An infographic highlighting the world of B2C content marketing. Learn telling statistics about where content marketers are capitalizing and where they are slacking.

1. THE RAW FACTS
Content is a valuable asset for businesses but it must be used effectively. Well crafted
content will help increase your SEO, develop brand awareness, build your social
following and grow your business. Are you part of the 90% of businesses using content
marketing to engage your customers?
B2C Marketers
WHILE 60% Of Them
90%
ARE USING
PLAN ON INCREASING
CONTENT
CONTENT MARKETING
60%
MARKETING
Strategies
SPENDING
IN 2014
A LITTLE FISHY…
DO THEY HAVE A STRATEGY?
6 OUT OF 10
MARKETERS
OVER
DON’T THINK IT IS
60%
EFFECTIVE
DON’T
HMM…
HAVE A DOCUMENTED STRATEGY
88%
HOPE IS NOT LOST
USE SOCIAL
MEDIA
THE OTHER “STUFF”
BUT WHAT ABOUT
88%
% of B2C marketers
using these tools
THE OTHER
“STUFF”
72%
46%
40%
39%
72%
37%
31%
72% of B2C MARKETERS
White Branded Mobile Case Mobile Video
Study Content
paper Content App
ARE PRODUCING MORE
CONTENT THEN LAST YEAR
Social
Media
Social Media Use
% of B2B Markers Using Social
Accounts
100%
90%
THE RISE OF SOCIAL MEDIA
80%
80%
70%
60%
50%
PLENTY
88%
71%
55%
72%
53%
40%
OF ROOM FOR
Blogs
30%
IMPROVEMENT
20%
10%
Youtube
Facebook
Google+
Twitter
LinkedIn
Pinterest
1/4
OF
CONTENT MARKETERS
ARE UNSURE OF THEIR
CONTENT MARKETING BUDGET
CONTENT MARKETING DOESN’T HAVE TO BE EXPENSIVE, BUT
SHOULD NOT BE NEGLECTED. UNDERSTAND YOUR GOALS AND
DEVELOP A PLAN TO REACH THEM. BE SURE NOT TO IGNORE
IMPORTANT SOCIAL NETWORKS LIKE GOOGLE+ OR CONTENT
MARKETING TOOLS SUCH AS WHITEPAPERS IN YOUR
STRATEGIES.
DON’T GET
DISCOURAGED
IT TAKES TIME
BUILDING A BACKLOG OF CONTENT TAKES TIME. BUILDING A
SOCIAL FOLLOWING TAKES TIME. DEVELOPING AN IDENTITY FOR
YOUR BRAND TAKES TIME. IF YOU STICK WITH YOUR WELL
THOUGHT OUT STRATEGY YOU WILL SEE RESULTS… LIKE WE
SAID BEFORE: IT TAKES TIME.
Source: http://www.marketingprofs.com/charts/
2013/11873/2014-b2c-content-marketingbenchmarks-budgets-and-trends
www.wamenterprisesllc.com