Ponencia en Colombia 3.0

1. MOBILE APPS
Opportunity or Risk?
Jonathan Tarud
@jonathant

2. START OF
A NEW
ERA

3. THE REVOLUTION IS OVER

4. ONE BILLION
SMARTPHONES!

5. WE HAVE
A
WINNER

6. WINNERS FOR NOW

7. STARTUPS = GROWTH

11. HIGH GROWTH, VERY
LITTLE REVENUE

12. COMPANIES NEED
REVENUE

13. RISK 1: MONETIZATION

14. 45.6 BILLION APP
DOWNLOADS IN 2012

16. MONETIZATION
11% 10%
89% 90%
Free Paid More than $3 USD
Less than $3 USD

18. MONETIZATION TYPES
• Subscription
• Free
• With ads
• In feed ads for social apps?
• Banners suck
• In app purchase
• Paid, one time fee, but no upgrade ;(

19. One dollar in iOS, 24 cents on Android

20. THE BIG GUYS
17% of Revenue 14% of Revenue

23. RISK 2: DEVELOPMENT

24. DEVELOPMENT COST 2-3X
• Web back end
• Open up an API
• iOS native
• Android native
• HTML 5 mobile web

25. No shortcuts allowed

26. ANDROID FRAGMENTATION
• Android: 100 devices?
• Less than 2% running the latest version of OS

28. RISK 3: ITERATION SPEED

30. Build anAPPROVAL TIMES
MVP fast. Pivot if necessary.
Text

31. APPROVAL TIMES
24 hours
8-15 days

32. ?

33. The good
• Fast release cycle
• Cheaper, less code
• Truly multiplatform
• Access to geolocation
• Photo uploads

34. The bad
• No push notifications
• No geofencing
• No access to address book
• Limited user experience

35. QUESTIONS?
• @jonathant
• CEO at Koombea
• jonathan@koombea.com