Yenni Vance's Confluence 2014 talk, "Does Your Social Media Measure Up?" will outline the core metrics for tracking the success of a social media campaign, what they mean, how to track them, and how to use that data to create more engaging and successful social media presence. Yenni Vance is the Director of Digital Communications and Social Media for Global Gaming Solutions, Chickasaw Nation's entertainment arm. She began her career at Telesat, Colombia's largest Internet provider, before moving to the United States in 2002 and founding GotSaga.com, a travel site which was the first website on the Internet to offer a multilingual chat feature. Yenni's success at the helm of Remington Park's social media team led to her invitation to speak at the Global Symposium on Racing & Gaming in 2012. Watch her Confluence 2014 talk at ConfluenceConference.org.

1. Does Your
Social Media
Measure Up?
@TechnologyBOOM

2. #YUMMY
#DELICIOUS

3. AWWW
puppy
love! 

4. This is a #socialeconomy and we are its
exchange, Our actions or inactions are
our currency.

5. Right now, there
are more people
on Facebook
than there were
on the planet two
hundred years
ago.
By the end of
2015, there will
be more mobile
devices on Earth
than people.
Occupy Movement…

6. Generation C: The Connected
Customer
The Generation C is not a demographic.
It’s everyone connected to your brand 24/7
Customers and Marketers
PEOPLE TO PEOPLE

7. Generation C: The Connected
Customer
Brands are now people and
People are now brands.
Armed with new
methods of gathering
information and
interacting with
retailers, consumers
are becoming
increasingly
informed, empowered
and demanding.

8. “Your Brand is What People
Say About You When You’re
Not in the Room”
Jeff Bezos

9. 5 Critical Steps to Become a
Connected Marketer
And Create Successful Digital
Campaigns
1- Collect
2- Analyze
3- Decide
4- Deliver
5- Manage
= Successful Digital
Campaign
= + ROI
Without Strategy, TThheerree iiss nnoo RROOII

10. learn
inspire
I want to ______________ something
transform
sale
change

12. How to
Maximize Your Campaigns
and Marketing Results?

13. INTEGRATION
From STRANGERS to CUSTOMERS
to FANS

14. The Recipe for Becoming a
Connected Marketer

15. ROR (Return on
Relationships)
If you want to continue to reach your market in this
social media age, the marketing focus needs to be on
building relationships, and metrics need to expand
beyond ROI (Return on Investment) to include ROR:
Return on Relationship. Listen
Make it be about THEM
Ask “How Can I Serve YOU?”
Aim for Ongoing Engagement
P e r s o n a l i z a t i o n !
Know the People in Your Audience
http://www.tedrubin.com/return-on-relationship-the-new-measure-of-success/

16. “People will forget what you said,
people will forget what you did, but
people will never forget how you
made them feel.”
Maya Angelou

17. You are more than a strategist…..
You are a conductor who will
orchestrate change.
If you can STOP, LISTEN. LEARN and ENGAGE
not only you will see and increase on
ROI (return on Investment) but also a
ROR (Return on Relationships) which
means a new generation of fans and
advocates.