Shoppers and especially moms love digital coupons. This deck outlines why marketers should integrate digital coupons into consumer touch points as well as it includes key insights and trends.

1. BARD Advertising, Inc.
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1
DIGITAL COUPONS DRIVE SALES,TRIAL,AND BRAND LOYALTY
Photo Credit: udemy.com

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2
WHO IS THE DIGITAL COUPON USER?
Source: convinceandconvert.com
Age Groups Using Coupons
15-17 18-25 26-30 31-40 41-60 60+
3%
23%
26%
20%
26%
2%
female
47% parents
35% adults without
children
26%

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3
WHY DIGITAL
COUPONS?

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REWARD CONSUMER ENGAGEMENT
of consumers
will share deals
via social media
platforms.
Photo Credit: sitomic.com
Source: convinceandconvert.com
28%

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5
DRIVE IN-STORE PRODUCT TRIAL AND LOYALTY
of consumers
will share an
email offer with
their friends.
Source: convinceandconvert.com
40%

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6
GENERATE BRAND AWARENESS

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BUILD A CONSUMER DATABASE
Photo Credit: dreamstime.com
Source: convinceandconvert.com

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GAIN CONSUMER INSIGHTS
-Source of traffic (email, Facebook, etc.)
-Geographical location
-Date of print
-Print redemption rate
-Demographics

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9
COUPON INSIGHTS
&TRENDS

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KEY CONSUMER INSIGHTS
-96% of shoppers have used a coupon in the
last 3 months.
-78% of moms follow brands on social media to
get coupons and promotions.
-38% of moms visit brand websites for coupons
and discounts.
-78.7% of consumers use coupons to prepare
their shopping lists.
Sources: Mediapost.com, Symphony IRI, NCH, RetailMeNot, Inmar

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PRINT AT HOME INSIGHTS
-Approximately 1.27 billion offers were printed
in 2013 with 145 million redemptions.
-The average redemption rate for campaigns
was 17%, with an average face value of $1.86.
-For food offers, the average redemption rate
was 21.6% with an average value of $1.21.
-For non-food offers, the average redemption
rate was 12.1% with an average value of $2.55.
Source: Inmar

12. BARD Advertising, Inc.
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SOCIAL COUPONS DRIVE REDEMPTION
-58% of Facebook users like a company to receive
discounts or promotions.
-94% of people follow brands onTwitter to receive
deals and offers.
-56.1% of mothers share coupons on social.
-47% of women & 33% of men use social media as the
primary source for coupons.
-90% of millennials share deals, 43% through social media
Sources: accessdevelopment.com, eMarketer, Compete, Technorati,
Valassis

13. BARD Advertising, Inc.
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13
MOST POPULAR COUPON SEARCHES
Source: convinceandconvert.com
Groceries
PersonalCare
Dining
Clothing
Entertainment
Pets
Electronics
HouseholdItems
Services
HomeImprovement
14%14%
17%
21%22%22%
25%
36%38%
53%

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14
DIGITAL ACTIVATION PLATFORM

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Deliver promotions across various platforms, reaching
consumers at multiple touch points
15

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Program Features
16

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To learn more about the CONNECT 1-1 Digital
Activation Platform contact:
Barb Stabno
President and Owner
952-345-6264
barb@bardadv.com
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