Cornerstone Sport & Entertainment credentials

Cornerstone Sport & Entertainment Pvt. Ltd. ©2012
Established in 2008, Cornerstone Sport & Entertainment Pvt. Ltd. is an end-to-end brand solutions
agency pertaining to the Sport and Entertainment spectrum.
Cornerstone offers an integrated range of services which covers all facets of entertainment and sports
industry to offer value to our Clients.
We are a one-stop-shop for all our clients requirements from analysis, to conceptualizing to
implementing to evaluating.
As the success story of the Indian Sport & Entertainment Industry gets stronger by the day,
Cornerstone presents itself as an agency that can keep abreast of this rapidly changing market and
constantly innovate to stay ahead of the curve.
Cornerstone is head quartered in Mumbai and has branch offices in New Delhi and Bangalore.

P.R.
EVENTS
LICENSING AND
MERCHANDIZING
 Digital PR
 Social Media Marketing
 Live Chats and Video Chats
 Profile building
 Image protection
 Generating News Pegs
 Online and Offline Media
 Corporate Events
 Weddings
 BTL events and
Activations
 Celebrity Inspired Line of
Merchandize
 For Sale or distributed as Freebies
 Image Representation
 Profiling for PR Stories
 Brand Endorsements
 Televised and Non- televised
Appearances
ONE-STOP-SHOP FOR ALL SPORT AND ENTERTAINMENT NEEDS
BRAND
SOLUTIONS
 Sponsorships
 Movie Associations
 Hospitality Packages
 IP‟s and Branded Content
TALENT
MANAGEMENT
DIGITAL AND
NEW MEDIA

PR and Imaging
Film and Project
Consulting
Sales and
Marketing
Licensing and
Merchandizing
Legal Consulting
Digital And New
Media
As part of servicing the talent we manage, we provide the following suit of services:

VIRAT KOHLI
ROHIT SHARMA
YUVRAJ SINGH
SHIKHAR DHAWAN
SANIA MIRZA SUNIL CHHETRI
SONAKSHI SINHA
SUSHMITA SEN
LAKSHMI MANCHU
ENTERTAINMENT
SPORT
CRICKET TENNIS FOOTBALL
BOLLYWOOD SOUTH
GOLF
SHOTGUN
SHOOTING
JYOTI RANDHAWA
SHAGUN CHOWDHARY
PRABHU DEVA
SQUASH
DIPIKA PALLIKALMURALI VIJAY
SHARMILA NICOLETTDINESH KARTHIK

• We focus on pitching our Talent to reputed brands who are in sync with the Talent‟s
attributes and personality.
• We strategically plan which endorsements will benefit our talent and get them visibility in
the media.
• We have strong relations with brands since years and we understand the Brand‟s
positioning and their requirement and accordingly suggest our Talent to them.
• For most of the endorsement deals done by us our Talent have been an apt fit for the
Product and the brand has benefitted out of the association.
• We also facilitate endorsements and appearances at various events for non-exclusive
Talent from the Entertainment and Sport field.

Virat Kohli
Yuvraj Singh
Dinesh Karthik
Rohit Sharma

Suresh Raina
Neil Nitin Mukesh
Mahesh Bhupathi
Sonakshi Sinha

Vidya Balan
Shruti Hasan
Mandira Bedi
Sushmita Sen

Soha Ali Khan
Rahul Bose
Naseeruddin Shah
Somdev Devvarmaan & Deepika Pallikal

VirendarSehwag
Gautam Gambhir
R Madhavan
Sunny Sohal

Sunil Chhetri
Chitrangada Singh

• We have a dedicated P.R arm in house who work very closely with the Talent and conceptualize the
P.R stories. We keep the Talent‟s image representation in mind and work on the stories.
• We have managed to do some never done or unheard of PR activities for our Talent.
• Cornerstone managed an unconventional PR association for Sonakshi for Paris Fashion week as
Louis Vuitton‟s special Guest.
• We also put Yuvraj Singh on the cover of GQ magazine. He was amongst the First cricketers to
feature on the cover. We then followed suit with Virat Kohli and Rohit Sharma.
• We also handle PR for brands for events and activations.
• We now focus on Digital PR as well since its an important medium to stay in the public eye.

Yuvraj Singh was the first Indian Cricketer to feature on GQ India‟s Cover Page. Virat Kohli was the 3rd.

Sonakshi Sinha – Magazine Cover Pages and Shoots

Sonakshi Sinha was Invited to Louis Vuitton House in Paris during the Paris Fashion week, 2011.

• With the advent of digital and social media we understand the potential of this medium. We encourage
our talent to constantly be active on all social media portals and stay in touch with their fans.
• Digital media is a crucial platform for the fans to get to know their favorite celebrity better. After All it
takes a community to build a celebrity.
• All our talent dedicate a lot of their time to their social media pages.
• Besides that we also focus on Live Chats and Video Chats. Connecting our Talent with their fans–
Sonakshi , Virat and Rohit Sharma through Voice chats with fans on platforms such as Airtel “Talk to
me”.
• Not only for our in-house exclusive talent we also handle digital activities for non-exclusive Talent.

• All our Talent have received an invite from the prestigious international portal “Whosay” which is an
invite only social utility website.
• Until now very few Bollywood celebrities have received an invite from Whosay.
• Sonakshi Sinha is the first active Bollywood actress on “Whosay”.

