Webinar video, slides & podcast http://university.commetrics.com/?p=1737/#comments/ Objective = have you walk away with a clear understanding: 1 -- Doe followers matter? Yes but... 2 -- What about resonance - do you know - how? 3 -- How to have an impact with your clients SOS -- call us -- +41 44 272 1876 we can help or mail info at CyTRAP.eu

1. ComMetrics University
ComMetrics
Coffee Break Webinar Nr. 09 2011-06-21
Does anybody care what you tweet?
Interessiert es jemanden was wir tweeten?
Street
Presented by: Roentgenstrasse 49
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cel
Prof. Urs E. Gattiker , Ph.D.
2008_06_16
www.ComMetrics.com URL

2. ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs GmbH.
We help our clients to improve their customer relationship
management, while fostering revenue growth.
PS. We believe you can tweet once a day and have an impact...
Quality over quantity is our motto.
2011_06_21
_Introduction >Purpose >How to >Decision >Conclusions >Contact

3. ComMetrics
_Why it matters – 3 gold nuggets for today
Objective = have you walk away with a clear understanding:
1 – Followers matter
2 – Resonance is key – quality vs. quantity
3 – What is your impact? Getting a feel for it
SOS – call us +41 44 272 1876 – we can help ==> info at CyTRAP.eu
2011_06_21
>Introduction >Purpose _How to >Decision >Conclusions >Contact

4. ComMetrics
_1 Followers - Japan –
Tsunami
- Media may go nuts about
a tweet.
http://commetrics.com/?p=14978
But even though USA Today, etc. Wrote about US ambassador tweeting
back to Rikeishikou....
He has few followers even today and fewer tweets still
2011_06_21
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

5. ComMetrics
_2 Resonance – gossip oder
Klatsch wins
hands down
Bryan Giggs
Tweeted about Manchester United
players extramarital affair
http://commetrics.com/?p=15530/?comments
Do such people purchase your product?
2011_06_21
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

6. ComMetrics
_3 Do you have
impact?
This tweet went to
1mio people and
more within 12 hours
http://bit.ly/kW05Dd+
2011_06_21
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

7. ComMetrics
_3 Do you have impact
24 hours later it does not
look much better
http://bit.ly/kW05Dd+
2011_06_21
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

8. ComMetrics
_3 Do you have impact
- http://blogs.forrester.com/nigel_fenwick/11-05-13-
when_did_marketing_become_a_dirty_word
- Delete his clicks
means
60 – 2 = 58 tweets,
2 Facebook shares
2 Facebook likes = 62
146 : 62 = 2.3
2011_06_21
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

9. ComMetrics
_3 Do you have impact – Twitter & Facebook?
- Delete Nigel’s 2
tweets changes the
game as follows:
60 – 2 = 58 tweets, &
2 Facebook shares, &
2 Facebook likes = 62
146 : 62 tweets = 2.3clicks
average
2011_06_21
>Introduction >Purpose >HowTo _Decision >Conclusions >Contact

10. ComMetrics
_Why it matters – 3 gold nuggets for today
Objective = have you walk away with a clear understanding:
1 – Followers matter – maybe - depends
2 – Resonance is key – you could be lucky – don‘t count on it
3 – What is your impact? Are my tweets relevant – add value – help
me do better – do I crave getting these?
SOS – call us +41 44 272 1876 – we can help ==> info at CyTRAP.eu
2011_06_21
>Introduction >Purpose >How to >Decision _Conclusions >Contact

11. ComMetrics
_Please – would you be so kind and help me?
Watch short video get slides – please write a comment
http://university.commetrics.com/?p=1737#comments/
German/Deutsches Video & Slides auf: http://info.cytrap.eu/?p=136/
2 – next webinar in this Twitter series – Mo - July 4– 17:00 hours
- tools, tricks with Twitter & Facebook – have an impact
http://university.commetrics.com/?p=1772 (story up by 2011-06-30)
- sign-up by leaving a comment
2011_06_21
>Introduction >Purpose >HowTo >Decision _Conclusions >Contact

12. CyTRAP Labs
_Who can you contact?
we offer tailored solutions and strategies for you
- talk to Urs and get your customised program for managing your
online reputation, image and brand
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
Info.CyTRAP.eu URL
2011_06_21
>Introduction >Purpose >HowTo >Decision >Conclusion _Contact