Product documentation is voluminous, detailed and technical. Download this presentation to explore and learn more about developing a crisp product training content for sales force. Download here: http://bit.ly/19q0Wz6
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How is Content Analysis done?
• Creation of content inventory
• Evaluation of the content
• Segregation of the content
Content Analysis
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• Creation of content inventory
Content Analysis
• User
Manuals
• Product
Manuals
• Info from
Product
Team
Textual
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• Creation of content inventory
Content Analysis
• Tables, cha
rts, pie
diagrams
• Videos
• Animations
Visual
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• Creation of content inventory
Collation of content essential for sales people
− Models
− Versions
− Position in product line
− Features
− Advantages
− Benefits
Content Analysis
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• Evaluation of the content
Usefulness and relevance
Clarity and accuracy
Completeness and usability
Content Analysis
Source: Toward content quality, Colleen Jones
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Content Analysis
• Segregate the content
Focus on the essentials first
Provide resources for supplementary information
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Conclusion
• Product Training is NOT about sharing product
information.
• Product Training NEEDS to equip sales people with
essential information required in a sales situation.
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