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The Future of Software
Rasmus Aaen Madsen
Senior Director Product Marketing
SuccessFactors (an SAP Company)
Where will technologies be in ten years time?
Predictions for 2022
The Future of Software
3SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 3SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
Prediction Making is Risky Business
I think there is a world market for maybe five computers.”
- Thomas Watson, chairman of IBM, 1943
"640K ought to be enough for anybody.” - Bill Gates, 1981
"The Americans have need of the telephone, but we do not. We
have plenty of messenger boys.”
- Sir William Preece, chief engineer of the British Post Office, 1876.
”Next Christmas the iPod will be dead, finished, gone, kaput.”
- Sir Alan Sugar, 2005 (Founder, Amstrad)
"$100 million dollars is way too much to pay for Microsoft.”
- IBM, 1982
4SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 4SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 44
Safe Harbor:
None of what I
am going to tell
you is likely to
happen …
The 2020 Workplace
5
Dr. Karie Willyerd
VP & Chief Learning Officer,
SuccessFactors
The 2020 Workplace: How Innovative Companies Attract,
Develop, and Keep Tomorrow’s Employees Today
Forces Shaping the
Future of Work
6
Globalization
Demographics
BY 2020: global access to markets
and talent will reshape business
BY 2020: five generations will be
working side-by-side in organizations
BY 2020: the way we socialize will
transform the way we engage with
employees, customers, and partners
Social
7
Financial Times:
Location of global
500 headquarters
Country 2005 2006 2007 2008 2009 2010
2005 to 2010
change
United States 219 197 184 169 181 139 -37%
Japan 43 60 49 39 49 71
UK 33 36 41 35 32 31
China 8 11 16 35 43 46 475%
Canada 22 22 23 24 27 11 -50%
France 28 30 32 31 23 39
Germany 19 19 20 22 20 37 95%
Australia 8 8 11 11 14 8
Spain 9 8 12 14 13 10
India 5 4 8 13 10 8 60%
Switzerland 12 11 12 12 10 15
Brazil 5 8 7 11 9 7 40%
Netherlands 9 8 10 8 8 13
Italy 12 11 8 7 7 11 -8%
Russia 4 8 8 13 6 6
GlobalizationGlobal War for Talent
War for Talent
Attract, engage,
develop and
retain talent
8
0% 20% 40% 60%
Baby Boomers (< 1964)
Generation X (< 1976)
Millennials (< 1997)
Generation 2020 (1997 - ?)
Traditionalists (< 1946)
45%
0
8%
2005 US Labor Market DemographicsDeDeDeDemomomomogrgrgrgrapapapaphihihihiccccscscsiiccscscsDemographics
25%
23%
0% 20% 40% 60%
Baby Boomers (< 1964)
Generation X (< 1976)
Millennials (< 1997)
Generation 2020 (1997 - ?)
Traditionalists (< 1946)
2010 US Labor Market
0
4% -4%
22%
38%
-7%
36%
+11%
DemographicsDeDeDeDemomomomogrgrgrgrapapapaphihihihiccccscscsiiccscscsDemographics
0% 20% 40% 60%
Baby Boomers (< 1964)
Generation X (< 1976)
Millennials (< 1997)
Generation 2020 (1997 - ?)
Traditionalists (< 1946)
2020 US Labor Market
20%
22%
50%
1%
7%
DemographicsDeDeDeDemomomomogrgrgrgrapapapaphihihihiccccscscsiiccscscsDemographics
12
8 Billion Texts
Sent …
Every Day
13
25 Billion Tweets
700 Million on
Facebook
14
On Average, almost 400
Videos Watched …
A Month
15
16
17
18
19
20
Attract, Retain, Excite
Best New Talent
Tools they instantly
understand, embrace and
can be productive with
Two trends
that will
transform
software
23
How companies
buy, deploy and
manage
software
How end-users
consume
software
CLOUDUSER
EXPERIENCE
26
Readily available through devices
people use every day
Mobile NOT
a gimmick
30
Smartphones Not a Luxury for
Millennials!
Mobile Org
Mobile Insight
There’s an App for That!
