This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
Using Facebook & Social Media to Promote Your Business
1. 2011 Educational Program Series Using Facebook & Social Media to Promote Your Business Sponsored By:
2. Introduction This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com
3. Agenda What is Social Media and Why is it important Touch on some Social Networks Twitter LinkedIn Blogging Facebook Creating a Facebook business page Promoting your Facebook page Questions
8. Social Media not Social Marketing Social Media is NOT a marketing medium, it’s a conversation medium. When brands try to use it as a direct marketing medium, they fail. Social Media is NOT a fad, it is a fundamental shift in the way we communicate.
117. Creating the FB Business Page 5 (simple) Step Process Register a Page Fill in Basic Info Edit Page Review & Manage your Links/Apps/Tabs Increase Page Publicity
120. Review & Manage your Links/Apps/Tabs Every Time You create an event, write something, or share,it will show on the News Feed to all YOUR Business Fans.
121. Note that some are ‘grayed’ out Review & Manage your Links/Apps/Tabs By Sharing You are POSTING this event on YOUR WALLfor all of YOUR friends to see. This is important.
122.
123. Add an in-store sign that says “Become a fan of Company Name on Facebook
159. Welcome to the world ofSocialnomics “Social Media is overthrowing governments. You don’t think it’s gonna impact your business? You idiot!” -Gary Vaynerchuk, Author, “The Thank You Economy”
173. It requires a strategy fully integrated with your business goals, including your marketing plan, implementation, ongoing maintenance, monitoring, analyzing metrics & repeat.