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Communicate magazine - Bruno Maag

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Communicate Magazine
Communicate Magazine

Transform conference 2010 - Bruno Maag of Dalton Maag

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“My sincere advice to any marketers who ever find themselves having a spirited argument with a colleague about the size of logo or correct use of font is to stop, locate the nearest window, and jump out of it. You have lost the branding plot and mistaken the peripheral and unimportant elements of identity for the real and very crucial strategic challenges of brand management.” Mark Ritson, Marketing Week, 14 October 2010
Pacific Place Hong Kong’s premium shopping mall.
Thank you Bruno Maag www.daltonmaag.com

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Communicate magazine - Bruno Maag

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  • 2. “My sincere advice to any marketers who ever find themselves having a spirited argument with a colleague about the size of logo or correct use of font is to stop, locate the nearest window, and jump out of it. You have lost the branding plot and mistaken the peripheral and unimportant elements of identity for the real and very crucial strategic challenges of brand management.” Mark Ritson, Marketing Week, 14 October 2010
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  • 19. Pacific Place Hong Kong’s premium shopping mall.
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