34
A Collaboration
Revolution Will
Transform
Corporate Life
35
Cisco’s Social Media
Survey of Millennials
• 2/3 will ask about social media during job interview
• 56% will not take a job from a company that bans social
media, or they will work around the ban
• 1/3 prioritize social media access and mobility device
freedom over salary
• 68% believe corporate devices should be used for social
media and personal use
• 50% would rather lose their wallet or purse than smart
phone
• 70% believe being in an office is unnecessary
36
http://www.cisco.com/en/US/netsol/ns1120/index.html
Social Web
E-mail Is So Yesterday!
37
The age they
go to
school/work
Social Web
38SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
The “Share” Era
CustomersPartners
Suppliers Public relations
39SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
SuccessFactors JAM
40SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
Of course its mobile …
McKinsey Study: Benefits from Internal
Use of Web 2.0 Technologies
41
Benefit % of Companies
Reporting
Average %
Improvement
Increasing speed of access to knowledge 77 30
Reducing communication costs 60 10
Increasing speed of access to internal experts 52 30
Decreasing travel costs 44 20
Increasing employee satisfaction 41 20
Reducing operational costs 40 10
Reducing time to market for products/services 29 20
Increasing number of successful innovations for new
products/services
28 20
Increasing revenue 18 15
“Web 2.0 adopters more likely to outperform.”
– McKinsey, December 2010
Huge Potential Productivity Gains
42
Benefit % of Companies
Reporting
Average %
Improvement
Increasing speed of access to knowledge 77 30
• Information doubling every 2 years; in some fields every 6
months (UC Berkeley)
• Knowledge workers spend 15-30% of their time looking for
information (IDC).
• 30% improvement = up to 9 percentage points of productivity
improvement for the workforce!
Increasing speed of access to knowledge 77 30
43SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
Overhauling the
Economics of Learning
Learning delivery via ILT (live and online)
Average cost per learning hour created
Learning spend per employee
AvA
Learning budget as a % of Payroll
Source: ASTD, 2011 Study
Peer-to-Peer Learning
44
Social media
will change
the lives of
leaders
45
What Millennials Want From A Boss
1. Help me navigate my career path
2. Give me straight feedback
3. Mentor and coach me
4. Sponsor me for development programs
5. Accept flexible schedules
46
Meister & Willyerd, Harvard Business Review, May 2010
Millennials Want Mentoring
1. Group mentoring
2. Team-based learning
3. Reverse mentoring
4. Anonymous mentoring
5. Peer-to-peer mentoring
with micro feedback
47
Glassdoor.com
48
Social Web
You Are Being Rated Now!
49
Social Web
50
Everyone Will Have a Reputation Score …
starting with leaders
HR will take a
seat at the
board table –
next to the
CEO
What’s “Strategic” ?
$ ROI ?
CEO
IT out-sourcing to
save x M$
IT out-
OI ?
sourcing to
save x M$
T o
CRM system to
improve up-sell and
drive y M$ sales
ng to
CCCRM system to
improve up-sell and
drive y M$ sales
CR
Marketing
campaign to
drive
z M$ sales
MMMarketing
campaign to
drive
zz MMM$$$ ssaaallleeess
Career development
program to improve
staff retention
CCCareer developmennnttt
program to improve
staff retention
Operating profit, return on
capital employed, return
to shareholders, etc
OOperating profit, return onn
capital employed, return
to shareholders, etc
Op
55SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
Data = ticket to seat
at the board table
NEW HR LEADERS
win executive authority with credible data, business
cases, and ROI forecasts.
CFOS, CIOS AND SALES EXECS
have credibility with CEOs because their views and
decisions are based on data.
LEARN TO SPEAK THE
LANGUAGE OF BUSINESS
56SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.
Changing the conversation
HR leader stuck in time:
“This talent management program will attract and retain more high performing people!”
Visionary HR leader:
“Imagine the possibilities when you can tell your business leaders: Employees who took this
training course sold 30 percent more products than those who didn’t…or, improving engagement
scores by 10 percent in this location will reduce turnover by five percent, reducing costs by x..
DAVID CRUMLEY, VP HRIS & CONTINUOUS IMPROVEMENT
“
The Conversation Just Changed
$ ROI ?
