We all love our online gadgets and tools. Some help us breeze through the day. Some help us look like social media superstars. Some are just plain fun. Practical or not, tools help. We scoured the Web and asked our friends and colleagues about their favorite social media tools—especially those that help marketing and communication professionals. We took the work we know you need to do and looked for ways to make that easier. We added in some sassy alternatives, focusing on affordability and usability. And finally, we looked at a few of these online resources through the lens of our very own Sysomos MAP listening tool to monitor some of the online buzz about them. We think work should be efficient AND fun—and these tools will certainly do the trick.

2. COOL TOOLS
10 Favorite Social Media Tools for
Marcom Pros
We all love our online gadgets and tools. Some help us breeze through the day.
Some help us look like social media superstars. Some are just plain fun. Practical or
not, tools help.
We scoured the Web and asked our friends and colleagues about their favorite
social media tools—especially those that help marketing and communication
professionals. We took the work we know you need to do and looked for ways to
make that easier. We added in some sassy alternatives, focusing on affordability
and usability. And finally, we looked at a few of these online resources through the
lens of our very own Sysomos MAP listening tool to monitor some of the online buzz
about them. We think work should be efficient AND fun—and these tools will
certainly do the trick.

3. 1. SlideRocket
Make Your Presentaitons Take Off
PowerPoint presentations can get pretty
dull. Not only do dull presentations lack
the impact in the boardroom—but they
also get zero traction online. Enter,
SlideRocket. The presentations you share
on social media and at your next team
meeting will never be the same.
SlideRocket in an online tool—with both a
free and a premium pricing option—that
makes presentations more engaging. We
like its ability to embed social media feeds
and Web information into presentations.
It’s also mobile-compatible and hosts a
library of professional templates. You can
combine themes and layouts, shapes,
charts, tables, pictures, audio, HD video
and Flash. If you haven’t already, maybe
it’s time to take a ride on Slide Rocket.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

4. 2. Dropbox
Manage Your Files on the Go
Working on the go can be challenging.
We all like to be un-tethered from our
desktop computer, but working in the
cloud isn’t a complete “dream” yet. After
all, easily sharing files with team
members can still be a mess. Security
concerns can drive the legal team crazy.
Meet the solution: Dropbox.
Dropbox handles big files, a variety of
media types, and can be accessed from
just about anywhere with an Internet
connection. It’s compatible with
Windows, Mac, Linux, iPad, iPhone,
Android and BlackBerry. You can be
social by inviting team members, clients,
and others to access files through the
secure website to a specific permission-
controlled folder. For working on the go,
Dropbox rocks!
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

5. 3. Sprout Social
Get It All Together
Multiple accounts with multiple people
working them can be a logistical
nightmare. It’s one thing to be able to
monitor mentions in social, but what about
rolling that out to an actionable client lead
management system? This is exactly what
Sprout Social does.
Sprout Social includes features such as a
dashboard, monitoring, analytics,
publishing, scheduling, management,
mobile, location check-ins, and CRM. You
can schedule updates, assign tasks to
team members, add contact information to
client profiles, and post follow-up
reminders. With a 98% favorable
sentiment rating and a massively favorable
buzz surrounding its blog and online
forum, you can trust Sprout Social to help
you get it together.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

6. 4. Socialize Your Stuff
Social Media Meets Direct Marketing
Ever wish it were easier to send your social
media blurbs, posts and updates out to
your email list? Now you can!
Butterfly Publisher, creators of Socialize
Your Stuff, offers several different ways of
socializing your stuff. For example, you can
push your Facebook updates to your email
list. You can also create and manage social
content. You can run group deals and
promotions, and you can use your email list
to drive social interactions. Finally, you can
allow your resellers, franchises,
independent consultants, or internal sales
people to select and then publish your end-
user content to their email lists and social
media accounts. Pretty powerful stuff, if you
ask us.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

7. 5. Loop Lingo
Monetizing Communication
Every professional is faced with the
social media ROI question. While there
is no such a thing as an “A + B + social
= sales” formula, Loop Lingo just might
be the tool you need to present a
stronger bottom-line correlation to the C-
suite.
Loop Lingo lets you offer point-of-sale
incentives to customers who share your
message via their social media
networks. You can integrate your e-
commerce functions with your
campaigns, on either a product-by-
product basis or a multi-product
program. You can track your success
with a few easy clicks of a button. Do
you think your client or CEO can
appreciate that kind of lingo? We
certainly think so.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

