April issue of CII's monthly newsletter on Media and Entertainment sector. CII welcomes Sudhanshu Vats, Group CEO, Viacom 18 Media Pvt Ltd as Chairman of CII National M&E Committee for the year 2014-15. Under his chairmanship, CII will work with all M&E stakeholders to unleash the true potential of this sector. Accelerating Growth and Creating Employment is the theme for CII in 2014-15. The Indian M&E sector has huge room for growth and can create 10 million jobs without much spending from public infrastructure. The CII Big Picture Summit 2014 (September 19-20, New Delhi) will capture monetization strategies in M&E for the present and where it is heading. It will bring top minds to deliberate monetization strategies that would help us towards $100 billion M&E sector by 2020. The M&E industry is undergoing an extremely fast and impressive change in the last few years in terms of content technologies, delivery channels, access devices, digital consumer behavior, revenue models, marketing techniques, advertising paradigms, rights management, cross-sector competition, market fragmentation and revenue redistribution, talents and skills...

1. 1
Newsletter from the CII Media & Entertainment Division
CII Theme: Accelerating
Growth, Employment
CII welcomes Sudhanshu Vats, Group
CEO, Viacom 18 Media Pvt Ltd as Chair-
man of CII National M&E Committee
for the year 2014-15. Under his chair-
manship, CII will work with all M&E
stakeholders to unleash the true poten-
tial of this sector. Accelerating Growth
and Creating Employment is the theme
for CII in 2014-15. The Indian M&E sec-
tor has huge room for growth and can
create 10 million jobs without much
spending from public infrastructure.
The CII Big Picture Summit 2014 (Sep-
tember 19-20, New Delhi) will capture
monetization strategies in M&E for the
present and where it is heading. It will
bring top minds to deliberate monetiza-
tion strategies that would help us to-
wards $100 billion M&E sector by 2020.
The M&E industry is undergoing an
extremely fast and impressive change
in the last few years in terms of content
technologies, delivery channels, access
devices, digital consumer behavior,
revenue models, marketing techniques,
advertising paradigms, rights manage-
ment, cross-sector competition, market
fragmentation and revenue redistribu-
tion, talents and skills.
In such a context, experts believe that
M&E companies cannot afford to “wait
and see”, they are having to adapt rap-
idly to the realities of the digital age in
order to capitalize on new opportunities
to drive growth and high performance.
Companies have to reshape themselves
to survive and compete with new, and
aggressive players.
CII will also be at the Cannes Film Mar-
ket next month and focus will be on B2B
Meetings. Send your views to our M&E
division head amita.sarkar@cii.in
POLICY NOTES
Chandrajit Banerjee
Director General, CII
CII @ CANNES FILM MARKET
The Confederation of Indian Industry
(CII) has been coordinating the India
participation at the Cannes Film Market
for over a decade, positioning the Indian
Entertainment industry on the global land-
scape. Apart from promoting select Indian
states as ideal shooting locales globally, the
CII Booth at Palais area would also be co-
ordinating B2B meetings between Indian
and international stakeholders.
India’s participation at Cannes is aimed at
not only promoting the Indian film indus-
try, but also enhancing Trade & Investment
for this sector and building ‘Brand India’
at Cannes. CII will facilitate one-to-one
B2B meetings, display brochures at the
booth and poster space for companies.
CII’s B2B Stand at the Cannes Film Market
2014, Palais will have participation from
Indian showbiz companies and various
tourism boards.