CEO
Career development
program will cost x and
improve sales by y M$
Career development
program will cost x and
improve sales by y M$
C
Operating profit, return on
capital employed, return
to shareholders, etc
OOperating profit, return onn
capital employed, return
to shareholders, etc
Op
The Biggest Opportunity to
Improve Business Performance
THE WORKFORCE MAKES UP 60-80%
OF YOUR OPERATING EXPENSES
“
“Are you making decisions about your people with the same
rigor, logic and confidence as your decisions about money,
customers, products and technology?
DR. BOUDREAU, USC CENTER FOR EFFECTIVE ORGANIZATIONS
4% 4%
-1%
-5%
Revenue per FTE Profit per FTE
(Aberdeen, “Intelligent Human Capital Management”, 2010)
(Y/Y % change)Using workforce analytics vs. not:
”1/3 of the Google HR staff globally is hired specifically for their
analytical skills. They build an underlying quality into what we are
doing by constantly testing our ideas and practices. Analytics
measure the ROI for everything we do.”
Laszlo Bock, Chief HR Officer, Google
HR becomes Data Driven
We help
companies
shape their
future
61SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 61
Typical Company
40% Workforce
60%
Marketing
Travel & Entertainment
G&A
IT
Depreciation Facilities
Outside Services
Business Process
Re-Engineering
ERP
Cost Take Out
% OPEX
Improvements
???
62SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 62
Business Execution
Get people working
on the right things
Find the right people
and make them great
Run the
business better
Align Optimize Accelerate
63SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 63
Employee Central
Goals Workforce
Planning
Performance Compensation Succession AnalyticsRecruiting Learning Jam
BizX Insights
SuccessFactors BizX
64SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 64
Goals Workforce
Planning
Performance Compensation Succession AnalyticsRecruiting Learning Jam
Strategy Financials Supply
Chain
Operations Employee Survey CRM
BizX Insights
Employee Central
BizX Insights
65SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 65
Cloud is not future, it’s now !
Faster Innovation
High Security
Fast time to Value
Ease of
consumption
Low TCO
Fast ROI
No Infrastructure & Admin
Proven Configuration
66SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.

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Ramsus Aaen Madesn HR4 ICT12

  • 1. The Future of Software Rasmus Aaen Madsen Senior Director Product Marketing SuccessFactors (an SAP Company)
  • 2. Where will technologies be in ten years time? Predictions for 2022 The Future of Software
  • 3. 3SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 3SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. Prediction Making is Risky Business I think there is a world market for maybe five computers.” - Thomas Watson, chairman of IBM, 1943 "640K ought to be enough for anybody.” - Bill Gates, 1981 "The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” - Sir William Preece, chief engineer of the British Post Office, 1876. ”Next Christmas the iPod will be dead, finished, gone, kaput.” - Sir Alan Sugar, 2005 (Founder, Amstrad) "$100 million dollars is way too much to pay for Microsoft.” - IBM, 1982
  • 4. 4SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 4SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 44 Safe Harbor: None of what I am going to tell you is likely to happen …
  • 5. The 2020 Workplace 5 Dr. Karie Willyerd VP & Chief Learning Officer, SuccessFactors The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today
  • 6. Forces Shaping the Future of Work 6 Globalization Demographics BY 2020: global access to markets and talent will reshape business BY 2020: five generations will be working side-by-side in organizations BY 2020: the way we socialize will transform the way we engage with employees, customers, and partners Social
  • 7. 7 Financial Times: Location of global 500 headquarters Country 2005 2006 2007 2008 2009 2010 2005 to 2010 change United States 219 197 184 169 181 139 -37% Japan 43 60 49 39 49 71 UK 33 36 41 35 32 31 China 8 11 16 35 43 46 475% Canada 22 22 23 24 27 11 -50% France 28 30 32 31 23 39 Germany 19 19 20 22 20 37 95% Australia 8 8 11 11 14 8 Spain 9 8 12 14 13 10 India 5 4 8 13 10 8 60% Switzerland 12 11 12 12 10 15 Brazil 5 8 7 11 9 7 40% Netherlands 9 8 10 8 8 13 Italy 12 11 8 7 7 11 -8% Russia 4 8 8 13 6 6 GlobalizationGlobal War for Talent