8. 6. Paper.li
Online Twitter Newspaper with Global Appeal
Want to broaden your social media
footprint and thought leadership? Then
consider Paper.li, which will allow you to
create an online pub based on a specific
Twitter user, #hashtag, or Twitter list.
Paper.li’s are generated daily, with entries
pulled from sources you select. It’s an
easy way to compile corporate Twitter
accounts, aggregate hashtag
conversations, and become a go-to
aggregator of industry information.
When we researched “Paper.li” on
Sysomos MAP, we found 50% of nearly
one million mentions in six months came
from Japan. Nearly half also fell within
the 36-50 year-old age range. A global
tool for social media communicators
beyond the twenty-something set? We
like that, and so will you.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

9. 7. Letter Pop
Social Media Created Newsletter
For hardworking marketing and
communications pros tasked with
publishing massive amounts of
information, Letter Pop can help ease the
strain.
Letter Pop lets you create beautiful
newsletters by importing social media
content, laying out the content via easy-to-
use templates, and then publishing the
final result to your social networks. It’s a
drag-and-drop, click-and-edit content
machine that’s hard not to fall in love with
at first look. It’s easy to use and the results
look great, too—so what’s not to love? You
can even enable comments on your
publication, transforming it into an
additional engagement vehicle for your
fans. Now that’s what social media is all
about!
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

10. 8. Kwanzoo
Catchy Campaigns via Social Channels
Kwanzoo helps you put the “wow” into your
audience engagement. If you’re looking for
a relatively affordable and easy option for
creating high quality creative, polls,
surveys, and more, then this just might be
the ticket.
Kwanzoo allows you to create
multiplatform campaigns that can be
deployed on a website, blog or affiliate
site, or even a mobile landing page. It
creates code to run on an ad network. Your
campaign can be installed as a new tab on
a Facebook page or as an email template
and supporting landing page. Add in the
analytical tools for tracking your ROI
success and it’s hard to imagine a more
engaging way to put the sales back into
your communications efforts.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

11. 9. ifttt.com
Recipe for Success
You know that blasting out the exact
same thing across all your social
channels isn’t ideal. You also face real-
life, hard-stop restrictions on how much
time and budget you can allocate to
social media management. Consider
ifttt.com
ifttt stands for “If This Then That.” It
allows you to create recipes for blurb
publication that keep your stream fresh
across channels (e.g., “If I save a new
photo on Instagram, then add the file to
Dropbox.” Simply set up sequences you
prefer and they launch automatically once
triggers and tasks are performed.
Channels served include dozens of the
big social channels. You can even use
recipes other people have programmed.
Cool, huh?
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

12. 10. Feed Rinse
Sorting Out the Noise
As professionals, we read a lot of
media. We scour the latest industry
news, keep up to date on what our
competitors are doing, and even set up
feeds for our own media mentions. As a
result, our RSS feed management
system can get overloaded. Enter Feed
Rinse.
A better and more targeted choice than
less filtered options (like Google
Reader), Feed Rinse can load your
feeds, set up filters, “wash” the feeds,
and then export them. You can share
these feeds on your website or for your
own enjoyment on your mobile device.
It takes the noise out and lets you take
action worth taking based on news and
updates that matter. We like that.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

13. Pinterest
Bonus Surprise!
Pinterest is more of a social network
than a simple online tool. But it’s
getting a lot of buzz right now, so we
decided to include it as a bonus item.
Brands are beginning to flock to this
fun and visually packed site that
functions as a digital “pin board.” It’s a
fantastic way to browse a digital journal
of all that is crafty, fashion-forward, and
“happening” at any given moment
online.
Listed by Time.com as one of the top
50 websites of 2011, Pinterest’s user
base is predominantly comprised of
women—so far. As a marcom
professional, that’s certainly a sector
you’ll want to tap into, research and
observe. Pinterest lets you do just that.
Just “pin it” for yourself and see!
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros

14. COOL TOOLS
10 Favorite Social Media Tools for
Marcom Pros
So Many Tools, So Little Time
We know we could have included social media monitoring tools in this piece. But
since we use the Sysomos MAP listening tool to help create the Pulse series, we
decided to avoid any potential conflicts of interest.
Good thing, too! Instead, we took the fun route. We selected tools because of
their novelty, convenience, and cleverness. We liked how they streamline our
social media efforts and make our jobs easier. Hopefully, you found something
unique to try. Perhaps, you might even have some suggestions of your own. If
so, please share them below. We are in this together, after all!
To read all the Pulses and other Slideshare.net presentations, click here.

15. COOL TOOLS
10 Favorite Social Media Tools for
Marcom Pros
Next on “The Pulse”:
Top 10 Most Engaged Mommy Bloggers
THE PULSE:
Delivering shareable and shareworthy content with a twist
so integrated marketing and communications professionals can work smarter, succeed and enjoy.
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