Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
10. Creative Production:
/prəˈdəkSH(ə)n/
noun: production
1. the action of making or manufacturing
from components or raw materials,
or the process of being so manufactured.
(Outputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 10
11. Creative Production:
/prəˈdəkSH(ə)n/
noun: production
1. the action of making or manufacturing
from components or raw materials,
or the process of being so manufactured.
(Outputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 11
12. Creative Strategy:
/ˈstradəjē/
noun
1. a plan of action or policy
designed to achieve a major or overall aim.
(Inputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 12
13. Creative Strategy:
/ˈstradəjē/
noun
1. a plan of action or policy
designed to achieve a major or overall aim.
(Inputs)
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 13
46. What does
that look like?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 46
47. The bad news:
You may find that
the “sexier” solution
becomes less
appealing
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 47
48. The good news:
Great Design
&
Better Results
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 48
49. What does
that mean?
Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 49
50. Sean DallasKidd | Trust Me, I’m Creative Instagram // Twitter // Tumblr @kidisgoat 50
Created
by
Vinod
Krishna
from
the
Noun
Project