• India is a country where Bollywood and Cricket are almost a religion and in such an environment
there is an insatiable demand for celebrity inspired merchandize.
• Cornerstone brings to the table a wide array of merchandising opportunities that we create to leave a
lasting impression in the minds of consumers.
• Through our merchandising partnerships, we design, produce and source high quality merchandise
that is customized to the talent‟s taste and consent.
• We handle some of the leading players in their respective field and we are sure their line of
merchandize will receive a very good response.
• We are now working on launching range of Fragrances , Apparel and Accessories , Body Balance
Bands and Bobbleheads for our in-house Talent.

• Yuvraj Singh Merchandise was the first
offering from Cornerstone‟s Merchandizing
division. We worked in partnership with
Coolmaal.
• Yuvraj is the first Indian cricketer to have his
signature line of merchandised goods. These
are certified and autographed by Yuvraj
Singh.
For more details visit www.yuvrajsingh.co.in

Fragrances Inspired Line of Fashion Apparels
Handbags Body Balance

 Sahara Celebrity Charity Football Match- 2013
Organized and executed the charity football match in Delhi that involved a game between a team
of Bollywood celebrities vs. a team of India cricketers i.e. All Stars vs. All Heart.
The game was played with an intention to raise funds for Magic Bus- an NGO that works in
providing education and support to underprivileged children. Virat Kohli captained the All Heart
team comprising of MS Dhoni, Yuvraj Singh, Zaheer Khan, et al , while Abhishek Bachchan
captain the All Stars comprising of Bollywood actors such as Ranbir Kapoor, Varun Dhawan, et al.
 Omega Boutique Activation - 2012
Organized and executed the press meet event for Omega with Brand Friend and Olympian, Jwala
Gutta in Hyderabad and with Olympian, Mahesh Bhupathi in Mumbai.
 Herbalife Press Conference and Photo Shoot - 2011
Organized and executed the press conference and photo shoot for Herbalife for the signing of
Virat Kohli as one of their brand ambassadors in the month of Feb,2011.

 Provogue Signing and Photoshoot – 2011
Organized and executed the press conference for Provogue for the signing of Sonakshi Sinha as
one of their brand ambassadors in the month of Feb,2011.
 Cricket Beyond Boundaries in Durban, South Africa - 2009
Conceptualized and executed the event for Yuvraj Singh Foundation for the Grootbos Foundation
in Durban. Event included an auction of cricket memorabilia and dinner for international cricketers
and Bollywood personalities
 YSF Funfair Event – 2009
The Yuvraj Singh Foundation organized a fun fair for under-privileged children of Make A Wish
Foundation (MAWF) at G D Somani School at Colaba on Nov 30th. 2009. Cricketers S Sreesanth,
Zaheer Khan, Pragyan Ojha, Mahela Jayawardene, Kumar Sangakkara including Yuvraj spent
some quality time with these under-privileged to ensure that the children see their dreams come
true.
Speaking about the initiative, Yuvraj Singh said, “It is about living life to the fullest for the moment.
It is about dreaming, working hard, staying healthy and seeing that you wishes come true one day.”

 Carlsberg Hospitality Event – 2008
Conceptualized and conducted an event for Carlsberg for IPL Kings X1 Punjab and Mumbai Indian
teams to watch the final of the EPL champions League game.
 Longines Derby Event in Bangalore - 2008
Liaison with brand ambassador Aishwarya Rai and the Longines brand to execute the complete
event at the Bangalore Turf Club (this included conceptualization of the theme, food and
beverages, guest invitee services).
 Rajiv Gandhi Awards – 2008
Provided entertainment quotient for the event which included actor Salman Khan‟s performance for
the evening.
 Longines Derby Event in Mumbai – 2007
Liaison with brand ambassador Aishwarya Rai and the Longines brand to execute the complete
event at Mahalakshmi Turf Club (this included conceptualization of the theme, food and beverages,
guest invitee services).

 Nerolac Dealer Activation – 2010
• Mandira Bedi Dealer Meet Activation for Nerolac Paints.
 LG Mobile Champions’ Nite – 2010
• An Awards and Entertainment Night for RSO, SSE and ISD staff of LG Mobile from the entire West
Zone.
 AXE Branding at Strawberry Field Music Concert - 2008
• Brand activation for AXE deodorants for the event and providing Shruti Haasan and her band „The
Extramentals‟ as the main act for the evening.
 MasterCard Branding for IPL Mumbai Indians - 2008
• Branding and execution of the complete brand activation for the team (this included in stadia
branding and guest invitee services).
 Haier Mobile Dealer Meet - 2008
• A 7–city dealer meet event which included venue sourcing and management, F & B, venue décor
and set up, event production across Nasik, Nagpur, Mumbai, Pune, Kanpur and Aurangabad.

Cornerstone created a unique and high visibility platform for ITC Classmate and Karbonn mobiles
through association with IPL team Pune Warriors and Champions League T20 teams- Cape Cobras
and Wayamba Elevens respectively.
Classmate- Pune Warriors
Cape Cobras- Karbonn Mobiles
Wayamba Elevens- Karbonn Mobiles

• Our varied business areas mandate us to wear different hats – Celebrity Advisors, Event Managers
& Consultants – allowing us to have freshness and diversity in the perspectives that we bring to
the table.
• At Cornerstone, our biggest strength is the wealth of experience and the proven track record of the
Cornerstone Team.
• As a company, we aspire to deliver on every promise made to our clients and to exceed their
expectations every time because we offer the following.
 A No-Holds Barred Approach
• At Cornerstone we ensure that no stone is left unturned while providing the most high quality,
economic and impact heavy solutions to our clients.
 Your In-House Agency
• We work as an in-house agency to our clients specializing in the sport and entertainment space,
constantly striving to enable our clients to capture maximum mindshare.
 End-to-End Solutions

Cornerstone Sport & Entertainment credentials

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