7. What is Crowdsourcing?
Crowdsourcing is …"
“Engaging distributed groups of people to complete microtasks or
generate information.”
– Jeff Howe
**J. Howe. Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. Crown
Business, 2008.
8. Crowdsourcing
Industry
by
Category
&
Subcategory
• Citizen Journalism
• Citizen Science
• Brand Engagement • Directories
• Customer • Film
Community Engagement • Expert-tasks • Forecasting &
Building • Employee Prediction
Cloud • Freelance
Engagement Labor Platforms • Health
• Fans & Followers • Micro-tasks • Help
Collective • Maps
Knowledge • Market Intelligence
• Opinion
• Polling
• Q&A
• Reference
• Advertising • Reviews
• Apparel • Social Production
• Art • Translation
• Audio/Video • Travel
• Branding
Collective • Consumer Goods
Creativity • Design
Crowdsourcing • Film
• Music & Music
Videos • Charity and Non
• Photography Profits
• Writing • Education
• Emergency
Response
• Environment
Civic • Global Issues
Engagement
• Government &
• Donations, Tools Politics
Philanthropy &
• Humanitarian
Crowdfunding Sponsorship • Design • Local Community
• Investing Open • Idea Generation
• Lending • Religion
Innovation • Optimization • Volunteering
• R&D
16. Enterprise Solution: Business Listing Verification
Business Goals/ Objectives
1. Verify and correct stale listings
2. Retain customer base
3. Increase market share
Results
CrowdFlower increase accuracy for:
• Business URL to 97%
• Address to 95%
• Phone to 99%
• Business Name to 97%
17. Enterprise Solution: Generate Content
You give us input data, we generate fresh content that matches your criteria."
Example content includes:
• Answers to user-generated questions
• Website summaries
• SEO texts Can I purcahse a
college degree? It is possible to purchase
a college degree online.
However, you cannot purchase
Common client criteria: a valid college degree that will
• Length be recognized by an employer.
(e.g., 100 - 1000 characters)
• Tone
(e.g., polite and
professional)
CONTENT
• Proper grammar, GENERATION
spelling, and punctuation
20. Daily FTE for CrowdFlower tasks: May 2010 – Nov 2010
Number of FTEs
6,000 • In October, CrowdFlower delivered work
equivalent to 1,208 FTEs outsourcing company
1,000
• In September, the company scaled-up from 174
FTEs to 5,863 FTEs in 5 days, seamlessly
500
delivering consistent high quality output
0
Daily FTE for CrowdFlower tasks: 8/28/2010 - 9/6/2010
Number of FTEs
Scaling up Scaling down
5,689 FTEs in 5 days 5,685 FTEs in 4 days
5,863
332 511 901 365 339 565
174 224 178
28-Aug 29-Aug 30-Aug 31-Aug 1- 2- 3- 4- 5- 6-
Sep Sep Sep Sep Sep Sep
22. Accuracy Through Peer Review
1 worker writes content to match your
business rules
Verified content! Multiple workers verify the content
Worker is allowed to keep working. We keep them on track with CrowdFilter
technology.