Social Media Marketing 101 Webinar

2. What We’re Covering…
• Facebook Setup & Use
• Using Twitter & Hash Tags
• Optimizing Your LinkedIN Pages
• Intro To Google Plus
These Slides Will Be Available On SlideShare.net

3. •
•
•
•
•
•
Personal Profile Setup
Connect Company Page
Add ‘About Us’ Info
Get ‘Likes’
Promote Ads
Sharing On Facebook

4. Personal Facebook Account
Prove Your Real. Create a Persona.

5. Finding Your Page

6. Company Page Access
Top Of Admin Panel  Edit Page  Manage Admin Roles
In Order To Be An Admin The User Must ‘Like’ The Page

7. About Us Section
Top Of Admin Panel
Edit Page
Update Page Info
Key Sections To Add:
• Mission
• Location
• Contact Email & Phone #
• Anything That Makes You
Stand Out

8. Get More ‘Likes’
Write Something Engaging When Sharing Your Page, Along With A Call To Action!

9. Facebook Ads
Ads as Cheap as $5/Day for 22 Likes

10. Sharing Is Caring…
And Helps You Rank On
Google!
Create Helpful & Valuable Content People WANT to SHARE

11. •
•
•
•
@CommCapMark
Follow Prospects & Industry Leaders
Get More Followers
Using #HashTags
Engaging With Tweeters

12. Who To Follow?
Search Users Based On:
• Industry
• Product Type
• Job Title/Position
• Location
• Business
@CommCapMark

13. Followers
Frequently Check Who’s
Following You- Follow Them
Back If They Are Good
Business Prospects
Beware Of Users Like This
@CommCapMark

14. #HashTags
• Add # Before a Topic You
Want To Stick Your Tweet
too
• NO Spaces
• Hashtags Tie Like Minded
Users Together and Create
Connections, A.K.A.
Business Opportunities
• Hashtags Categorize Posts
& Send Users Back To Your
Website
@CommCapMark

15. Engaging Tweeters
Reply: Comment or Ask a
Question on the post.
Favorite: Saying you ‘Liked’
the post.
Retweet: Re-Sharing the
post on your profile.
@CommCapMark

16. Success User
Have Had From
Twitter:
In 1st Month With Our SMM Package:
Attendee’s Blog was featured in a business section of an
online newsletter with 850 subscribers, found via Twitter.
In the 2nd Month with our SMM Package:
Another Attendee had an 80% increase in their following and
increased outreach to over 2,000, 4 referrals back to site & 3
mentions in business newsletters.

17. If You Haven’t Yet,
Connect With Me So I
Can Make You A Page
Admin:
• Brittney Holcomb
• Updating Profile &
Company Page
• Promoting Company
Page
• Finding Connections
• Joining Groups &
Engaging

18. Updating Personal Profile
What To Include:
• **HeadshotProfessional Or Not
• Industry
• Current Position/Title
• Background/Experience
• Skills
• Awards

19. Update Company Page

20. Promoting Company Page
• Paid Ads
• Sharing With Your
Connections
Step 1: Highlight & Copy
Company Page URL

21. Step 2: Click Profile Button At Top Of Page
Step 3: Paste The URL in
Status Box & Add Engaging
Title.
Final Step: Click Share
Button To Post Update To
Your Page

22. Finding Connections
Industry, Position,
or Topic Specific
Search Terms.
Find Connections
Area or Industry
Specific.
Find Groups
Centered
Around That
Topic.

23. Engaging In Groups
• Do NOT Advertise
• Post Valuable
Updates/Blog Post
• Comment on Other
Posts
• Ask Questions

24. Google+
Why Is Google Plus Important?

25. Authorship &
Author Rank
Becoming An Authority In Your Niche:
http://www.commercialcapitalmarketing.com/becoming-an-authority-in-your-niche/

26. Google+
Communities
Best Finance & Business Communities To Join:
http://www.commercialcapitalmarketing.com/5-finance-business-googlecommunities-need-join/

27. Post Blog Posts, Share News, Ask Questions
*cough
cough*
*hint hint*
Comment On Other Posts
Pay Attention To Rules

30. • Manage & Setup Social Media Accounts:
Including Google+
• Original Content Development For Blog
• Distribution of Content To Social Outlets
• Engagement in Communities
• Increase Follower Base & Outreach
• Weekly/Monthly Analytics on Social
Accounts
• Designated Account Manager
• Monthly Calls & Review of Campaign Status
Email: marketing@commercialcapitalmarketing.com
Email: brittney@commercialcapitalmarketing.com

31. Your Feedback Is Important!
Please Email Me With Answers To Any Of The Following:
• Was This Webinar Helpful?
• What Area Was Covered The Best?
• What Area Needed More Coverage?
• Any Questions I Left Unanswered?
• Your Gauge On Social Media From NoviceExpert
• Would You Consider Letting The CCMG Team
Handle Your Social Media Marketing?
brittney@commercialcapitalmarketing.com
Thank You!!!

32. Commercial Capital Marketing Group
@commcapmark
Commercial Capital Marketing Group
Commercial Capital Marketing Group