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REAL TIME SOCIAL ANALTYICS,[object Object],Collective Intellect ,[object Object],Why is Social Media Monitoring Important?,[object Object],Spring 2011,[object Object],Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.,[object Object]
Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.,[object Object],Perspective on Social Media ,[object Object],A number of very important people have made some very important points about social media:,[object Object],[object Object]
We’re not going to Twitter our way to a revolution
Consumers don’t want relationships with brands or companies
Social media is yet another channel to reaching an audience
Mentioning what you had for lunch on Twitter makes some people crazyNo argument here, at least, from me. This all makes sense. So far, so good.,[object Object]
Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.,[object Object],But that doesn’t mean there aren’t changes afoot,[object Object],Some numbers,[object Object],[object Object]
Unstructured data is expected to grow, with estimates pegging the compound annual growth rate (“CAGR”) at 62% from 2008-2012
In 2010, it is estimated that 59.2% of adult internet users will visit social network monthly, up from 52.4% in 2009
Researchers predict a steady rise in social media users by 2014, with two-thirds of all internet users, 164.9 million people, visiting social networks on a regular basis. People areadopting social media platformsand producing content. The volume of social media conversations, unstructured data,  will continue to grow. ,[object Object]
Social is Unstructured, Messy & Open to Misinterpretation – Just like any relationship,[object Object],[object Object]

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Why Social Media Monitoring Matters

Notas do Editor

  1. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
  2. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
  3. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
  4. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
  5. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
  6. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time
  7. I-C-EInform - Conduct Social Research to Discover Key InsightsCorrect - Leverage Insights To Rapidly Course Correct Marketing and Communication Tactics and Change OutcomeEngage - Leverage Social Intelligence to Enact a Social Targeting to Better Connect with Consumers through Multiple Touch Points with the Right Communication at the Right Time