  • 8. War for Talent Attract, engage, develop and retain talent 8
  • 9. 0% 20% 40% 60% Baby Boomers (< 1964) Generation X (< 1976) Millennials (< 1997) Generation 2020 (1997 - ?) Traditionalists (< 1946) 45% 0 8% 2005 US Labor Market DemographicsDeDeDeDemomomomogrgrgrgrapapapaphihihihiccccscscsiiccscscsDemographics 25% 23%
  • 10. 0% 20% 40% 60% Baby Boomers (< 1964) Generation X (< 1976) Millennials (< 1997) Generation 2020 (1997 - ?) Traditionalists (< 1946) 2010 US Labor Market 0 4% -4% 22% 38% -7% 36% +11% DemographicsDeDeDeDemomomomogrgrgrgrapapapaphihihihiccccscscsiiccscscsDemographics
  • 11. 0% 20% 40% 60% Baby Boomers (< 1964) Generation X (< 1976) Millennials (< 1997) Generation 2020 (1997 - ?) Traditionalists (< 1946) 2020 US Labor Market 20% 22% 50% 1% 7% DemographicsDeDeDeDemomomomogrgrgrgrapapapaphihihihiccccscscsiiccscscsDemographics
  • 12. 12 8 Billion Texts Sent … Every Day
  • 13. 13 25 Billion Tweets 700 Million on Facebook
  • 14. 14 On Average, almost 400 Videos Watched … A Month
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 22. Tools they instantly understand, embrace and can be productive with
  • 24. How companies buy, deploy and manage software How end-users consume software CLOUDUSER EXPERIENCE
  • 25.
  • 26. 26
  • 27.
  • 28.
  • 29. Readily available through devices people use every day
  • 31. Smartphones Not a Luxury for Millennials!
  • 34. There’s an App for That! 34
  • 36. Cisco’s Social Media Survey of Millennials • 2/3 will ask about social media during job interview • 56% will not take a job from a company that bans social media, or they will work around the ban • 1/3 prioritize social media access and mobility device freedom over salary • 68% believe corporate devices should be used for social media and personal use • 50% would rather lose their wallet or purse than smart phone • 70% believe being in an office is unnecessary 36 http://www.cisco.com/en/US/netsol/ns1120/index.html Social Web
  • 37. E-mail Is So Yesterday! 37 The age they go to school/work Social Web
  • 38. 38SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. The “Share” Era CustomersPartners Suppliers Public relations
  • 39. 39SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. SuccessFactors JAM
  • 40. 40SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. Of course its mobile …
  • 41. McKinsey Study: Benefits from Internal Use of Web 2.0 Technologies 41 Benefit % of Companies Reporting Average % Improvement Increasing speed of access to knowledge 77 30 Reducing communication costs 60 10 Increasing speed of access to internal experts 52 30 Decreasing travel costs 44 20 Increasing employee satisfaction 41 20 Reducing operational costs 40 10 Reducing time to market for products/services 29 20 Increasing number of successful innovations for new products/services 28 20 Increasing revenue 18 15 “Web 2.0 adopters more likely to outperform.” – McKinsey, December 2010
  • 42. Huge Potential Productivity Gains 42 Benefit % of Companies Reporting Average % Improvement Increasing speed of access to knowledge 77 30 • Information doubling every 2 years; in some fields every 6 months (UC Berkeley) • Knowledge workers spend 15-30% of their time looking for information (IDC). • 30% improvement = up to 9 percentage points of productivity improvement for the workforce! Increasing speed of access to knowledge 77 30
  • 43. 43SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. Overhauling the Economics of Learning Learning delivery via ILT (live and online) Average cost per learning hour created Learning spend per employee AvA Learning budget as a % of Payroll Source: ASTD, 2011 Study
  • 45. Social media will change the lives of leaders 45
  • 46. What Millennials Want From A Boss 1. Help me navigate my career path 2. Give me straight feedback 3. Mentor and coach me 4. Sponsor me for development programs 5. Accept flexible schedules 46 Meister & Willyerd, Harvard Business Review, May 2010
  • 47. Millennials Want Mentoring 1. Group mentoring 2. Team-based learning 3. Reverse mentoring 4. Anonymous mentoring 5. Peer-to-peer mentoring with micro feedback 47
  • 49. You Are Being Rated Now! 49 Social Web
  • 50. 50 Everyone Will Have a Reputation Score … starting with leaders
  • 51.
