2. • Teacher at The
Fashion Institute of
Technology
–Intro to Digital
Marketing
–Blogging for Business
–Intro to Social Media
–Social Media
Marketing
–Social Commerce
3. • Digital media expert
specializing in
consumer and
business marketing
strategy
–Digital marketing
–Strategy
development
–Comprehensive
online marketing
strategies
19. Trend Spotting Holiday 2014
• Travel site Kayak found the first week of December is
the best time to book domestic holiday travel, with
prices about 5 percent cheaper than surrounding
weeks. Late bookers could see prices jump by 36
percent over current rates
Stats provided from
Today
20. • The timing coincides
with
the holiday shopping
melee. Airlines, hotels
and booking sites
weren't shy about
promoting sales for
Black Friday or Cyber
Monday—and many of
those are still in effect,
along with new
batches of weekly and
seasonal offers.
Stats provided from
Today
21. • Inspiration based purchases are
becoming more prevalent
–Shopping and browsing starts much earlier
than buying, with nearly one-third of
holiday shoppers browsing in September
Stats provided from
Yahoo Insights