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Boston Workshop: Jan. 14, 2009: Nonprofits Tell It Like It Is

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PR Council
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Presented by Sofiya Cabalquinto (Museum of Science), Jennifer Scott (Boston Center for Adult Education), Peter Spiers (Elderhostel) and Matt Shaw (Council of Public Relations Firms)

BusinessTechnologyNews & Politics
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Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits Sponsored by the Council of Public Relations Firms Boston January 14, 2009 Panel Discussion: Nonprofits Tell It Like It Is
Moderated by Jim Cabot, Rasky Baerlein Panelists: ,[object Object],[object Object],[object Object],[object Object]
Museum of Science Sofiya Cabalquinto Media Relations Program Manager
Museum of Science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Baseball as America (exhibit) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Colossal Fossil: Triceratops Cliff (exhibit) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guess What’s in the Box! “ Roaring” crate in lobby and text message campaign
 
 
 
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Boston Center for Adult Education Jennifer Scott, External Affairs Manager
[object Object],[object Object],[object Object],[object Object],Yelp User generated reviews of local businesses. An “enhanced profile” allows you to contact reviewers directly, manage photos, and make timely announcements at a low monthly cost.
Twitter Update often enough to keep followers engaged, and only when there’s something of interest. Think of it as an online way to bring people to a specific part of your organization: donation page, new event announcement, etc. Going A blend of social media and calendar listings, this site lets you make both “friends” and “acquaintances” and join groups as well as post events.
Helpful Hints ,[object Object],[object Object],[object Object],[object Object],[object Object]
Council of Public Relations Firms Matt Shaw, SVP, Director of Communications
 
 
Elderhostel Peter Spiers, Senior Vice President for Strategic Outreach
 

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Boston Workshop: Jan. 14, 2009: Nonprofits Tell It Like It Is

  • 1. Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits Sponsored by the Council of Public Relations Firms Boston January 14, 2009 Panel Discussion: Nonprofits Tell It Like It Is
  • 2.
  • 3. Museum of Science Sofiya Cabalquinto Media Relations Program Manager
  • 4.
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  • 8.
  • 9. Guess What’s in the Box! “ Roaring” crate in lobby and text message campaign
  • 10.  
  • 11.  
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  • 14.  
  • 15. Boston Center for Adult Education Jennifer Scott, External Affairs Manager
  • 16.
  • 17. Twitter Update often enough to keep followers engaged, and only when there’s something of interest. Think of it as an online way to bring people to a specific part of your organization: donation page, new event announcement, etc. Going A blend of social media and calendar listings, this site lets you make both “friends” and “acquaintances” and join groups as well as post events.
  • 18.
  • 19. Council of Public Relations Firms Matt Shaw, SVP, Director of Communications
  • 20.  
  • 21.  
  • 22. Elderhostel Peter Spiers, Senior Vice President for Strategic Outreach
  • 23.