  • 52.
  • 53. HR will take a seat at the board table – next to the CEO
  • 54. What’s “Strategic” ? $ ROI ? CEO IT out-sourcing to save x M$ IT out- OI ? sourcing to save x M$ T o CRM system to improve up-sell and drive y M$ sales ng to CCCRM system to improve up-sell and drive y M$ sales CR Marketing campaign to drive z M$ sales MMMarketing campaign to drive zz MMM$$$ ssaaallleeess Career development program to improve staff retention CCCareer developmennnttt program to improve staff retention Operating profit, return on capital employed, return to shareholders, etc OOperating profit, return onn capital employed, return to shareholders, etc Op
  • 55. 55SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. Data = ticket to seat at the board table NEW HR LEADERS win executive authority with credible data, business cases, and ROI forecasts. CFOS, CIOS AND SALES EXECS have credibility with CEOs because their views and decisions are based on data. LEARN TO SPEAK THE LANGUAGE OF BUSINESS
  • 56. 56SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. Changing the conversation HR leader stuck in time: “This talent management program will attract and retain more high performing people!” Visionary HR leader: “Imagine the possibilities when you can tell your business leaders: Employees who took this training course sold 30 percent more products than those who didn’t…or, improving engagement scores by 10 percent in this location will reduce turnover by five percent, reducing costs by x.. DAVID CRUMLEY, VP HRIS & CONTINUOUS IMPROVEMENT “
  • 57. The Conversation Just Changed $ ROI ? CEO Career development program will cost x and improve sales by y M$ Career development program will cost x and improve sales by y M$ C Operating profit, return on capital employed, return to shareholders, etc OOperating profit, return onn capital employed, return to shareholders, etc Op
  • 58. The Biggest Opportunity to Improve Business Performance THE WORKFORCE MAKES UP 60-80% OF YOUR OPERATING EXPENSES “ “Are you making decisions about your people with the same rigor, logic and confidence as your decisions about money, customers, products and technology? DR. BOUDREAU, USC CENTER FOR EFFECTIVE ORGANIZATIONS 4% 4% -1% -5% Revenue per FTE Profit per FTE (Aberdeen, “Intelligent Human Capital Management”, 2010) (Y/Y % change)Using workforce analytics vs. not:
  • 59. ”1/3 of the Google HR staff globally is hired specifically for their analytical skills. They build an underlying quality into what we are doing by constantly testing our ideas and practices. Analytics measure the ROI for everything we do.” Laszlo Bock, Chief HR Officer, Google HR becomes Data Driven
  • 61. 61SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 61 Typical Company 40% Workforce 60% Marketing Travel & Entertainment G&A IT Depreciation Facilities Outside Services Business Process Re-Engineering ERP Cost Take Out % OPEX Improvements ???
  • 62. 62SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 62 Business Execution Get people working on the right things Find the right people and make them great Run the business better Align Optimize Accelerate
  • 63. 63SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 63 Employee Central Goals Workforce Planning Performance Compensation Succession AnalyticsRecruiting Learning Jam BizX Insights SuccessFactors BizX
  • 64. 64SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 64 Goals Workforce Planning Performance Compensation Succession AnalyticsRecruiting Learning Jam Strategy Financials Supply Chain Operations Employee Survey CRM BizX Insights Employee Central BizX Insights
  • 65. 65SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved. 65 Cloud is not future, it’s now ! Faster Innovation High Security Fast time to Value Ease of consumption Low TCO Fast ROI No Infrastructure & Admin Proven Configuration
  • 66. 66SuccessFactors Proprietary and Confidential © 2011 SuccessFactors, Inc. All rights reserved.