Social media guidelines are there to prevent crises, and to ensure that in the outcome of a crisis an organisation is able to respond, clearly and comprehensively.
Three of the best sets of social media guidelines go in front of the Guidelines X-Factor judges.
It's time to face the music.
Reputation in Oil, Gas and Mining 2014: Communicating on corporate ethics
Social Media Guidelines X-Factor, panel discussion at Social Media in a Corporate Context
1. The Social Media Guidelines
X-Factor
Stuart Bruce
Independent Communications Consultant and Trainer
Andrew Thomas
Publisher, Communicate Magazine
Rebecca Pain
The Blueballroom
5. KEY PRINCIPLES
• Empowering and enabling
• Helpful
• Opportunities and risks
• Professional and personal
6. WHO HAS GOOD GUIDELINES?
• Lots of technology companies:
– Sun, Microsoft etc... But what about Apple?
• Some government/public sector:
– US Army and Navy, UK Civil Service
– Department of Justice, Victoria, Australia
• The media:
– BBC
• Others:
– KPMG
• http://m.youtube.com/#/watch?v=8iQLkt5CG8I&desktop_uri=%2Fwatch%3Fv%3D8iQLkt5CG8I
•
• http://m.youtube.com/#/watch?v=C7U-Qzn_FLo&desktop_uri=%2Fwatch%3Fv%3DC7U-Qzn_FLo
http://m.youtube.com/#/watch?index=2&list=UUoqEgi6_GNQ-
HjqLxvufWbg&feature=plcp&v=kfbV6FGix24&desktop_uri=%2Fwatch%3Fv%3DkfbV6FGix24%26list
%3DUUoqEgi6_GNQ-HjqLxvufWbg%26index%3D2%26feature%3Dplcp
• http://m.youtube.com/#/watch?v=gr34T2TIioo&desktop_uri=%2Fwatch%3Fv%3Dgr34T2TIioo
7. MY PERSONAL OPINION?
• “All tweets are in a personal capacity”
• “The views are expressed here are mine and
don’t reflect the views of my employer”
8. NEED FOR MULTIPLE GUIDES
• Core principles for everyone
• Help and support for everyone
• Guidelines for ‘official’ spokespeople
9. OFFICIAL SPOKESPEOPLE
“If you can trust your CEO or a director to do a
journalist interview or even a live broadcast
interview, why can’t you trust them on
Twitter?”
Betony Taylor, Global Media Relations Manager
Social Media, Digital Innovation & Brand
HSBC plc