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The Social Web, Facebook, and a Few Other Things to Think About and Do We are Media Conference February 2009
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],February 2009
Q (first) & A (ongoing!)
Social Media Strategy Activity: Ecosystem ,[object Object],[object Object],[object Object],February 2009
Social Media Strategy Activity: Facebook ,[object Object],[object Object],[object Object],[object Object],February 2009
Ecosystem Org Website YouTube Commercial Content Flickr MySpace Facebook Blogosphere Internal Peer Website Partner Website Sponsor Website External February 2009
Interaction Types External Networks Pier to Peer Organization’s Website Organization Organization to Peer Organization Organization Organization Facebook MySpace Flickr Peer to Peer February 2009
Acquisition Path External Networks Organization Website Organization Facebook Org’s Social Network Acquisition & Cultivation Database February 2009
Facebook Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],February 2009
Understanding Facebook ,[object Object],[object Object],February 2009
Understanding Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],February 2009
Understanding Facebook ,[object Object],[object Object],February 2009 Discussion:  What are the practical implications on profiles, pages, and comments?
Understanding Facebook ,[object Object],[object Object],[object Object],[object Object],February 2009 Activity:  Update your status daily for six days
Understanding Facebook ,[object Object],[object Object],[object Object],February 2009 Discussion:  What kind of things would your organization have people do?
A Tale of Two Non-Profit Facebook Pages February 2009 The Good
A Tale of Two Non-Profit Facebook Pages February 2009 And the Ugly
Most Popular Pages February 2009 Source:  AllFacebook.com
Most Popular Facebook Non-Profit Pages February 2009 Source:  AllFacebook.com
Most Popular Applications February 2009 Source:  AllFacebook.com
Most Popular Politics Applications February 2009 Source:  AllFacebook.com
Understanding Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],June 2008
Understanding Facebook ,[object Object],[object Object],[object Object],[object Object],February 2009
Facebook Pages Hands On ,[object Object],[object Object],[object Object],[object Object],[object Object],February 2009
Spot.us Presentation February 2009
Build Your Own Social Network or Use Facebook? ,[object Object],[object Object],[object Object],[object Object],February 2009
Case Study:  Sierra Club February 2009
Build Your Own Social Network or Use Facebook? ,[object Object],February 2009
What to Take Away ,[object Object],[object Object],[object Object],[object Object],February 2009
Q&A
We’ll add this presentation  to the wiki! www.twitter.com/commonknow February 2009

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Online Social Networks for Nonprofits We Are Media Presentation 2009