You’re building great content, but can anyone find it? Search engines today are very interested in the relationships between entities that create, share and consume content. Learn some tips to make your stuff stand out in search and social media.
5. Google Saw the Web (More or Less) Like This*:
Website
(topic)
Website
(topic)
Content
(keyword 3)
Content
(keyword 1)
Product
(keyword 2)
Image
(keyword 1)
*Gross oversimplification.
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@ruthburr
Product
(keyword 3)
Image
(keyword 1)
6. Now it’s more like this*:
Content
Wrote
Employee
Also Wrote
Content
Website
Website
Business
Product
Thing
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@ruthburr
Location
Map
Social
Media
Friends
20. Author Markup: What You’ll Need
• A Google Plus Account
– With a clear picture of your face
NOT
• Some content that you created
– As yourself
– On a page by itself
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@ruthburr
21. The 3-Link Method
1.) Link with rel=“author” to your profile page
on-site:
<a href=http://moz.com/community/users/63”
rel=“author”>Rand Fishkin</a>
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22. The 3-Link Method
2.) Link with rel=“me” from your profile page
on-site to your Google+ profile:
<a
href=“https://plus.google.com/111294201325870406
922” rel=“me”>Rand Fishkin on Google+</a>
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@ruthburr
23. The 3-Link Method
3.) Add the site under “Contributor To” in your
Google+ Profile
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@ruthburr
24. The 2-Link Method
1. Add the site under “Contributor to:”
2. Link from your byline directly to your
Google+ profile using rel=“author”
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@ruthburr
25. Email Verification Method
1. Got an email address with the site’s
domain? Add a link to the email from your
byline.
2. Add the email address to your Google+
profile.
This is not something I would recommend doing if
you can do the other two.
Because really, how many email addresses do you have?
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@ruthburr
26. Final Tips
• Make sure your byline says “by (your
name)”
• First name + last name
• Make sure it doesn’t say “by” anywhere
else on the page (edited by, etc)
• Just because it works in the validator
doesn’t mean it will work in real life.
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@ruthburr