Ruth Burr Reedy is an SEO Manager with OPUBCO Digital Marketing Services, where she drives SEO and inbound marketing strategies. Formerly the Inbound Marketing Lead at Moz.com, she is well known and respected within the search engine marketing industry and contributes to Net Magazine, Search Engine Journal and The Moz Blog. Ruth has spoken at digital marketing events across the world including Pubcon Vegas and SMX Milan. Topic: Her talk "SEO musts for the non-SEO" will illuminate what you need to do to make sure your site is search engine friendly if you're not an SEO – a must if your website relies on search traffic, or if you'd like to grow the search traffic to your site. Watch her Confluence 2014 talk at ConfluenceConference.org.

1. SEO Musts for the Non-
SEO
Ruth Burr Reedy
Confluence 2014
@ruthburr

2. Vegetables by Rick Ligthelm on Flickr
@ruthburr

3. 11,944,000,000 Google searches
per month
93% of online experiences begin
with a search engine
64% of web traffic comes
from organic search
Source: Digital Marketing Ramblings
@ruthburr

4. 33%
18%
11%
8%
6%
Source: Search Engine Watch
@ruthburr

5. Do You:
@ruthburr

6. Have a website?
@ruthburr

7. …that you want people to
come to?
@ruthburr

8. ..and give you money,
share/comment/follow
your content, or view and
click on ads?
@ruthburr

9. This is Not What We’re
Doing Here.
Baseball Field, Sprague, Washington by Curtis Cronn on Flickr
@ruthburr

10. You Need SEO.
@ruthburr

11. But…
SPAM by AJ Cann on Flickr @ruthburr

12. It’s Called Marketing.
“Marketing is the process of
communicating the value of a product
or service to customers, for the
purpose of selling that product or
service.”
That’s from Wikipedia, y’all.
@ruthburr

13. Busy by Stefan on Flickr
@ruthburr

14. Jar Full o’Pennies by Jeffrey on Flickr
@ruthburr

15. If You’re Not Confused by Brian Talbot on Flickr
@ruthburr

16. @ruthburr

17. Let’s Get Started.
@ruthburr

18. If You Do Nothing Else…
@ruthburr

19. How People Search
$
@ruthburr

20. …party animals @ruthburr by James Vaughan on Flickr

21. Condemned @ruthburr Houses by LHOON on Flickr

22. A Website Should Be:
@ruthburr

23. Fast
http://tools.pingdom.com/fpt
@ruthburr

24. Responsive
Mobile Searches
with Local Intent
50%
Result in a
Purchase
61%
Source: Zero Gravity Marketing
@ruthburr

25. Well-Built
http://bit.ly/1fjdAVD
@ruthburr

26. Easy to Navigate
@ruthburr

27. @ruthburr

28. @ruthburr

29. @ruthburr

30. “CashmereSweaters.com: Your
cashmere sweaters source for
online.” NO.
cashmere sweaters, cashmere sweater
accessories, buy cashmere sweaters
@ruthburr

31. “Chocolate cupcakes”
9900 monthly searches
“Mini cocoa cakes”
<10 monthly searches
@ruthburr

32. Google Keyword Planner
https://adwords.google.com/KeywordPlanner
@ruthburr

33. Title tag: ~60
characters including
spaces
Description tag: ~150
characters including
spaces
@ruthburr

34. Description tag!
@ruthburr

35. Use Your Keywords
online.” NO.
“Chocolatecupcakes.com: Your
chocolate cupcakes source for
chocolate cupcakes, chocolate
cupcake, chocolate cupcake recipes
@ruthburr

36. @ruthburr Panda by George Yu on Flickr

37. Robot Spaceman Party Invitation by Nancy Dorsmer on Flickr
@ruthburr

38. Why Links Are Important
@ruthburr

39. Quantity
@ruthburr

40. Diversity
@ruthburr

41. Authority
@ruthburr

42. DON’T BE SHADY.
@ruthburr

43. Who Are Your Friends?
@ruthburr

44. The 15-Minute Social
Strategy
Replying Sharing
Talking
@ruthburr

45. Track Backlinks
@ruthburr majesticseo.com

46. Track Everything
@ruthburr

47. Some More Useful Tools
• http://www.google.com/analytics
• http://moz.com/products/pro
• http://raventools.com
• http://majesticseo.com
• http://semrush.com
• http://simplymeasured.com
@ruthburr

48. Questions?
@ruthburr