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Integrate
Anything
Paul de Metter
Arlanet – Digital Engineers
Copernica Summit
2013
Integrate
Anything
Paul de Metter
Arlanet – Digital Engineers
Once upon a time…
the TYPEWRITER existed
Then the nerds took over
and DIGITIZED information
Sharing everything over the internet
for FREE
And even worse…
they made it SIMPLE
Do you still
know where
all data
comes from?
Do you still
know where
all data
goes to?
Because
your data
needs to be…
VIRTUA
L CLOU
D
SECURE
SIMPLE
BIG DATA
PRIVACY
UPTIME
REAL-TIME
How will we
centralize
our data?
(in Copernica)
NEWSLETTERS
MARKETING
COMMUNICATION
NEWSLETTERSNEWSLETTERS
MARKETING
Communication
needs data
and intelligence
Copernica
needs integration
and conversion
Now how can we
make this WORK?
What do our
our clients
tell us?
CLIENT INFO
PURCHASES
FEEDBACK
PREFERENCES
Now how does this
data LOOK LIKE?
Well… actually a lot
like THIS!
You just need to
ORDER and ORGANIZE
Most of us
have
complex
environments
With at least
a dozen
applications
Every
application
has its own
standard
But it could
integrate using
the same
message
Such as
XML
And even
better…
the same
receiver
Such as
Copernica
Let’s start
using
Copernica
INTEGRATION
S
WORKFLOW
VERIFIED E-MAILS
COPERNICA API
Now you
already have
tons of data
And can
improve data
using other
channels
Oops…
my website
has already
been built
We can build
a new one
for you!
We can build
a new one
for you!
You now
have
tons of data
as well
But it is
not linked
to your primary
processes
You’re doing
the work TWICE
Which can cost you
quite some ENERGY
And result in
a lot of …
Centralize
anything
Integrate
anything
And let
marketing
take over
Thank
YOU
Question
and ANSWER?

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Integrate Anything - English