1. Mobile App Marketing Techniques
The ones that actually work
By reading different forums, LinkedIn discussions dedicated to mobile app marketing techniques,
and other web sources, you can discover a broad range of methods that work for developers in their
quest to advertise their apps on the market and meet their sales quotas. In this document we are
going to lay out the scope of the best techniques that we have found effective in helping iOS
developers market their apps on the App Store. Though these are not the only useful iOS-centric
marketing techniques, their impact on app sales & download numbers is the most significant.
I. Press release writing and distribution
One of the key marketing techniques that help apps to be noticed by media and potentially
aggregate a large number of good reviews is through an effectively written press release & its
subsequent distribution. It’s hardly possible to emphasize the fact that it has to be written
professionally and stress key features and benefits for a release to effectively increase an app’s
public visibility.
To illustrate the effectiveness of this marketing effort please review the following data taken
from prior clients:
iBasket Free (iPhone app)
http://itunes.apple.com/us/app/ibasket/id370402172?mt=8
Marketing services were applied during July 2010. The graph below presents the app ratings
for several categories on the App Store.

2. Notes Plus (iPad app)
http://itunes.apple.com/us/app/notes-plus-handwriting-note/id374211477?mt=8
Marketing services were applied during January, 2011. The graph below chronicles the
app’s ratings in two App Store categories. As you can see from this graph the issued press
release helped to improve the app’s ratings after they had begun to wane.
II. App submission to review websites
Consumers tend to rely on professional opinion when they decide what to purchase and what
not to. For this simple reason acquiring professional reviews from high profile websites is
another key factor to consider when marketing an app.
Ultimate Ninja (iPhone app)
http://itunes.apple.com/us/app/oh-my-gun-hd-kill-hit-ladies/id391286710?mt=8
Marketing services were applied during September, 2010.
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3. My Measures & Dimensions (iPhone app)
http://itunes.apple.com/us/app/my-measures-dimensions/id325962257?mt=8. Marketing
services were applied during December, 2010.
III. Pricing strategy
No matter how well an app performs on the App Store, sooner or later it drains its customer
pool and sales/downloads inevitably begin to decline. Thoughtful app price manipulation is a
proven method to help off-set these natural market trends.
LoHasMoney (iPhone app)
http://itunes.apple.com/us/app/lohasmoney-all-in-one-money/id402986475?mt=8
Marketing services were applied during January, 2011.
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4. Fluke HD (iPad app)
http://itunes.apple.com/us/app/fluke-hd/id414174753?mt=8
Marketing services were applied during January, 2011.
IV. App Store SEO
Consumers can't buy an app if they can't find it. Our App Store SEO specialists will analyze
our client's products and create a set of highly effective targeted keywords and, by client
request, will assist in creating the most highly marketable app title as well as shortened iOS
home screen name.
Dots for Tots (iPhone app)
http://itunes.apple.com/us/app/dots-for-tots-teach-toddlers/id377888480?mt=8
Marketing services were applied during June, July 2010.
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5. AutoRobot TD - Defend and Defeat (iPhone app)
http://itunes.apple.com/us/app/autorobot-td-defend-defeat/id405338261?mt=8
Marketing services were applied during November, 2010.
V. Submission to related resources
The ultimate goal of any mobile app marketing is to connect it with its audience. The App
Store isn’t the only place where apps meet their customers, exposing apps to their prospective
users via relevant & well targeted online resources is a highly effective way to get your app
into the public eye before they ever enter the iTunes App Store.
Math Easy HD (iPad app)
http://itunes.apple.com/us/app/math-easy-hd-lite-learning/id411413559?mt=8
Marketing services were applied during December, 2010.
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