A brief presentation on why understanding and monitoring social media is critical to business intelligence. The adoption and use of social media is still evolving, understanding this emerging technology and how consumers are changing the way they research, purchase and refer is critical for establishing social business intelligence.
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time