Overview of LinkedIn for job seekers. How and why to create a strong profile and how to take advantage of LinkedIn features to find a job.

1. Using LinkedIn to
Find a Job & More
Presenter
Coreen Tossona
www.linkedin.com/in/coreentossona

2. What You Will Learn Today
1. Why and how to create a strong LinkedIn profile
2. How to use LinkedIn in your job search
3. How to boost your chances of being found by
recruiters and others looking to hire

3. Why Listen to Me?
My experience with LinkedIn:
 As a social media/marketing consultant
 As a job seeker

4. Get started on

5. Create a Strong Profile
Your LinkedIn profile does 3 things:
1. Complements and reinforces your printed resume
2. Gives hiring personnel (and others) a quick impression
of you
3. Lures in job recruiters and potential work opportunities

6. Keywords to Success
The strength of your profile depends on how well you
help people find you.
1. Complete your profile—100%
 (Yes, this means add a photo too!)
2. Use keywords relevant to your profession
 This means terms others would use to search for you
3. Stay active within the LinkedIn site

7. Your Personal Profile
120 characters for your headline—use it!

8. Summary (& Specialties)
2,000 characters available

9. Experience
2,000 characters per job position

10. Volunteer Experience &
Causes
Why fill out this section? Because it says more about you & gives you
a chance for more keywords

11. Skills
Skills are now meshed with Endorsements
This is the edit page,
in which you can
select & remove skills

12. Recommendations vs.
Endorsements
 Recommendations say more about you & your work
 Also an opportunity for more relevant keywords

13. Recommendations vs.
Endorsements
 Endorsements can be gamed—not as meaningful

14. Jobs on

15. Jobs on LinkedIn:
Jobs Home Page

16. Jobs on LinkedIn:
Advanced Search

17. Jobs on LinkedIn:
Sidebar on Job Listing
 Important info on the
sidebar
Are you connected?
Yes? Take advantage!

18. Jobs on LinkedIn:
Sidebar on Job Listing
 “You’re Linked to M Company”

19. Jobs on LinkedIn:
Job Seeker Premium
 Is it worth it to upgrade?

20. Jobs Outside of LinkedIn
You can still use your connections to help

21. Jobs Outside of LinkedIn:
Advanced Search Results

22. Staying Active on

23. Staying Active on LinkedIn
The more active you are,
the higher these numbers
will go.

24. Staying Active:
Building Your Network
Inviting others to connect: Don’t just do it, do it right.
Send a personal, customized note.

25. Staying Active:
Status Updates
Keep it relevant, show expertise, share good info!

26. Staying Active:
Follow Companies
Add a
comment

27. Staying Active:
LinkedIn Groups
Stay active in groups—
but not too active!
• Be seen as an
expert, a leader, not
a pest or constant
self-promoter

28. Staying Active:
LinkedIn Today

29. Staying Active:
After You Land a Job
Networking, thought leadership, career
advancement
Build your network and more opportunities
can arise—both inside and out of your
company.

30. Questions?
Good luck with your search!
Help: http://help.linkedin.com/app/home/
http://blog.linkedin.com/
Contact info:
Coreen Tossona
www.linkedin.com/in/coreentossona
ctossona@gmail.com