Materials Handling Industry of America Social Media Presentation
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Social media presentation to MHIA by Brandon Uttley of Command Partners.
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Materials Handling Industry of America Social Media Presentation
- 1. Social Media: Where We’re Headed
- 2. Presented by Brandon Uttley Command Partners Material Handling Industry of America 2011 Spring Meeting May 17, 2011 Hilton Charlotte Center City
- 4. Top Digital Trends What’s Working Where To Go From Here 2011 Spring Meeting | Charlotte, NC
- 5. What’s happening? 2011 Spring Meeting | Charlotte, NC
- 6. Years To Reach 50 Million 38 13 Radio TV 4 Internet 2011 Spring Meeting | Charlotte, NC
- 8. Nearly 150 million US web users will use social networks at least monthly this year—63.7% of the online population 2011 Spring Meeting | Charlotte, NC
- 9. By 2013, 164.2 million Americans will use social networks, or 67% of internet users. 2011 Spring Meeting | Charlotte, NC
- 10. Social media is not only the most popular online activity, it’s grown 48% over the last year. 2011 Spring Meeting | Charlotte, NC
- 11. Users spend 4 times as much time on social media than email. 2011 Spring Meeting | Charlotte, NC
- 12. Users spent 1/3 less time on email this year than they did last year. 2011 Spring Meeting | Charlotte, NC
- 13. 90% of 18-29-year olds sleep with their cell phones 2011 Spring Meeting | Charlotte, NC
- 14. 1. China 2. India 3. Facebook If Facebook were a country 4. United States it would be the world’s 5. Indonesia 6. Brazil 3rd largest 7. Pakistan 8. Bangladesh
- 15. More than 1.5 million pieces of content are shared on Facebook Every Day
- 16. 2.5 billion photos monthly 30 billion per year
- 17. 260 billion page views per month 6 million per minute 37.4 trillion per year
- 18. Business At The Speed of Like. 382,861 every minute
- 19. 2011 Spring Meeting | Charlotte, NC
- 20. Average Time Spent On Facebook 55 Minutes Per Day Up From 25 In 2008
- 22. YouTube is now the second largest search engine 2011 Spring Meeting | Charlotte, NC
- 23. 80% of companies use LinkedIn as their primary tool to find new employees 2011 Spring Meeting | Charlotte, NC
- 26. 1 in 5 Tweets mentions a company or brand by name 2011 Spring Meeting | Charlotte, NC
- 28. And sales
- 29. What’s Working 2011 Spring Meeting | Charlotte, NC
- 30. How the Fortune 500 are using social media 2011 Spring Meeting | Charlotte, NC
- 31. Fortune 500 Branding E-Commerce Research Customer Retention Lead Generation Source: 60 Second Marketer 2011 Spring Meeting | Charlotte, NC
- 33. B2B is different. 2011 Spring Meeting | Charlotte, NC
- 34. B2B Challenges Must establish deeper, more meaningful relationships Focus on value vs. experience B2B buying decisions made by groups Buying cycles are longer 2011 Spring Meeting | Charlotte, NC
- 35. B2B Opportunities Social Sharing Social Media As A Lead Source Social Media Lead Scoring 2011 Spring Meeting | Charlotte, NC
- 36. Social Sharing 2011 Spring Meeting | Charlotte, NC
- 37. MHIA Sharing 2011 Spring Meeting | Charlotte, NC
- 38. MHIA Sharing 2011 Spring Meeting | Charlotte, NC
- 39. One Minute To Connect 2011 Spring Meeting | Charlotte, NC
- 40. MODEX Hashtag #modexshow
- 41. MHIA, MODEX Social Sites 2011 Spring Meeting | Charlotte, NC
- 42. Social Sharing Example YouTube Facebook News Release Blog MHIA Twitter Slideshare 2011 Spring Meeting | Charlotte, NC
- 43. Social As Lead Source
- 46. Social As Lead Source
- 47. Social As Lead Source
- 49. How B2B Marketers are using social media 2011 Spring Meeting | Charlotte, NC
- 50. Spending On The Rise B2B marketers!spent $11 million on social marketing in 2009 Expected to increase to $54 million in 2014 B2B marketers!seeing benefits of investing in social marketing Especially through exclusive communities and online events with clients & stakeholders 2011 Spring Meeting | Charlotte, NC
- 51. Staffing Also Up 40% of B2B companies devote one or more full-time marketers to social media marketing Compared to 54% of B2C companies This level is significant due to smaller B2B marketing departments Underscores the maturing role of social media as a core component of B2B marketing 2011 Spring Meeting | Charlotte, NC
- 52. Keys To Success Improving marketing efficiencies in every stage of the buying cycle: Prospects > leads > loyal customers Closing the loop with sound marketing analytics for continued improvement 2011 Spring Meeting | Charlotte, NC
- 55. Social Media Spheres Of Influence Customer Service Marketing Social Sales &PR Media Search Engine Optimization
- 56. Foundation For Success Local Mobile Social 2011 Spring Meeting | Charlotte, NC
- 57. Local Optimizing your locations for SEO Being found when people search 2011 Spring Meeting | Charlotte, NC
- 58. Mobile Taking advantage of mobile devices Optimizing your presence Communicating in real time 2011 Spring Meeting | Charlotte, NC
- 59. Social Utilizing advantages of social networks Publishing information in multiple formats Generating discussions Impacting SEO 2011 Spring Meeting | Charlotte, NC
- 60. Where To Go From Here 2011 Spring Meeting | Charlotte, NC
- 61. Brand Protection 2011 Spring Meeting | Charlotte, NC
- 62. 2011 Spring Meeting | Charlotte, NC
- 63. Encourage Social Sharing Websites and blogs Email campaigns & signatures Business cards Personal & business profiles Direct mail Literature Signage 2011 Spring Meeting | Charlotte, NC
- 64. Go Mobile 2011 Spring Meeting | Charlotte, NC
- 67. Text Messaging 2011 Spring Meeting | Charlotte, NC
- 69. Texting Ideas Increase webinar attendance Drive booth traffic at trade shows Offer special promotions Survey customers on product ideas Provide customer service/updates 2011 Spring Meeting | Charlotte, NC
- 70. QR Codes 2011 Spring Meeting | Charlotte, NC
- 72. 2011 Spring Meeting | Charlotte, NC
- 73. 2011 Spring Meeting | Charlotte, NC
- 74. Mobile Apps 2011 Spring Meeting | Charlotte, NC
- 79. To Sum Up Social media continues to grow It’s still being tested—but it’s now part of the marketing mix It’s becoming easier to measure Everything is going mobile 2011 Spring Meeting | Charlotte, NC
- 80. Any Questions? 2011 Spring Meeting | Charlotte, NC
- 81. Thank You! @BrandonUttley facebook.com/commandpartners 2011 Spring Meeting | Charlotte, NC