Transform conference 2010 - Fiona Atighi presentation

1. september 2010
Project 1 Logo
Fiona Atighi

2. september 20102
Coat of arms
Government logo
Since 2007
Departments
Switzerland

3. september 20103
Germany
Government logo
since 1995
Departments
Coat of arms

4. september 20104
Government logo
since 1999
Departments
France
Coat of arms

5. september 20105
Italy
Government logo
since 2007
Departments
Coat of arms

6. september 20106
Belgium
Government logo
since 2007
Departments
Coat of arms

7. september 20107
United Kingdom
Government logo
Departments
Coat of arms

8. september 20108
Consistent
Coat of arms basis Government logo
Free form
Notconsistent
Switzerland
Germany
France
Australia
United Kingdom
Italy
Belgium
USA
Sweden
Spain
Austria
Holland 2007Holland 2010
South Africa
Canada

9. september 20109

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12. september 201012

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15. september 201015
Reasons why
• Improved government through better communications
Recognizable
New corporate story
And through lower costs

16. Kennismaken met Rijksbreed | 18 april 200816

17. september 201017

18. september 201018
Facts and Figures
• 150 organizations
• 160 countries
• 2.000 locations
• 120.000 civil servants
• 3 years
• 18 million euro’s

19. september 201019
How to make life easy
1 Logo = 1 Logo
• No big bang
• Minimum effort maximum visibility

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Lessons learned
• Be the change
• Respect the mourning process
• Fans only
• The threat of perfection
• Start letting go from the beginning

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Thank you for your attention!
Questions?