1. The$Why$
The$How$
The$So$What?$
Of$asynchronous$video$
interviewing$

2. How$viasto$turned$
Deutsche$Telekom$
into$an$evangelist.$

3. That‘s$us...$
Stephan$Grabmeier$
Un@l$05/2013$$
Head$of$Innova@on$$
&$Culture$Ini@a@ves$
Today:$Innova@on$Evangelist$
$and$Business$Angel$@viasto$
Sara$Lindemann$
$
Occupa@onal$Psychologist$&$
Consultant$for$Management$
Diagnos@cs$
$
Today:$Business$&$Client$
Development$@viasto$

4. The$$
Why$

6. ?

7. $$
Let‘s$do$$
an$
experiment$
Marc-Stefan Brodbeck
12.05.11
7

8. $$
(Do)$you$
know$
these$
guys?$
Marc-Stefan Brodbeck
12.05.11
8

9. Larry%Ellison%
Lu%Guanqiu%
Net$Worth$$41b$$
#5$Forbes$List$
Net$Worth$$3.4$B$
#437$Forbes$List$
CEO$Oracle$
%
$
$
Chairman$of$BoD$
Wanxiang$Group$%
René%Obermann%
Chairman$of$Execu@ve$
Board$at$Deutsche$
Telekom$AG$$
$
$

10. $$
Now,$let‘s$$
have$a$look$
at$their$
CVs...$
Marc-Stefan Brodbeck
12.05.11
10

11. Larry%Ellison%
CEO$Oracle$
%
Lu%Guanqiu%
Wanxiang$Group$
René%Obermann%
Chairman of Executive
Board$
$
$
X
X
X
?
?
!$Dropped$out$of$
!$Dropped$out$of$school$
!$Didn‘t$finish$his$
!%Never$obtained$any$
!%Original$profession:$
!%Highest$degree:$
unversity$twice$$
university$degree$
at$15$
Ironsmith$$
studies...$
appren@ceship$as$an$
industrial$clerk$

12. Would$$
they$have$
passed$$
your$CV$
screening?$
$$
Marc-Stefan Brodbeck
12.05.11
12

13. $$
Be$honest...$
Marc-Stefan Brodbeck
12.05.11
13

14. The$tools$you$use$$
determine$$
the$candidates$$
you$get

15. $$
Quality%
Efficiency$
Employer$Branding$
Marc-Stefan Brodbeck
12.05.11
15

16. The$how:$$
What$we$did$$
$
@$$
Deutsche$$
Telekom$AG$
$

17. We$used$
competencyb
based$
videointerviewing$

18. START UP! An international Graduate Program
5000
recruiting for
Our recruiting goals:
6 management board
divisions
International
graduates
Applications
per year
HR
Chairman
of Board
Germany
We‘re
looking for:
50
Vacancies
1%
DRC
Hiring rate
Finance
women
T-Systems
Top Graduates with
outstanding
personalities

19. During our evaluation period...
Invitations
many Evaluators
were involved
took part in
videointerview
7-10 minutes
per candidate

20. Decision Rule
Above cut-off score
Assessment-Center

21. Exemplary$ques@on...$
Imagine you meet your
CEO in the elevator and
he asks you about your
opinion regarding the
current strategic goals of
the company ...
What
would you
tell him?

22. Candidates$in$a$structured$process$

23. Evaluate$competenybbased$

24. The$So$What?$

25. Of$successful$candidates$in$AC$
would$have$been$missed$
without$videointerviewing$

26. A$closer$look$at$
personnel$
diagnos@cs$b$$
Evalua@on$

28. GENDER FAIRNESS
Variable
1 CV Score
2 AVI Score
3 Invitation to AC
4 Success in AC
5 Gender
1
2
3
4
,33**
,45**
0,28
0,14
,67**
0,26
0,02
n.v.
-0,08
5
0,01
N=123
! competency-based
! fair

29. Employer$Branding$
“(...) You should definitely go further with that way
of getting to know your applicants. (...) you have
a special innovative approach in my mind.“
Candidate‘s feedback after video interview$$
Positive
feedback
1 critical
feedback
Improved
image

30. If$you$seek$the$
right%talent$
You$have$to$
use$the$$
right%tool...$

31. Will$there$
s@ll$
be$
interviews$
in$2020?$

32. Definitely.$

33. But$
They$will$work$
completely$
different.$

34. Sara%%
Lindemann%
Stephan%%
Grabmeier%
Head$of$Business$&$
Client$Development$
@viasto$
Innova@on$Evangelist$
&$Business$Angel$
@viasto$
%
$
$
$
$
Stephan.Grabmeier@innova@on Sara.Lindemann@viasto.com$
bevangelists.com$
$
$
$
$
Some%of%our%
clients...$