Rio Tinto's Social Media Strategy
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Rio Tinto is a global mining company with over 102,000 employees in more than 50 countries. It has net earnings of US$6.3 billion in 2009 and a market capitalization of £57 billion as of April 2010, larger than several major UK retailers combined. The document discusses Rio Tinto's investor relations and use of social media platforms like Facebook, YouTube, and blogs to communicate with investors and manage its reputation.
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Rio Tinto's Social Media Strategy
- 2. +13o years US$6.3bn net earnings 2009 102,000 people in over 50 countries aluminium, copper, diamonds, coal, iron ore, uranium, gold and industrial minerals (borates, titanium dioxide, salt, talc, zircon). Dual listed company (UK and Australia) Market cap £57bn 23 April 2010 (larger than Tesco, Sainsbury, M&S and Morrisons put together) Riotinto.com #5 in FT/Bowen Craggs global effectiveness rankings
- 3. Investor news and disclosure Reputation and issue management License to operate Own your conversation
- 4. Cost Reach/Effectiveness - + - + Corporate website YouTube Twitter Microsites Facebook Myspace/Bebo Email broadcast Blogging Streaming video broadcast
- 12. 29% of Facebook users are aged 35-54 Source: Q4 Whitepaper: The Current State of Social Media and Investor Relations - March 2010 Growth of 992% a year for users aged 55+