The document analyzes the cover design of the Kerrang! magazine featuring Paramore singer Hayley Williams. It summarizes the colors, fonts, photographic manipulation, and organizational elements used on the cover. It also discusses how the design and language used creates a direct mode of address to engage readers and share an identity with the indie music audience.

1. Student Copy

2. FREE – Live music downloads 1. 2. 3. 4. 5. 6. 7. 8. 9. 11. 12. 13. 14. Masthead Kicker Cover Line Secondary Lead Plug Graphic Feature Selling Line Banner Doesn’t Have one Feature Article Photo Anchorage Flash Menu Strip Bar Code Date Line 10. Headline Web-links? 15.

6. Direct mode of address can appear ‘ in yer face’ , serious, warm… Indirect mode of address can be mysterious, lively, sombre… Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music. Enigma – what are they getting up to now?

12. Crash Northern Soul Amp Glitz and Glam Unplugged Faction Xisco REM 1 2 3 4 5 6 7 8 Conventions Design Audience Magazines (move these around)