Marketing plan for our app called Fast Q. It's our MBA project for Marketing Management.
Includes product overview, market segmentation, research, competitor analysis, marketing strategy, business model, budgeting, backup plan.
10. App User
Market
Segment
Segment Base Youth Young Working Adults Senior Working Adults
Demographic 14 – 24
Students, Part-Timers
25 – 55
Self-employed, Full-Timers,
Professional
Above 55
Self-employed, Full-Timers,
Professional
Geographic Capital and Regional Cities
Social Cultural Kids, Studying, Tight
Schedules
Tight Schedules, Fresh Grads
Single, Couples, Married
Health Issues,
Single, Couples, Married
Psychographic Techno Savvy, Leisure, Fast
Moving
Fast-Moving, Convenient Comfort, Convenient
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12. Competitors General Comparison
Form Mobile Applications and
Computer Software
Mobile Applications, Software
and Hardware
Computer Software and
Hardware
Pricing Business From 999/Month* - From RM20,000*
Consumer Free or Optional Upgrade
for RM 4 to remove ADs
Free to Use Free to Use
Mobile Integration YES YES NO
Compatibility Universal Universal Standalone
Mobile Platform Windows Store, Google
Play Store and Apple
AppStore
Google Play Store and Apple
AppStore
-
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13. Competitors Feature Comparison
Mobile Booking YES YES NO
Time Estimation YES YES NO
Customer Feedback YES YES Limited
Cancelation YES YES NO
Branch Recommendation YES NO NO
Route Planning YES NO NO
Security Alert YES NO NO
Advertising Function YES NO NO
Productivity Function YES NO NO
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35. Basic Plan Premium Plan
RM 999
* Subscription fee per month
RM 1299
* Subscription fee per month
FREE
500
* Tickets
FREE
1500
* Tickets
Max Up
10cent
per ticket
Max Up
5cent
per ticket