1. The Death & Life of Journalism: How PR and Press Can Work Together in the New Media Era Newsrooms are shrinking and PR is growing. Join A-list media to learn what this means for journalists and those who work with them in the social media era PRESENTER: Julia Hood , President, Arthur Page Society (Former Editor and Publishing Director, PR Week ) PANEL: Joe Skeel , Executive Director, Society of Professional Journalists Dan Patterson , Digital Media Manager, ABC Radio News Steve Buttry, Director of Community Engagement and Social Media, Journal Register Co. R. Jamil Jonna , University of Oregon; Researcher, “The Death and Life of American Journalism ” HOSTS: Miranda Tan , MyPRGenie.com Friday, June 10, 2011 1PM EST; Noon CST; 11AM MST; 10AM PST

2. The rise of social media has changed how journalists report stories and work with PR professionals and the companies they cover. To pinpoint exactly what some of these changes have been, what new media trends they underscore, and how companies can work more effectively with the press in the digital era, MyPRGenie, in partnership with CommPRO.biz, distributed a survey distributed a survey to thousands of journalists. With over 2,400 respondents, the findings are significant, and lesson-implicit. Generally speaking, the final results seem to underscore not only that reporters are increasingly using all forms of social media in their day-to-day reporting and promotion of that reportage—but that they also now see social media tools like Twitter as legitimate channels for communication with PR pros on both the agency and corporate side, with many now open to fielding pitches via these tools. Several years ago, this would not have been the case—with many journalists then seeing social media solely as their “personal inboxes.”

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5. 1. Statistics on the State of the Press: What It ’s Really Like in the Newsroom Today

8. Statistics on the State of PR: The Rise of Public Relations in Influence, Revenue and Practitioners

9. Statistics on the State of PR: Percentage of Media Advertising Going to Newspapers, 1950–2009

22. The Death & Life of Journalism: How PR and Press Can Work Together in the New Media Era Newsrooms are shrinking and PR is growing. Join A-list media to learn what this means for journalists and those who work with them in the social media era Q & A

23. THANK YOU TO OUR HOST/PARTNER, MYPRGENIE.COM