Presentation made by Ilyssa Levins at NYU on October 5, 2011 to the Master's Program class of "Public Relations Specialties," taught by PR veteran Saralie Slonsky. In the 35 slides included here, Ilyssa describes her career path and the industry itself. She founded her company, Center for Communication Compliance, in 2008 which offers pharmaceutical and medical device companies training and certifications in regulatory compliance. www.communicationcompliance.com For more information and specific PR case histories, contact Ilyssa at ilevins@communicationcompliance.com Class Description: http://www.scps.nyu.edu/course-detail/PRCC1-GC2220/20113/public-relations-specialties

1. Why Pursue A Career in Healthcare PR? Ilyssa Levins, President and Founder Center for Communication Compliance 212.361.9868

3. Our Focus Today

13. The Tactics Professional Association Newsletters “ Hometown” Local Media Advocacy “ Grapevine” Medical Meeting Events Awards Magazine Supplement Pharmacy Events/Education Consumer Media Push (health, lifestyle, business) Consumer Association Newsletters Professional Journal Media Relations News-making Issue

14. Leverage the Power of Advocacy Relationship Audit Lend a Hand Before Asking Advocates for Help Recommendations for Partnerships Shared Agenda Define brand messages in positive terms Diffuse impact of dissenting voices Neutralize negative situations Communicate to additional allies White Papers Hearings Letters Events Articles Clinical Trials

15. Many Stakeholders Healthcare Professionals Physician Nurse Behaviorial Psychologists Pharmacist Payer

16. Many Stakeholders Clients Marketing Managed Care Market Research Communications Clinical and R&D

23. FDA More than just drug approval

26. OIG The new big stick

29. PhRMA Drives industry self-regulation

31. AMA Professional standards for physicians

32. ACCME Protects integrity of Continuing Medical Education

33. AdvaMed Drives self-regulation in the medical technology and device industry