For B2B meetings email: kavita.saini@cii.in
VisitCIIBoothatPalais,Cannes
CII’s B2B Stand at the Cannes Film Market 2014, Palais will have
participation from Indian showbiz companies and various tourism boards
Created by Herve Chigioni and his graphic designer Gilles Frappier, the poster for the 67thCannes
Festival is taken from a frame of Federico Fellini’s “8 ½, capturing the film’s lead, Marcello Mastroianni
Sudhanshu Vats, Chairman, CII National
M&E Committee 2014-15
Sudhanshu Vats , Group CEO, Viacom18 Media Pvt. Ltd is the
Chairman, CII National Media and Entertainment Committee
(2014-15). He is responsible for all their brands/businesses com-
prising Colors, MTV, Nick, Sonic, Nick Junior, Vh1, Comedy Cen-
tral and Viacom18 Motion pictures. A Hindustan Unilever veteran
Sudhanshu Vats has spent about 20 years with Unilever in differ-
ent assignments. A Management Graduate from IIM-A (1989-91), he
joined Hindustan Unilever (erstwhile Hindustan Lever Limited) as
a Management Trainee and has since worked with them in various Sales & Marketing
and General Management roles across different categories (Home & Personal Care and
Foods) and in all the four geographies in the country.
Sudhanshu Vats
Group CEO,
Viacom 18 Media Pvt Ltd
Newsletter from the CII Media & Entertainment Divisionapril 2014

2. 2 Newsletter from the CII Media & Entertainment Division 3
Newsletter from the CII Media & Entertainment Division
CII at Cannes
CII has been spearheading India at Cannes from 2001. At the CII Stand at
Palais, Tourism Boards of India will highlight India’s treasured locations to
attract global filmmakers and producers. Tourism Corporation of Gujarat
Ltd will be at Cannes Film Market 2014. Five Indian States -- Maharashtra,
Gujarat, Delhi, Madhya Pradesh and West Bengal were part of the CII booth
during Cannes Film Market 2013. With 28 States, 67 languages, 850 million
people under the age of 35, five hundred TV channels, three billion cinema
ticket sales and no major restrictions, India offers immense opportunity for
filmmakers not only to shoot in India, but simultaneously work on an Indian
version of the film that will give business access in India. And, there are no
restrictions to dub and release the film in as many as five languages.
CII National Conference and Annual Session 2014
Media’s Job is not Activism.
It is to be Active: Shekhar Gupta
What is good journalism, what is bad journalism? What is the difference
between activist journalism and supari journalism? How capable media
when it comes to being responsible?
J
ournalism is a profession of patience,
of scrutiny to arrive at the truth,
not activism, said Shekhar Gupta,
Editor-in-Chief, The Indian Express and
the Express Group of Publications. He said
this at the session on ‘Can Activist Media be
Responsible?’ at the CII National Confer-
ence and Annual Session 2014 in New
Delhi. Citing some examples, he said activ-
ist media is irresponsible media, which
must be avoided. The stress should be on
being ‘active’ to get to the bottom of the
story, verify it and then put it out for public
consumption.
Aroon Purie, Founding Chairman and
Editor-in-Chief, The India Today Group said
there is ‘good’ journalism and ‘bad’ jour-
nalism and that journalists should not wor-
ry about the consequences of their stories
– if it leads to some positive consequence or
activism, that should be a by-product, but
“not the agenda.” Activism, he emphasized,
should be completely separated from media.
Adding a spin to the discussion, Rajdeep
Sardesai, Editor-in-Chief, IBN News
Network, added that there is a difference
between ‘activist’ journalism and ‘supari’
journalism, which is an agenda-driven from
of journalism designed to go for the ‘kill’.
He said while he had no issues with ‘activ-
ist’ journalism, ‘supari’ journalism was
totally unacceptable to him.
While the lively discussion on the defini-
tion of ‘activist’ journalism continued,
Jawahar Sircar, CEO, Prasar Bharti said
that what one needed to establish was how
‘capable’ media was of being ‘responsible’
given the various pulls and pressures that
it was subjected to. Its degree of capability
would determine to a large extent the de-
gree of ‘responsibility’ that it could display.
Speaking on the pulls and pressures that
media houses are subjected to, the panelists
spoke of the changing face of media own-
ers, where several people or organizations
with deep pockets often entered the media
business to acquire ‘voice’ and ‘clout’, and
push their own agenda. In such cases, the
definition of ‘responsibility’ became am-
biguous. However, Aroon Purie felt that, by
and large, mainstream media (as opposed
to that owned by fly-by-night operators) was
‘responsible’ as was often seen in examples
such as the coverage of sensitive issues like
sectarian violence where names of commu-
nities are not mentioned.
