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Enhancing airline economics

                         Comarch Frequent Flyer

    Comarch Frequent Flyer (CFF) is a new generation enterprise-class application that supports airline loyalty programs. This
    comprehensive suite of business applications enables the smooth management of all kinds of loyalty programs and for any type
    of airline; be it a legacy, regional, low cost or hybrid carrier.




Software meeting your needs

Comarch Frequent Flyer is the application that supports the            friendly web interface, they allows for the flexible definition
management of airline loyalty programs. This modular application       of business rules in terms of: tenders (points, miles), accrual,
enables the accrual of loyalty points and their redemption for         redemption, promotion and elite tiers.
awards. The scalable architecture of the system is able to match
the growth of an airline’s sales and its subscriptions of new
loyalty program members. A set of interfaces complying with the        Customer Web Portal (CWP)
enterprise architecture enhances its smooth integration with
an airline’s software environment. Its modular structure and           The portal, specifically designed for members of the program,
extended parameterization mechanism facilitates customization          provides the airline’s clients with access to online account
and development of dedicated solutions. The system has also an         management, where passengers can view their account balance
easy-to-use rule engine which allows business administrators           and transaction history, order rewards (tickets, upgrades and more)
to define rules without IT interference for a quick response to        and view current promotions. In addition, the portal incorporates
changing market conditions. In addition, CRM tools support the         options related to interaction between a program’s operator and
effective management of communication with customers, a                its participants including enrollment features, automatic retro-
company’s most valuable asset.                                         claims and a mileage calculator. The portal can be integrated
                                                                       with an existing corporate website or developed as an entirely
Furthermore, due to its modular architecture, Comarch Frequent Flyer   separate Internet site.
is a system that greatly exceeds customer expectations. The core
component of the system - the Business Administration module -
can be augmented with the Customer Web Portal, Contact Center          Contact Center (CC)
module, Business-to-Partner module and Logistics module as well
as other Comarch Airline Suite products. A modular structure allows    Contact Center is a module designed for servicing loyalty program
customers to choose the optimal combination of functionalities         members via a call center. The application works with the CFF
thus making Comarch Frequent Flyer an excellent choice for a           database and supports the management of members’ accounts,
system to manage an airline’s loyalty schemes.                         orders and claims as well as changes to parameters by designated
                                                                       users. The implemented CRM functionalities include tools for
                                                                       communication with program participants and the delegation
Business Administration (BA)                                           of tasks. The application also possesses functionalities for the
                                                                       efficient management of call center agents. The Internet browser
This module consists of straightforward tools for the management       based interface enables secure use of the application from any
and administration of the application. Available through a user-       location with Internet access.
Business to Partner (B2P)                                                                       Logistics Module (LM)

This solution has been designed in order to meet the needs of the                               This application is dedicated to the control of award inventory as
program’s multi-partner environment and to provide both airline                                 well as the coordination of the distribution of promotional materials
and non-airline program partners with relevant data and tools for                               and membership cards. The application provides logistic partners
program parameterization through a B2P portal. In addition, the                                 with access to relevant data such as inventory levels, supply
module delivers advanced reporting features including multi-party                               forecasts, delivery orders and updates. This web application also
clearing and invoicing mechanisms. Access to the application is                                 supports gift ordering processes, reward reports, invoicing and
provided from any location via a secure web interface.                                          settlements as well as cooperation with external logistic partners.




Reap the benefits

Flexibility                                                                                     system is a cutting-edge tool for devising creative marketing
                                                                                                activities. Our solution helps develop focused marketing promotions
The scalable architecture of Comarch Frequent Flyer enables                                     that support an airline’s strategic business goals. In addition, the
continuous expansion of the loyalty program along with a company’s                              system’s graphical user interfaces are suited for users possessing
growth, including introduction of new program partners and system                               only rudimentary skills in the operation of computer applications.
functionalities. Due to its modular structure and a wide range of
parameter options, the application can be designed to meet the
precise business requirements of an airline.                                                    Compatibility

                                                                                                The platform applies state-of-the-art technologies enabling
Adaptability                                                                                    integration with many other external systems which operate
                                                                                                alongside the Comarch Frequent Flyer such as:
The application can be easily implemented for any airline business
model, be it an intercontinental network carrier, a traditional non-                              	 Reservation systems
network airline, low-cost business or a hybrid model airline. Multi-                              	 Departure control systems
partner programs can benefit from Comarch’s experience across                                     	 Internet booking engines
various markets, including retail and finance among others.                                       	 Revenue accounting systems
Comarch’s vast experience and the program adaptability make                                       	 PNR databases
Comarch Frequent Flyer a perfect multi-program solution. Finally,                                 	 Other external IT systems
the application supports also frequent flyer programs designed
for corporate passengers as well as travel agencies.
                                                                                                Security

Efficiency                                                                                      Security mechanisms ensure the safety of stored data (e.g.
                                                                                                balances, customer data etc.) and data sent between partners
Our easy-to-use yet sophisticated functionalities for defining accrual                          in various locations. Advanced system algorithms provide airline
and redemption rules, as well as other program parameters, endow                                companies with fraud protection capabilities to guard against
Comarch Frequent Flyer with a wide variety of opportunities. Our                                frequent flyer program misuse.




