for M2M Connectivity
System
Integration
Router
Antenna & RF Subsystem
System Carrier
Networking Firmware
Integration Certification
Application Development
Module
Antenna & RF Subsystem
System Carrier
Networking Firmware
Integration Certification
Application Development
Chip
Time
&
Effort
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10. M2M Device Considerations
Selection Criteria for the Three Options
Big
(kiosk)
Router
M2M
Device
Module
Size
Small
Chip
(meter)
Low
Medium
(100k+)
High
Shipment
Volume
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11. M2M Device Considerations
Market Segments for M2M Routers
Good
Fit
Kiosks ATMs Digital Signage Video Surveillance
CondiSonal
Fit
Handheld Devices Utility Monitoring
Tough
Fit
Consumer Devices Smart Meters Telematics
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12. Network Considerations
Choosing the Right M2M Network Solution
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13. M2M Network Considerations
All Roads Lead to LTE
GSM
CDMA
WiMAX
LTE
100.0 dwn / 50.0 up
The
Math
for
Speed
• Typical
cable
modem
is
5
Mbps
4G
• Typical
T1
modem
is
1.5
Mbps
DC-PA+ • Mbps
=
“Mega
Bits
Per
Second”
42.0 dwn / 5.8 up
• 1
Mbps
=
1,000,000
bits
per
second
• Cable
modem
=
5,000,000
bits/sec
PA+
21.6 dwn / 5.8 up The
Math
for
Size
• A
large
picture
is
approx
10
MB
• MB
=
“mega-­‐byte”
WiMAX • 1
MB
=
1
million
bytes
10.0 dwn / 5.0 up
• 1
Byte
=
8
bits
HSPA
3G
7.2 dwn / 5.8 up
1xEVDO RevA
• 1
MB
=
1,000,000
bits
3.1 dwn / 1.8 up The
Math
for
Download
Times
• Large
Picture
is
10
MB,
or
UMTS
80,000,000
bits
1.8 dwn / 0.38 up
• Speed
is
5,000,000
bits
per
second
(on
a
cable
modem)
1xEVDO • Download
Sme
on
a
cable
modem
2.4 dwn / 0.15 up is
16
seconds
EDGE • Download
Sme
on
LTE
(Verizon)
0.34 dwn / 0.34 up
2.5G
is
5
seconds
GPRS 1xRTT
0.12 dwn / 0.12 up 0.14 dwn / 0.14 up
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14. Choosing the Right M2M Network Solution
Network Considerations for M2M Devices
§ Usage Type
– Primary
Connect
–
wireless
as
an
exclusive
WAN
– Failover
Connect
–
wireless
as
a
backup
to
a
wired
WAN
– Dual
Connect
–
concurrent
wireless
and
wired
WAN
§ Bandwidth
– High:
Large
file
transfers
such
as
streaming
video,
bandwidth-­‐intensive
apps,
etc
– Low:
Small
transac<ons
such
as
credit
card
approval,
status
update,
etc
§ Geographical Footprint
– Urban
vs.
Suburban
vs.
Rural
– Interna<onal
– Can
I
address
with
a
single
carrier?
§ Data Plans
– Usage-­‐based
vs.
unlimited
– Individual
device
plans
– Pooled
plans
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15. Manageability Considerations
Choosing the Right M2M Network Solution
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16. Choosing the Right M2M Network Solution
M2M Manageability Requirements
§ Distributed Deployment Characteristics
– 100s
to
1,000s
to
10,000s
of
remotely
deployed
units
– Lights-­‐out
opera<on
with
no
local
IT
resources
– Truck
rolls
are
expensive
§ Health Monitoring & Alerting
– Monitoring
devices
behind
firewalls
in
NAT
networks
– Integra<on
with
exis<ng
management
frameworks
§ Configuration Management
– Ensuring
consistency
– Preven<ng
accidental
or
unauthorized
changes
§ Data Usage Monitoring
– The
lower-­‐cost
data
plans
are
typically
restricted
by
capacity
limits
§ Firmware Upgrade Management
– Upgrades
typically
contain
stability
and
security
enhances
– Upgrades
may
be
required
(PCI
Compliance
-­‐
mandatory
within
1
month)
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17. Business Considerations
Choosing the Right M2M Network Solution
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18. M2M Business Considerations
PCI Compliance
§ PCI Security Standards
– Objec<ve
is
to
protect
cardholder
data
– Required
for
any
company
that
stores,
processes
or
transmits
credit
card
info
§ Business Drivers
– Companies
that
fail
to
comply
are
subject
to
fines,
lawsuits,
and
can
even
be
banned
from
processing
credit
cards.
– Companies
that
are
breached
can
find
themselves
in
the
news
headlines,
significantly
impac<ng
goodwill
with
customers,
partners
and
shareholders.
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19. M2M Business Considerations
Integration with External Platforms & Apps
Device
Management
Network
Intelligence
Business
Intelligence
3rd-­‐Party
SaaS
ApplicaSons
SaaS
ApplicaSons
SaaS
ApplicaSons
SaaS
Connectors
Config
Data
Usage
PCI
Compliance
Private
Management
Monitoring
Monitoring
Networking
Remote
Upgrade
Public
WiFi
Applica<ons
Management
QOS
Monitoring
Analy<cs
Enterprise
(EMS/
ERP/CRM)
Monitoring
&
Loca<on
Services
M2M
Telemetry
M2M
Mgmt
Aler<ng
Analy<cs
PlaSorms
WiPipe
Central
-­‐
SaaS
Pladorm
SaaS
Applica<on
Customer
Authen<ca<on
Customer
Segmenta<on
SaaS
Connector
Services
Management
Management
Services
System
Model
Real-­‐Time
Database
(Devices/Networks)
(Devices/Networks)
Network
&
Device
Connec<vity
Services
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20. CradlePoint M2M Solution Portfolio
Choosing the Right M2M Network Solution
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21. CradlePoint M2M Solution Portfolio
CradlePoint COR™
Integrated
Broadband
Router
for
M2M
Applica<ons
THE HEART OF YOUR M2M NETWORK
• Designed for industrial-grade high-availability
deployments, including ATMs, Kiosks, Surveillance,
Vehicles, etc. that require 24x7 connectivity
• Multi-WAN support (3G, WiFi, Ethernet) "
with load balancing or failover/failback
• Two Ethernet ports (LAN/LAN or WAN/LAN)
• Secure IPSec VPN
• Wireless 2x2 MIMO “N” WiFi (802.11 b/g/n)"
or non-WiFi options available.
• Public Hotspot implemented using captive portal, w/
support for branded walled garden, T’s & C’s.
WiPipe
Central
POWER / WAN / LAN
Centralized
Management
www.cradlepoint.com/cor
ON-OFF / LEDs / SIGNAL STRENGTH
(IBR600 Shown, IBR650 Available with no WiFi)
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22. CradlePoint M2M Solution Portfolio
WiPipe Central
Centralized
Management
Device
Administrator
§ WiPipe Central - cloud-based mgmt
§ Centralize control, monitoring &
upgrades for distributed deployments
§ Group-based configuration of multiple
devices for greater efficiencies
§ Hosted solution eliminates need to
install software or maintain a server
§ Minimizes truck rolls and on-site IT
resources, saving time and money
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23. Questions?
Ken Hosac
VP Business Development
CradlePoint
webinars@cradlepoint.com
www.CradlePoint.com
www.cradlepoint.com/
4g-­‐3g-­‐network-­‐solu<ons/
www.cradlepoint.com/COR
www.cradlepoint.com/WiPipe
case-­‐studies
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