However, they all agreed that there was a
pressing need to focus on the quality of
journalism and journalists and mentor and
groom young journalists to practice the pro-
fession as it was meant to be, with a focus
on verifying the truth, even in the current
scenario of stiff competition and the rush
to be the first out with the news.
The panelists were of the opinion that edito-
rial interventions and the role of the editor
acquired greater importance in today’s world
of social media and citizen journalists, where
unverified news sometimes fanned rumours,
often with disastrous consequences.
Striking a positive note at the end of the ses-
sion, Rajdeep Sardesai said while the need
of the hour is better quality media and the
challenge is how to build it, he remains opti-
mistic about the media and the role it plays.
The CII National Conference session was
moderated by Uday Shankar, CEO,
Star India.
Shekhar Gupta Aroon Purie Jawahar Sircar Rajdeep Sardesai

3. 4 Newsletter from the CII Media & Entertainment Division 5
Newsletter from the CII Media & Entertainment Division
Up 35% from last year, 850
documentaries are present at the
Marché, including 643 completed
titles. 323 are available in the digital
video library of the Doc Corner.
Documentaries
Do your homework prior to arriving
and know: which distributors and
sales agents are most likely to be
interested in your project/s; what
material they will want/need to assess
your project; what it is you want,
whether it is development funding or
a distribution commitment.
Even seasoned visitors had to
prepare for Cannes. No one ventures
into Cannes without a product.
People also work ahead for future
projects. Whilst it is possible to
discuss pre-sales at Cannes, the very
fragmentation of the market and the
demands on distributors’ time can
make this difficult to achieve. First-
time producers are encouraged to
discuss their expectations with peers
or do homework on the market.
Preparing for Cannes
5,364 films were represented at Cannes
last year. 3,340 are presented for the first
time at a market.
From these titles, 886 films have
screenings, including 669 of which
premiered in Cannes, reaching a total of
1,341 screenings.
films
1076 companies were exhibiting in 397
booths. Most of them were having their
booth in the Palais, the Riviera and the
Village International (297 booths hosting
968 companies including sub-exhibitors).
108 companies were having offices in
the Majestic, the Carlton and apartments
along the Croisette.
Exhibitors
“The Film Market” or simply, the
“Cannes Market”, is the largest event
of its type in the world. As the name
suggests, it’s the nuts and bolts end
of the festival in which the movie
industry gets together to do business:
primarily the buying and selling of
films.
Cannes Film Market
CANNES 2014
Presence from Asia continues to rise,
with a boost in attendance from India
(+17% or a total of 150 participants)
and Japan (+10% or 320 participants).
Participation from Malaysia is also
escalating (+40%). Meanwhile, China
remains stable with 340 attendees.
asia rising
2014 is a special year
for India at Cannes Film
Festival. Nicole Kidman
starrer GRACE OF
MONACO, helmed by the
French director Olivier
Dahan will be the first
ever international film by
an Indian studio (YRF
Entertainment) to open
the Festival de Cannes on
May 14, 2014. Produced
by Pierre-Ange Le Pogam,
Uday Chopra and Arash
Amel, who also wrote the
screenplay.
festival opener
Over the last five years, Cannes
officials have noticed global rise
of participants especially for the
following territories: USA (+25%),
France (+25%), Canada (+26%),
Central and South America (+43%),
Middle East and Central Asia (+46%),
Africa (+82%).
emerging trend
The Marché du
Film 2013 had an
increase of 3%
with more that
11, 700
participants
(including 1918
buyers)
The number of
participants from
the US has also
multiplied, with a
growth of 7%
(2000 participants)
One of the most
spectacular
increase comes
from Africa, with a
growth of 29% and
a strong presence
from South Africa,
Tunisia and Egypt
108 countries
participated in 2013.