Comarch SA                        www.services.comarch.com
Al. Jana Pawła II 39 a
                                  www.comarch.com	www.comarch.fr	                                www.comarch.de	 www.comarch.ru	 www.comarch.pl
31-864 Kraków
Poland                            Comarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków-
                                  Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS 000057567. The share capital amounts to 7,518,770.00 zł. The
phone: +48 12 64 61 000           share capital was fully paid. NIP 677-00-65-406
                                  Copyright © Comarch 2010. All Rights Reserved.
fax: +48 12 64 61 100
e-mail: info@comarch.com                                                                                                                                                                  PL-2010.10

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Programme de fidélité pour les grands voyageurs

  • 1. Enhancing airline economics Comarch Frequent Flyer Comarch Frequent Flyer (CFF) is a new generation enterprise-class application that supports airline loyalty programs. This comprehensive suite of business applications enables the smooth management of all kinds of loyalty programs and for any type of airline; be it a legacy, regional, low cost or hybrid carrier. Software meeting your needs Comarch Frequent Flyer is the application that supports the friendly web interface, they allows for the flexible definition management of airline loyalty programs. This modular application of business rules in terms of: tenders (points, miles), accrual, enables the accrual of loyalty points and their redemption for redemption, promotion and elite tiers. awards. The scalable architecture of the system is able to match the growth of an airline’s sales and its subscriptions of new loyalty program members. A set of interfaces complying with the Customer Web Portal (CWP) enterprise architecture enhances its smooth integration with an airline’s software environment. Its modular structure and The portal, specifically designed for members of the program, extended parameterization mechanism facilitates customization provides the airline’s clients with access to online account and development of dedicated solutions. The system has also an management, where passengers can view their account balance easy-to-use rule engine which allows business administrators and transaction history, order rewards (tickets, upgrades and more) to define rules without IT interference for a quick response to and view current promotions. In addition, the portal incorporates changing market conditions. In addition, CRM tools support the options related to interaction between a program’s operator and effective management of communication with customers, a its participants including enrollment features, automatic retro- company’s most valuable asset. claims and a mileage calculator. The portal can be integrated with an existing corporate website or developed as an entirely Furthermore, due to its modular architecture, Comarch Frequent Flyer separate Internet site. is a system that greatly exceeds customer expectations. The core component of the system - the Business Administration module - can be augmented with the Customer Web Portal, Contact Center Contact Center (CC) module, Business-to-Partner module and Logistics module as well as other Comarch Airline Suite products. A modular structure allows Contact Center is a module designed for servicing loyalty program customers to choose the optimal combination of functionalities members via a call center. The application works with the CFF thus making Comarch Frequent Flyer an excellent choice for a database and supports the management of members’ accounts, system to manage an airline’s loyalty schemes. orders and claims as well as changes to parameters by designated users. The implemented CRM functionalities include tools for communication with program participants and the delegation Business Administration (BA) of tasks. The application also possesses functionalities for the efficient management of call center agents. The Internet browser This module consists of straightforward tools for the management based interface enables secure use of the application from any and administration of the application. Available through a user- location with Internet access.
  • 2. Business to Partner (B2P) Logistics Module (LM) This solution has been designed in order to meet the needs of the This application is dedicated to the control of award inventory as program’s multi-partner environment and to provide both airline well as the coordination of the distribution of promotional materials and non-airline program partners with relevant data and tools for and membership cards. The application provides logistic partners program parameterization through a B2P portal. In addition, the with access to relevant data such as inventory levels, supply module delivers advanced reporting features including multi-party forecasts, delivery orders and updates. This web application also clearing and invoicing mechanisms. Access to the application is supports gift ordering processes, reward reports, invoicing and provided from any location via a secure web interface. settlements as well as cooperation with external logistic partners. Reap the benefits Flexibility system is a cutting-edge tool for devising creative marketing activities. Our solution helps develop focused marketing promotions The scalable architecture of Comarch Frequent Flyer enables that support an airline’s strategic business goals. In addition, the continuous expansion of the loyalty program along with a company’s system’s graphical user interfaces are suited for users possessing growth, including introduction of new program partners and system only rudimentary skills in the operation of computer applications. functionalities. Due to its modular structure and a wide range of parameter options, the application can be designed to meet the precise business requirements of an airline. Compatibility The platform applies state-of-the-art technologies enabling Adaptability integration with many other external systems which operate alongside the Comarch Frequent Flyer such as: The application can be easily implemented for any airline business model, be it an intercontinental network carrier, a traditional non- Reservation systems network airline, low-cost business or a hybrid model airline. Multi- Departure control systems partner programs can benefit from Comarch’s experience across Internet booking engines various markets, including retail and finance among others. Revenue accounting systems Comarch’s vast experience and the program adaptability make PNR databases Comarch Frequent Flyer a perfect multi-program solution. Finally, Other external IT systems the application supports also frequent flyer programs designed for corporate passengers as well as travel agencies. Security Efficiency Security mechanisms ensure the safety of stored data (e.g. balances, customer data etc.) and data sent between partners Our easy-to-use yet sophisticated functionalities for defining accrual in various locations. Advanced system algorithms provide airline and redemption rules, as well as other program parameters, endow companies with fraud protection capabilities to guard against Comarch Frequent Flyer with a wide variety of opportunities. Our frequent flyer program misuse. Comarch SA www.services.comarch.com Al. Jana Pawła II 39 a www.comarch.com www.comarch.fr www.comarch.de www.comarch.ru www.comarch.pl 31-864 Kraków Poland Comarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków- Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS 000057567. The share capital amounts to 7,518,770.00 zł. The phone: +48 12 64 61 000 share capital was fully paid. NIP 677-00-65-406 Copyright © Comarch 2010. All Rights Reserved. fax: +48 12 64 61 100 e-mail: info@comarch.com PL-2010.10