5. The 2020 Workplace
5
Dr. Karie Willyerd
VP & Chief Learning Officer,
SuccessFactors
The 2020 Workplace: How Innovative Companies Attract,
Develop, and Keep Tomorrow’s Employees Today
6. Forces Shaping the
Future of Work
6
Globalization
Demographics
BY 2020: global access to markets
and talent will reshape business
BY 2020: five generations will be
working side-by-side in organizations
BY 2020: the way we socialize will
transform the way we engage with
employees, customers, and partners
Social
7. 7
Financial Times:
Location of global
500 headquarters
Country 2005 2006 2007 2008 2009 2010
2005 to 2010
change
United States 219 197 184 169 181 139 -37%
Japan 43 60 49 39 49 71
UK 33 36 41 35 32 31
China 8 11 16 35 43 46 475%
Canada 22 22 23 24 27 11 -50%
France 28 30 32 31 23 39
Germany 19 19 20 22 20 37 95%
Australia 8 8 11 11 14 8
Spain 9 8 12 14 13 10
India 5 4 8 13 10 8 60%
Switzerland 12 11 12 12 10 15
Brazil 5 8 7 11 9 7 40%
Netherlands 9 8 10 8 8 13
Italy 12 11 8 7 7 11 -8%
Russia 4 8 8 13 6 6
GlobalizationGlobal War for Talent
36. Cisco’s Social Media
Survey of Millennials
• 2/3 will ask about social media during job interview
• 56% will not take a job from a company that bans social
media, or they will work around the ban
• 1/3 prioritize social media access and mobility device
freedom over salary
• 68% believe corporate devices should be used for social
media and personal use
• 50% would rather lose their wallet or purse than smart
phone
• 70% believe being in an office is unnecessary
36
http://www.cisco.com/en/US/netsol/ns1120/index.html
Social Web
37. E-mail Is So Yesterday!
37
The age they
go to
school/work
Social Web
41. McKinsey Study: Benefits from Internal
Use of Web 2.0 Technologies
41
Benefit % of Companies
Reporting
Average %
Improvement
Increasing speed of access to knowledge 77 30
Reducing communication costs 60 10
Increasing speed of access to internal experts 52 30
Decreasing travel costs 44 20
Increasing employee satisfaction 41 20
Reducing operational costs 40 10
Reducing time to market for products/services 29 20
Increasing number of successful innovations for new
products/services
28 20
Increasing revenue 18 15
“Web 2.0 adopters more likely to outperform.”
– McKinsey, December 2010
42. Huge Potential Productivity Gains
42
Benefit % of Companies
Reporting
Average %
Improvement
Increasing speed of access to knowledge 77 30
• Information doubling every 2 years; in some fields every 6
months (UC Berkeley)
• Knowledge workers spend 15-30% of their time looking for
information (IDC).
• 30% improvement = up to 9 percentage points of productivity
improvement for the workforce!
Increasing speed of access to knowledge 77 30
46. What Millennials Want From A Boss
1. Help me navigate my career path
2. Give me straight feedback
3. Mentor and coach me
4. Sponsor me for development programs
5. Accept flexible schedules
46
Meister & Willyerd, Harvard Business Review, May 2010
53. HR will take a
seat at the
board table –
next to the
CEO
54. What’s “Strategic” ?
$ ROI ?
CEO
IT out-sourcing to
save x M$
IT out-
OI ?
sourcing to
save x M$
T o
CRM system to
improve up-sell and
drive y M$ sales
ng to
CCCRM system to
improve up-sell and
drive y M$ sales
CR
Marketing
campaign to
drive
z M$ sales
MMMarketing
campaign to
drive
zz MMM$$$ ssaaallleeess
Career development
program to improve
staff retention
CCCareer developmennnttt
program to improve
staff retention
Operating profit, return on
capital employed, return
to shareholders, etc
OOperating profit, return onn
capital employed, return
to shareholders, etc
Op
57. The Conversation Just Changed
$ ROI ?
CEO
Career development
program will cost x and
improve sales by y M$
Career development
program will cost x and
improve sales by y M$
C
Operating profit, return on
capital employed, return
to shareholders, etc
OOperating profit, return onn
capital employed, return
to shareholders, etc
Op
58. The Biggest Opportunity to
Improve Business Performance
THE WORKFORCE MAKES UP 60-80%
OF YOUR OPERATING EXPENSES
“
“Are you making decisions about your people with the same
rigor, logic and confidence as your decisions about money,
customers, products and technology?
DR. BOUDREAU, USC CENTER FOR EFFECTIVE ORGANIZATIONS
4% 4%
-1%
-5%
Revenue per FTE Profit per FTE
(Aberdeen, “Intelligent Human Capital Management”, 2010)
(Y/Y % change)Using workforce analytics vs. not:
59. ”1/3 of the Google HR staff globally is hired specifically for their
analytical skills. They build an underlying quality into what we are
doing by constantly testing our ideas and practices. Analytics
measure the ROI for everything we do.”
Laszlo Bock, Chief HR Officer, Google
HR becomes Data Driven