The document provides an overview of key insights from 2012 and their implications for 2013 in Brazil's digital marketplace based on comScore's analysis. It finds that media fragmentation is accelerating as consumers use multiple devices throughout the day. Major events in 2012 showed people switching platforms for content. Online video consumption in Brazil grew 18% in a year and is outpacing other markets. Social media captures the most time spent online in Brazil, driven largely by Facebook. Retail websites and online shopping are also increasing in the country.