ConsumerBell Pitchdeck (Feb. 2011)

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ConsumerBell

An old pitchdeck for consumerbell.com. Some names and notes had to be censored due to active NDAs. Released 7-29-13

Negócios Tecnologia

Problem

•  Recalls
are
common

•  Class
Ac9on
lawsuits
expensive

•  Consumer
Informa9on
hard
to
ﬁnd

ConsumerBell

Conﬁden9al

Market

•  On
avg
30,000
toys
are
recalled
each
week

•  30MM
car
seats
have
been
recalled
since

1991

•  80%
of
recalled
goods
are
consumed
or
on
the

road

ConsumerBell

Conﬁden9al

Why?

•  Consumers
hard
to
no9fy

•  Recall
processes
are
complicated

•  Recalls
take
too
long
to
ini9ate

ConsumerBell

Conﬁden9al

Solu9on

•  Make
it
easy
to
no9fy
consumers

•  Simplify
recall
process

•  Recall
9ps
will
be
reported
online
in
Mar
2010

ConsumerBell

Conﬁden9al

Who
Are
We?

Ellie
Cache*e,
CEO

ConsumerBell

Conﬁden9al

Stephanie
Haller,
CMO

XXXXXX,
Tech

Technical
project
manager,
consumer
web

writer
for
SocialTimes,
Over
$1MM
in
billed

project
work

Experience
in
PR,
content
and
web
design.

Original
team
member
and
blogger

CEO
XXX
experienced
programmer
and

technical
engineering
manager

Our
Guidance

Advisors

•  Brandon
Blevans,

experienced
aVorney

with
Class
Ac9ons
and

pro
corporate
law

•  Jody
Sherman,
CEO
of

Ecomon.

Experience

with
kids
products

online
and
parent

networks

Mentors

Duke
Chung,
Parature,
experience

working
with
Forbes
1000

corpora9ons
and
customer

support

Arte
MerriV,
formerly
with

Motally,
experience
with
mobile

analy9cs
and
early
stage
start-‐up

growth

Jesse
Engle,
CoTweet,
experience

building
online
social
media
tools

for
corpora9ons

ConsumerBell

Conﬁden9al

Recent
Trac9on

•  Made
Finalists
(15)
for
TheFunded’s
Founders

Showcase
(Jan.
11)

•  Featured
on
NBC
for
discovery
work
(Jan.11)

•  Presented
at
SFNewTech
(Jan.11)

Success
Stories

•  Logos
of
our
companies
with
good
stuﬀ
or

maybe
a
quote

ConsumerBell

Conﬁden9al

Go
To
Market

•  Launch
Consumer
Facing
Marketplace
2/15

•  Launch
Corporate
features
03/05

•  Ac9vate
Online
Redemp9on
Op9ons
03/15

ConsumerBell

Conﬁden9al

Business
Model

•  Per
transac9on
fee

•  Corporate
upgrades
(Premium
features)

•  Marke9ng
messaging

0

10

20

30

40

50

60

70

80

90

100

Q2
2011
Q3
2011
Q4
2011
Q1
2012

Marke9ng

Upgrades

Per
Trxn

More
Info?

@consumerbell

Ellie
@
consumerbell.com

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ConsumerBell Pitchdeck (Feb. 2011)

1. We Make Safety Easier

2. Problem •  Recalls are common •  Class Ac9on lawsuits expensive •  Consumer Informa9on hard to ﬁnd ConsumerBell Conﬁden9al

3. Market •  On avg 30,000 toys are recalled each week •  30MM car seats have been recalled since 1991 •  80% of recalled goods are consumed or on the road ConsumerBell Conﬁden9al

4. Why? •  Consumers hard to no9fy •  Recall processes are complicated •  Recalls take too long to ini9ate ConsumerBell Conﬁden9al

5. Solu9on •  Make it easy to no9fy consumers •  Simplify recall process •  Recall 9ps will be reported online in Mar 2010 ConsumerBell Conﬁden9al

6. Recalls Online

7. Create Oﬀers

8. Who Are We? Ellie Cache*e, CEO ConsumerBell Conﬁden9al Stephanie Haller, CMO XXXXXX, Tech Technical project manager, consumer web writer for SocialTimes, Over $1MM in billed project work Experience in PR, content and web design. Original team member and blogger CEO XXX experienced programmer and technical engineering manager

9. Our Guidance Advisors •  Brandon Blevans, experienced aVorney with Class Ac9ons and pro corporate law •  Jody Sherman, CEO of Ecomon. Experience with kids products online and parent networks Mentors Duke Chung, Parature, experience working with Forbes 1000 corpora9ons and customer support Arte MerriV, formerly with Motally, experience with mobile analy9cs and early stage start-‐up growth Jesse Engle, CoTweet, experience building online social media tools for corpora9ons ConsumerBell Conﬁden9al

10. Recent Trac9on •  Made Finalists (15) for TheFunded’s Founders Showcase (Jan. 11) •  Featured on NBC for discovery work (Jan.11) •  Presented at SFNewTech (Jan.11)

11. Success Stories •  Logos of our companies with good stuﬀ or maybe a quote ConsumerBell Conﬁden9al

12. Go To Market •  Launch Consumer Facing Marketplace 2/15 •  Launch Corporate features 03/05 •  Ac9vate Online Redemp9on Op9ons 03/15 ConsumerBell Conﬁden9al

13. Business Model •  Per transac9on fee •  Corporate upgrades (Premium features) •  Marke9ng messaging 0 10 20 30 40 50 60 70 80 90 100 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Marke9ng Upgrades Per Trxn

14. More Info? @consumerbell Ellie @ consumerbell.com

ConsumerBell Pitchdeck (Feb. 2011)

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