Want to help your organization along the social maturity path? This presentation will introduce you to some of the critical ideas, tools and best practices for helping develop your social business collaboration strategy and help you better support your social customer. For more detailed information and to get your questions answered about social crm, join us at the BrightTalk Social CRM Summit on December 14th at 10am http://www.brighttalk.com/webcast/24021

1. SOCIAL BUSINESS COLLABORATION 4 Levels of Social Media Maturity Where is your organization? Don Springer CEO don@collectiveintellect.com 303.881.7606 December 2010 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.

2. SOCIAL BUSINESS COLLABORATION Presentation Purpose Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. Want to help your organization along the social maturity path? This presentation will introduce you to some of the critical ideas, tools and best practices for helping develop your social business collaboration strategy and help you better support your social customer. For more detailed information and to get your questions answered about social crm, join us at the BrightTalk Social CRM Summit on December 14th at 10am http://www.brighttalk.com/webcast/24021

3. SOCIAL BUSINESS COLLABORATION Social Media Analytics MaturityWhere are you today?Where do you want to go? ROI Maturity Social Business Collaboration Social Targeting & Data Mgmt. Monitoring Research Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.

4. SOCIAL BUSINESS COLLABORATION First Level – Monitoring Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. Are you using a tool to listen to what your customers, prospects, and market influencers are saying online? Are you using these findings to help you better relate to your customers/prospects? Tools Keyword search tools are easy to set up and use require a lot of manual reading/annotation to gain insight. Struggle with the volume of data to deliver intelligent data about customers Good introduction to social media conversations

6. Organic Insight Discovery

7. Dimension Creation for Repeatable Metric Measurement

9. SOCIAL BUSINESS COLLABORATION Third Level – Social Targeting & Data Management Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. Are you improving the knowledge you have about your customers by appending listening-based insights and data within your CRM database? Capture new prospects using a wide social media net to identify people interested in your market, solution, product or offering Critical features Real-time semantic filtering-based text mining and analytics across both social and private data sources Process-centric customer, prospect and influencer based social outreach

10. SOCIAL BUSINESS COLLABORATION Social Targeting Better communicate with new prospects and existing customers… Targeting New Prospects Identify prospects engaging in online conversations in categories to support highly targeted social outreach programs. In the future, map profiles to emails/cookies to support targeted digital display advertising and outbound email campaigns Listening to Existing Customers Clients provide digital/social profiles of their current customers, so they can listen comprehensively to this Audience’s current and historical conversations to give unique insights for both macro Audience segments and individual customers/prospects to enable better targeting and continue to evolve and know your customers and prospects more deeply Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.

11. SOCIAL BUSINESS COLLABORATION Fourth Level – Social Business Collaboration Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. Are you following best practices for engaging with your customers, prospects and influencers? Measuring what’s working and what’s not so you can learn and adjust your engagement processes and efforts? Critical Features Augment existing CRM database to append online/social media data Introduce new transactional-oriented central data repository to feed their engagement/measurement system

12. SOCIAL BUSINESS COLLABORATION Has your answer changed? Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc. Want to know how to evolve your organization’s social business collaboration? Want to better understand the steps to implementing a social business collaboration strategy? Confused about the difference between Listening and Monitoring? Interested in predictive analysis for social media and the growing influence of the social customer. Join us at the BrightTalk Social CRM Summit on December 14th at 10am http://www.brighttalk.com/webcast/24021 or contact me jennifer dot roberts @ collectiveintellect.com

13. SOCIAL BUSINESS COLLABORATION Value comes with Social MaturityWhere are you today?Where do you want to go? ROI Maturity Social Business Collaboration Social Targeting & Data Mgmt. Monitoring Research Proprietary and confidential. Not to be used or distributed without the consent of Collective Intellect, Inc.

14. SOCIAL BUSINESS COLLABORATION The Evolution of Social Business Collaboration Solutions Don Springer CEO don@collectiveintellect.com 303.881.7606 December 2010 Proprietary and confidential. Not to be used or reproduced without the consent of Collective Intellect, Inc.