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Page 1
www.conversionista.se   2011-05-24
 Worked with Conversion
  since 2006
    – Under Conversionista brand
      since sedan 2010
 3 Employees
 E-commerce 1/3 of the
  projects
 The rest
   – B2B Lead generation
   – B2C Lead generation
   – Gaming
 Internationally acclaimed
  speaker and blogger




                                                     Page 2
                          www.conversionista.se   2011-05-24
3,72%


                            Page 3
 www.conversionista.se   2011-05-24
Scoll – No croll?                     Call to action?



Images?



     Buttons?                                    Size?
                            Colour(s)?


                                                              Page 4
                 www.conversionista.se                     2011-05-24
Page 5

2011-05-24
Page 6
www.conversionista.se   2011-05-24
Page 8

2011-05-24
Page 9
www.conversionista.se   2011-05-24

                      
    
    




                                   Page 10
    www.conversionista.se       2011-05-24
Competition?
      Personas?



                                                    Motivators?



  Where did the
                                             Fears & doubts?
visitor come from?


                                                               Page 11
                     www.conversionista.se                 2011-05-24
Page 12
www.conversionista.se   2011-05-24
Page 13
www.conversionista.se   2011-05-24
Tools




                                   Page 14
        www.conversionista.se   2011-05-24

                           
                        
                        




                                   Page 15
www.conversionista.se           2011-05-24
Page 16

2011-05-24
Bounce rate

   26,5%              77 007                    Unique visitors



                      56 639              Engaged visitors
   Add to cart rate

            5,5%                          Visits with
                       3 111             ”Add to cart”          Cart Abandonment
    View cart rate                                              rate
          75,7%                     Visits with
                       2 357       ”View cart”
                                                                88,9%
Conversion rate       GA funnel report                       Cart Completion rate
0,45%                     346     Purchases                  11,1%

                                                                              Page 17
                           www.conversionista.se                           2011-05-24
Page 18
www.conversionista.se   2011-05-24
Page 19
www.conversionista.se   2011-05-24
Page 20
www.conversionista.se   2011-05-24
We deliver hypothesis on a level that fits
the Client’s needs and organization:
   1. Written – as a report
   2. Conceptual layouts / Mockups/Wireframes
   3. Finalized grapical design ready for
      coding/implementations
   4. Coded implementeed pages ready for test




                                                   Page 21
                      www.conversionista.se     2011-05-24
We conduct testing on a level that fits the
Client’s needs and organization
   1.   Test design
   2.   Testing tool selection
   3.   Validate technical feasibility
   4.   Implement test in test tool
   5.   Deploy and follow up test
   6.   Report test results



                                                    Page 22
                         www.conversionista.se   2011-05-24
Page 23

2011-05-24
Page 24
www.conversionista.se   2011-05-24
Matkasse = klar fem i, inte fem över

                                                   + Färdiga recept
                                                         + nyttig mat
                                                          + spara tid
                                                      - släpa kassar
                                                  = Färdig matkasse


                                    När kan vi
                                                              Postnummer   Sök
                                    leverera till dig?

    Familjematkassen                         Sommarkasse

                   690 kr/st                                  690 kr/st
                                                                 Beställ
                      Beställ
                                                                Se menyn            Page 25
                            www.conversionista.se
         Nyttig och hälsosam mat             Specialkasse för sommaren.          2011-05-24
Matkasse = klar fem i, inte fem över

                                                    + Färdiga recept
                                                          + nyttig mat
                                                           + spara tid
                                                       - släpa kassar
                                                   = Färdig matkasse

    Nästa leverans till ditt område i Sollentuna                Onsdag
    Välj kasse & hitta leveranstid som passar dig                13/11

    Familjematkassen                          Sommarkasse

                    690 kr/st                                  690 kr/st
                                                                  Beställ
                       Beställ
                                                                 Se menyn      Page 26
                             www.conversionista.se
          Nyttig och hälsosam mat             Specialkasse för sommaren.    2011-05-24
Page 27
www.conversionista.se   2011-05-24
Page 28
www.conversionista.se   2011-05-24
Page 29

2011-05-24
Page 30

2011-05-24
Page 31

2011-05-24
 We want to ensure that the client can become a
  top-notch ”E-Business optimizer” for the long term.
 We support with:
   1.   Technology decisions
   2.   Organizational design
   3.   Training
   4.   Competence development



                                                           Page 32
                    www.conversionista.se               2011-05-24
 Overview of productified services




                                               Page 33
                    www.conversionista.se   2011-05-24

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Conversionista - Services overview

  • 2.  Worked with Conversion since 2006 – Under Conversionista brand since sedan 2010  3 Employees  E-commerce 1/3 of the projects  The rest – B2B Lead generation – B2C Lead generation – Gaming  Internationally acclaimed speaker and blogger Page 2 www.conversionista.se 2011-05-24
  • 3. 3,72% Page 3 www.conversionista.se 2011-05-24
  • 4. Scoll – No croll? Call to action? Images? Buttons? Size? Colour(s)? Page 4 www.conversionista.se 2011-05-24
  • 9.      Page 10 www.conversionista.se 2011-05-24
  • 10. Competition? Personas? Motivators? Where did the Fears & doubts? visitor come from? Page 11 www.conversionista.se 2011-05-24
  • 13. Tools Page 14 www.conversionista.se 2011-05-24
  • 14.     Page 15 www.conversionista.se 2011-05-24
  • 16. Bounce rate 26,5% 77 007 Unique visitors 56 639 Engaged visitors Add to cart rate 5,5% Visits with 3 111 ”Add to cart” Cart Abandonment View cart rate rate 75,7% Visits with 2 357 ”View cart” 88,9% Conversion rate GA funnel report Cart Completion rate 0,45% 346 Purchases 11,1% Page 17 www.conversionista.se 2011-05-24
  • 20. We deliver hypothesis on a level that fits the Client’s needs and organization: 1. Written – as a report 2. Conceptual layouts / Mockups/Wireframes 3. Finalized grapical design ready for coding/implementations 4. Coded implementeed pages ready for test Page 21 www.conversionista.se 2011-05-24
  • 21. We conduct testing on a level that fits the Client’s needs and organization 1. Test design 2. Testing tool selection 3. Validate technical feasibility 4. Implement test in test tool 5. Deploy and follow up test 6. Report test results Page 22 www.conversionista.se 2011-05-24
  • 24. Matkasse = klar fem i, inte fem över + Färdiga recept + nyttig mat + spara tid - släpa kassar = Färdig matkasse När kan vi Postnummer Sök leverera till dig? Familjematkassen Sommarkasse 690 kr/st 690 kr/st Beställ Beställ Se menyn Page 25 www.conversionista.se Nyttig och hälsosam mat Specialkasse för sommaren. 2011-05-24
  • 25. Matkasse = klar fem i, inte fem över + Färdiga recept + nyttig mat + spara tid - släpa kassar = Färdig matkasse Nästa leverans till ditt område i Sollentuna Onsdag Välj kasse & hitta leveranstid som passar dig 13/11 Familjematkassen Sommarkasse 690 kr/st 690 kr/st Beställ Beställ Se menyn Page 26 www.conversionista.se Nyttig och hälsosam mat Specialkasse för sommaren. 2011-05-24
  • 31.  We want to ensure that the client can become a top-notch ”E-Business optimizer” for the long term.  We support with: 1. Technology decisions 2. Organizational design 3. Training 4. Competence development Page 32 www.conversionista.se 2011-05-24
  • 32.  Overview of productified services Page 33 www.conversionista.se 2011-05-24