The new countries
added to Cannes
market include:
Albania, Bolivia,
Costa Rica, Ethiopia,
French Guiana, Ivory
Coast and Sri Lanka

4. Newsletter from the CII Media & Entertainment Division Newsletter from the CII Media & Entertainment Division
September 19-20 2014
NewDelhi
• We welcome business delegation from all over the world
• Meet top India M&E leaders
• Focused B2B meetings
• Facilitate studio visits across India
• Meet M&E offshore companies
• Meet with Indian buyers
• Meet with DTH, VOD and digital platform providers
Get in touch
Kavita Saini
Ph: +91-11 - 45771016
Email: kavita.saini@cii.in
Website: www.ciibigpicture.com
We can take Indian M&E
sector to $100 billion
Monetization Strategies in Media will be Our Focus at India – The Big Picture Summit 2014

5. 8 Newsletter from the CII Media & Entertainment Division
BY THE NUMBERS
Facebook has crossed 100 million users in
India, largest after US. India is expected
later this year to overtake the US as the
country with the most Facebook users,
with the figure forecast to pass 150 million
users. Facebook, currently has more than
1.23 billion users globally.
Gujarat has a lot to Offer to Filmmakers
Gujarat has a diverse portfolio of landscapes, from hills of Saputara, to White desert in
Kutch, from the jungles of Gir to virgin beaches. Such landscapes, coupled with some
beautiful heritage structures, make Gujarat a unique destination for filmmakers, says
Vipul Mitra, Principal Secretary, Tourism, State Government of Gujarat
Globally, Gujarat is well-known for its
entrepreneurship and as an investment
destination. What are the attractions
for foreign filmmakers?
Gujarat offers beautiful landscapes of vari-
ous natures, it is interspersed with culture,
tradition and festivities. Gujarat has a
diverse portfolio of landscapes, from hills
of Saputara, to White desert in Kutch, from
the jungles of Gir to virgin beaches. Such
landscapes, coupled with some beautiful
heritage structures, make Gujarat a unique
destination for filmmakers. These locales
cater to every mood for every canvas. Also,
Gujarat is comparatively less expensive a
place than the leading film-making states in
the country. This would also give a financial
advantage to film-makers.
What is your focus at Cannes Film Festi-
val and Market this year?
Gujarat Tourism wants to showcase Gujarat
as a potential destination for film mak-
ing. Though we are relatively new, we are
confident that Gujarat can offer numerous
benefits for filmmakers. This is the message
that we want spread at Cannes this year.
Indian film icon Amitab Bachchan is
Gujarat’s brand ambassador. Do you see
film shooting on the rise in the state?
There has been a positive trend in the num-
ber of films being shot in Gujarat. Domestic
filmmakers are slowly beginning to realize
the strategic advantages of shooting in
Gujarat and the word is spreading. Quite a
few filmmakers have been in Gujarat hunt-
ing for locations and have got in touch with
us, and few movies like ‘Kai po Che’, ‘Saheb
Biwi aur Gangster’ etc have been shot in
Gujarat.
Can you list out some of the top film
locales attractions in the state?
We have not yet categorized any location as
such, as it is too early for us. However, every
tourist location in Gujarat is a potential
film locale. Be it the heritage structures, the
temples, desert, hills, sea coast or for wild-
life, there is a locale for every requirement.
When will the single window clearance
become operational?
Currently, Tourism Corporation of Gujarat
Ltd (TCGL) acts as a nodal point for produc-
ers. Though a single window clearance
system is not in place, TCGL acts as a
coordinator with the various stakeholders
and the producer, and try to smoothen the
procedures for them.
Do you have any sops on offer to foreign
film crews? Do they get concession in
staying in hotels?
Yes, we are planning to offer some sops to
foreign crew, and a comprehensive guide is
being worked out. As of now, we would offer
discounts at Tourism Corporation hotels,
and also coordinate with other hotels/re-
sorts for financial discounts.
(Pickle Magazine, May 2013)
Gujarat tourism at cii booth, cannes
Every tourist location in Gujarat
is a potential film locale. Be
it the heritage structures, the
temples, desert, hills, sea coast
or for wild-life, there is a locale
for every requirement