13. Skilled Labor with out Beckett contract More Expensive shoe Better product Appeal to avid runnersbecause they are willing to buy the more expensive brands of shoes Wouldn’t sell to other people because of the cost
14. Unskilled Labor with out Beckett contract Make more shoes Avid runners won’t buy Cheaper shoe
15. Skilled Labor with Beckett contract More expensive shoe Appeal to avid runners because they want good quality shoes and are willing to pay for expensive shoes Willsell as much to other people because of the endorsement
16. Unskilled Labor with Beckett contract More profit because someone is endorsing it Make more shoes Appeal to people that care about endorsements Cheaper shoe but someone athletic still endorsing it helps sell Middle class families can buy it Avid runners won’t buy because theywant higher quality shoes
17. Reasoning for choosing unskilled labor This would appeal to the lower and middle class families but definitely not the avid runners who not only want to but will pay $200 for a pair of shoes. These shoes can be sold at Napa Running store and Footlocker.